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Endless hours in front of a screen have become the new normal. But with it come invisible side effects: eye strain, headaches, and disrupted sleep. To counter these issues, GUNNAR has launched the Tioga, a premium pair of glasses that blends mineral glass lenses with blue light protection technology. Inspired by the crystal-clear waters of […]
Drop your controller, put on your glasses: the Borderlands 4 x GUNNAR Ripper has landed, ready to transform how you loot, aim, and survive in the chaotic world of Kairos. Designed for serious gamers, these Borderlands 4 gaming glasses combine iconic style, all-day comfort, and GUNNAR’s signature eye protection tech. Let’s dive into the must-have […]
Oakley is rewriting the rules of eyewear with a creation that merges nature’s instinct with advanced design. Meet the Oakley Plantaris Ti: a limited-edition titanium frame that looks like it came from the future — and it kind of did. Oakley plantaris ti : a cult silhouette reborn Inspired by one of Oakley’s most iconic […]
Futuristic sunglasses are no longer sci-fi fantasy — they’ve landed on the runway.Ray-Ban and A$AP Rocky just dropped the Next Generation collection at Paris Men’s Fashion Week, and it’s a bold leap into the future of eyewear. A$ap Rocky’s vision, straight from the future Forget everything you know about frames. The Ultra Wrap 001, 002, […]
Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a clear mission: rethink eyewear through style, culture, and innovation. Travis Scott at Oakley: more than a name on a product This isn’t a celebrity endorsement. Oakley has brought Travis Scott […]
At Maison Margiela’s Artisanal 2025 show, the runway wasn’t the only place to watch. In the front row and at the photocall, one accessory stood out: sunglasses. Not just any frames — sculptural, tinted, and radical designs from Gentle Monster, worn by the most photographed faces of the moment. sharp frames, sharper identities Style began […]
The Rudy Project cycling glasses were born from a bold bet in 1986. That night, founder Rudy Barbazza challenged Italian cyclist Moreno Argentin: “Wear my glasses tomorrow, win the race, and I’ll sponsor you.” The next day, Argentin became world champion. And the world discovered a new icon in sports eyewear. Rudy Project cycling glasses: […]
TL;DR Gucci Lido sunglasses are the standout accessory for summer 2025. With translucent frames, bold colors, and vintage-inspired shapes, Gucci blends retro flair with modern style. A must-have for a sun-soaked, fashion-forward season. Light, bold, iconic. Gucci Lido sunglasses redefine summer style with a collection that channels effortless luxury and pure escapism. Blending retro vibes […]
Rudy Project x UTMB : A game‑changing partnership for ultra runners. Rudy Project and UTMB World Series have joined forces to launch a new trail eyewear line—melding innovation, style, and sustainability. Outdoor optics are taking a bold leap forward, and trail runners everywhere stand to benefit. Rudy Project x UTMB : Trail vision meets pro […]
Sculpted lines, jewelry-like details, and pure elegance — Bottega Veneta makes a bold statement with its Spring/Summer 2025 eyewear collection. Italian minimalism has never looked this desirable. Bottega Veneta SS25 : sleek frames with couture edge Bottega Veneta SS25 unveils eyewear that celebrates craftsmanship and quiet luxury. Each piece blends minimalist design with signature detailing, […]
What if light could reveal the full story of a frame? Parisee joins forces with Lumiprod for a collaboration that elevates eyewear through striking visuals. At the intersection of design, digital culture, and artificial intelligence, this creative partnership redefines how premium frames show up online. Eyewear as an object of desire At Parisee, every frame […]
For Spring/Summer 2025, Gucci Tennis returns with a new eyewear collection that serves major style. Inspired by the charm of vintage tennis clubs and the renewed “tenniscore” trend, the line blends throwback silhouettes with refined modern details. Think slim metal frames, iconic motifs, and a healthy dose of effortless cool. Sunglasses made for courtside elegance—and […]
Sometimes it’s not about the clothes—it’s the details that elevate. A well-chosen frame can contour the face, sharpen your energy, and shift the entire narrative of a look. With its Fall/Winter 2025 collection, LINDBERG repositions eyewear as a fashion essential—effortless, expressive, and designed for those who know exactly who they are. Light, reframed Fall might […]
Forget minimalism — for Summer 2025, Versace makes eyewear bold again. Sculptural frames, golden accents, and an unapologetic Medusa presence turn every pair into a wearable manifesto. These aren’t just sunglasses. They’re fashion declarations. more is more, the Versace way While most brands scale back for summer, Versace leans into drama. The SS25 eyewear collection […]
Three iconic names, one strategic acquisition: Design Eyewear Group just expanded its universe by welcoming JOOP!, Jaguar, Morgan, and MENRAD into its brand portfolio. A power move that’s redefining the high-end eyewear landscape, in Europe and beyond. A new era for European eyewear Headquartered in Aarhus, Denmark, Design Eyewear Group is already known for its […]
You’ll spot them before you even know they’re Balenciaga. These shades aren’t made to blend in — they’re made to stand out. A logo you can’t miss Balenciaga’s Spring-Summer 2025 eyewear campaign introduces “SIGNATURE,” a bold new line featuring high temples and oversized BB enamel logos. It’s sculptural, sleek, and unmistakably high fashion. Oversized and […]
Trend alert: Michael Kors just dropped a first glimpse of what’s bound to be the hottest sunglasses next season. Meet the Wilmington MK2260D in tortoise — the accessory to watch. Retro-glam is back Oversized acetate frame, tortoise pattern, and thick temples embossed with the golden MK logo: the Wilmington is all about ‘70s elegance with […]
Fifty years of design packed into a single frame. Oakley celebrates its half-century with a release as stylish as it is iconic: the Oakley Ellipse. A tribute to a legendary logo Blending past and future, this frame embraces retro-futurism. With bold curves inspired by the ’90s and a circular silhouette, it features cutting-edge innovations. The […]
It’s the accessory sparking as much buzz as the cast. For The Phoenician Scheme, Wes Anderson collaborated with Oliver Peoples to create a pair of sunglasses that are as stylish as they are mysterious. And only 10 exist in the world. A cinematic object… you can wear The character Zsa-Zsa Korda (played by Benicio Del […]
Fashion doesn’t stop at the runway—it now frames the face. Valentino’s SS25 Eyewear collection brings high fashion straight to your eyes. Think sculpted lines, statement details, and unmistakable VLogo flair. From retro silhouettes to couture proportions Valentino revisits the 60s and 70s through the lens of luxury. Slim cat-eyes, chunky acetate, oversized metal frames—these sunglasses […]
This summer, forget the usual. It’s all about marble, boldness, and Djibril Cissé. The football legend with rockstar energy teams up with Paloceras, the Swiss eyewear disruptor, for Marble Spectacle: a sculptural, ultra-limited release. A design that demands attention Available in two standout colors — deep green (V+) and rich red (R+) — the frame […]
When the best player in the world drops a collab with Oakley, you know it’s going to be legendary. Alexia Putellas unveils her signature Masseter sunglasses—and they’re a total power move. Built to see the win Inspired by her on-field vision, the Masseter design stays sharp, sleek, and steady in motion. These aren’t just sunglasses—they’re […]
What if your next sunglasses were a piece of art?Enter KALEOS x RIZZATO — the collab setting the style world on fire. A Creative Contest Sparks a Design Story It all started with an international display contest hosted by KALEOS. The winner? Italy’s Ottica Rizzato, a standout in the world of independent eyewear. The prize: […]
Summer 2025 is looking bright at Gucci. The Italian house unveils a sun-soaked eyewear campaign where bold metal frames take center stage in a chic road trip vibe. Metal, style, and sun Shot by photographer Tyler Mitchell, the Spring-Summer 2025 Gucci Eyewear campaign is a celebration of freedom, friendship, and love. Each character expresses their […]
For its Spring-Summer 2025 collection, CHANEL reinterprets its iconic codes through minimalist and sophisticated eyewear designs. In a campaign photographed by Karim Sadli, Kendrick Lamar, alongside Nana Komatsu, Lupita Nyong’o, and Margaret Qualley, embodies CHANEL elegance in its most plural and contemporary form. How does the Spring-Summer 2025 collection reinvent CHANEL’s visual language? The CHANEL […]
Handcrafted in France through a 17-step artisanal process, Vuarnet mineral lenses combine optical performance, extreme durability, and proprietary technologies like Lynx™ and PolarLynx™. A blend of craftsmanship and innovation made for unmatched visual clarity. What sets Vuarnet mineral lenses apart from plastic lenses? Vuarnet mineral lenses are made from 100% natural silica-based glass. They offer […]
In a compelling episode of the Jacques Marie Mage Podcast featured by Business of Fashion, founder Jérôme Mage shares his vision of luxury—where rarity, memory, and objects converge. Highly recommended listening: here’s the podcast. These are the five ideas that stood out to us. A cult object born from a childhood memory It all started […]
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Photo : Lumiprod