The Oakley Flow Scape ski goggle redefines what performance on the mountain looks like. Engineered for athletes who demand precision, clarity, and speed, it delivers a 60% wider field of view, setting a new benchmark in alpine vision. Behind this breakthrough lies Oakley’s Visual Performance Lab (VPL) — a research hub dedicated to understanding how […]

Balenciaga presents Superbusy, a FW25 sunglasses model featuring a removable dual-layer frame assembled with screws and a snap mechanism. This mechanical construction asserts a radical approach to modularity in eyewear. What sets the Superbusy frame apart from other FW25 sunglasses? Unlike other FW25 models, Superbusy is built on a two-layer structure. A detachable secondary frame […]

LINDBERG Precious represents the pinnacle of contemporary eyewear design — a rare fusion of Danish minimalism and the world’s most refined materials. Each frame, sculpted from 18-carat gold or platinum, embodies uncompromising craftsmanship, where lightness meets artistry and personalization becomes a statement of identity. With this collection, LINDBERG redefines luxury as something discreet, timeless, and […]

Lacoste Icons marks a new chapter in the brand’s eyewear story for Fall/Winter 2025.Inspired by the house’s iconic symbols — the crocodile, the tennis ball, and the racket — this collection redefines what sporty elegance means today.The campaign celebrates clarity, balance, and authenticity through bold silhouettes and transparent finishes that let the design speak for […]

Sports prescription glasses are no longer just an accessory – they have become a key performance tool for athletes who require vision correction. In 2025, Rudy Project, the Italian leader in sports eyewear, is taking a bold step forward with four RX innovations that strengthen what is already one of the most comprehensive corrective ranges […]

AI glasses are emerging as the next frontier of wearable technology. At Meta Connect 2025, Meta and EssilorLuxottica unveiled a new lineup that blends style, comfort, and artificial intelligence. Following the success of Ray-Ban Meta and the recent Oakley Meta HSTN, the two companies are expanding their portfolio with models designed for athletes, everyday users, […]

The Justin Jefferson Oakley De Soto marks a milestone in both sports and style. For the first time, the Minnesota Vikings All-Pro wide receiver launches his own Signature Series with Oakley. More than just eyewear, this release captures Jefferson’s energy, identity, and influence on and off the field. With meticulous design details and cutting-edge lens […]

The Andy Wolf SALIX sunglasses embody the oversize spirit dominating today’s fashion scene. With their bold rectangular design and architectural structure, these frames stand out through both presence and play with light. Available in vibrant and translucent colors, they are more than just eyewear: SALIX is an iconic statement piece for those who want to […]

Oakley HyperGrip Technology marks a game-changing moment in performance eyewear. Engineered for unmatched retention, this innovation elevates comfort and stability for athletes across all levels. Introduced through the Stunt Collection 2025, Oakley combines breakthrough engineering, bold design, and insights from elite athletes such as Justin Jefferson and Diana Flores. More than a product launch, this […]

WOOW Let’s Play is the new eyewear collection by Design Eyewear Group, created for those who love to push boundaries and play with style. More than a functional accessory, these frames are designed as a playground of creativity — blending transparency, color, and bold shapes to reinvent the way we wear glasses. Inspired by the […]

Endless hours in front of a screen have become the new normal. But with it come invisible side effects: eye strain, headaches, and disrupted sleep. To counter these issues, GUNNAR has launched the Tioga, a premium pair of glasses that blends mineral glass lenses with blue light protection technology. Inspired by the crystal-clear waters of […]

Drop your controller, put on your glasses: the Borderlands 4 x GUNNAR Ripper has landed, ready to transform how you loot, aim, and survive in the chaotic world of Kairos. Designed for serious gamers, these Borderlands 4 gaming glasses combine iconic style, all-day comfort, and GUNNAR’s signature eye protection tech. Let’s dive into the must-have […]

Oakley is rewriting the rules of eyewear with a creation that merges nature’s instinct with advanced design. Meet the Oakley Plantaris Ti: a limited-edition titanium frame that looks like it came from the future — and it kind of did. Oakley plantaris ti : a cult silhouette reborn Inspired by one of Oakley’s most iconic […]

Futuristic sunglasses are no longer sci-fi fantasy — they’ve landed on the runway.Ray-Ban and A$AP Rocky just dropped the Next Generation collection at Paris Men’s Fashion Week, and it’s a bold leap into the future of eyewear. A$ap Rocky’s vision, straight from the future Forget everything you know about frames. The Ultra Wrap 001, 002, […]

Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a clear mission: rethink eyewear through style, culture, and innovation. Travis Scott at Oakley: more than a name on a product This isn’t a celebrity endorsement. Oakley has brought Travis Scott […]

At Maison Margiela’s Artisanal 2025 show, the runway wasn’t the only place to watch. In the front row and at the photocall, one accessory stood out: sunglasses. Not just any frames — sculptural, tinted, and radical designs from Gentle Monster, worn by the most photographed faces of the moment. sharp frames, sharper identities Style began […]

The Rudy Project cycling glasses were born from a bold bet in 1986. That night, founder Rudy Barbazza challenged Italian cyclist Moreno Argentin: “Wear my glasses tomorrow, win the race, and I’ll sponsor you.” The next day, Argentin became world champion. And the world discovered a new icon in sports eyewear. Rudy Project cycling glasses: […]

TL;DR Gucci Lido sunglasses are the standout accessory for summer 2025. With translucent frames, bold colors, and vintage-inspired shapes, Gucci blends retro flair with modern style. A must-have for a sun-soaked, fashion-forward season. Light, bold, iconic. Gucci Lido sunglasses redefine summer style with a collection that channels effortless luxury and pure escapism. Blending retro vibes […]

Rudy Project x UTMB : A game‑changing partnership for ultra runners. Rudy Project and UTMB World Series have joined forces to launch a new trail eyewear line—melding innovation, style, and sustainability. Outdoor optics are taking a bold leap forward, and trail runners everywhere stand to benefit. Rudy Project x UTMB : Trail vision meets pro […]

Sculpted lines, jewelry-like details, and pure elegance — Bottega Veneta makes a bold statement with its Spring/Summer 2025 eyewear collection. Italian minimalism has never looked this desirable. Bottega Veneta SS25 : sleek frames with couture edge Bottega Veneta SS25 unveils eyewear that celebrates craftsmanship and quiet luxury. Each piece blends minimalist design with signature detailing, […]

What if light could reveal the full story of a frame? Parisee joins forces with Lumiprod for a collaboration that elevates eyewear through striking visuals. At the intersection of design, digital culture, and artificial intelligence, this creative partnership redefines how premium frames show up online. Eyewear as an object of desire At Parisee, every frame […]

For Spring/Summer 2025, Gucci Tennis returns with a new eyewear collection that serves major style. Inspired by the charm of vintage tennis clubs and the renewed “tenniscore” trend, the line blends throwback silhouettes with refined modern details. Think slim metal frames, iconic motifs, and a healthy dose of effortless cool. Sunglasses made for courtside elegance—and […]

Sometimes it’s not about the clothes—it’s the details that elevate. A well-chosen frame can contour the face, sharpen your energy, and shift the entire narrative of a look. With its Fall/Winter 2025 collection, LINDBERG repositions eyewear as a fashion essential—effortless, expressive, and designed for those who know exactly who they are. Light, reframed Fall might […]

Forget minimalism — for Summer 2025, Versace makes eyewear bold again. Sculptural frames, golden accents, and an unapologetic Medusa presence turn every pair into a wearable manifesto. These aren’t just sunglasses. They’re fashion declarations. more is more, the Versace way While most brands scale back for summer, Versace leans into drama. The SS25 eyewear collection […]