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Unveiled at SILMO Paris, the read on light customized model has won the German Design Award 2026 in the Lifestyle & Fashion category. This Swiss concept of customizable reading glasses, ready in under two minutes, marks a breakthrough in the ready-to-wear optics segment. What exactly is read on light customized? It’s the first-ever ready-made reading […]
The Cartier Eyewear Fall-Winter 2025 collection embodies the Maison’s jeweler spirit and its constant pursuit of excellence. Designed as an extension of Cartier’s style, it explores contrasts between light and depth, structure and movement.This season, the iconic lines — Clash, Santos, Première, Panthère, C de Cartier, and Décor C Allongé — are reinterpreted with precious […]
VANNI Goggles represents the fusion of Italian eyewear craftsmanship and the creative energy of contemporary art. Each year, the Turin-based brand VANNI celebrates this connection by partnering with an emerging artist selected at the Artissima fair. For 2025, the dialogue between art and design takes form through an exclusive capsule collection by artist Nicola Bizzarri, […]
Parisian luxury eyewear by IRON Paris embodies the perfect harmony between design and innovation. Born in the heart of the French capital, the brand has turned eyewear into a form of contemporary art. Every frame, engineered like a miniature piece of architecture, reflects the avant-garde spirit of the City of Light — elegance, precision, and […]
Ho’okipa Ultra G, Maui Jim’s latest innovation, redefines visual performance on the golf course. Designed specifically for golfers, these sunglasses combine the brand’s signature Photochromic PolarizedPlus2™ lens technology with a lightweight, sporty frame. Staying true to Maui Jim’s heritage, they deliver unmatched clarity, comfort, and protection—perfectly blending Hawaiian spirit with high-performance optics. Cutting-Edge Lens Technology […]
The Gucci Eyewear Fall/Winter 2025 collection redefines modern sophistication through the seamless blend of heritage and innovation. Staying true to the House’s codes, Gucci offers a line of optical and sunglasses that merge timeless Italian craftsmanship with contemporary design. From sleek cat-eye silhouettes to oversized butterfly frames, the collection expresses an effortless elegance where every […]
KARL LAGERFELD Eyewear Fall-Winter 2025 stands out as a collection designed for those who blend sophistication with attitude. Anchored by the campaign “From Paris with Love,” embodied by a pop-culture icon, the line captures the brand’s urban, Parisian essence. Every pair reflects Karl’s unmistakable codes — structured shapes, signature detailing, and refined finishes that exude […]
The Oakley Flow Scape ski goggle redefines what performance on the mountain looks like. Engineered for athletes who demand precision, clarity, and speed, it delivers a 60% wider field of view, setting a new benchmark in alpine vision. Behind this breakthrough lies Oakley’s Visual Performance Lab (VPL) — a research hub dedicated to understanding how […]
Balenciaga presents Superbusy, a FW25 sunglasses model featuring a removable dual-layer frame assembled with screws and a snap mechanism. This mechanical construction asserts a radical approach to modularity in eyewear. What sets the Superbusy frame apart from other FW25 sunglasses? Unlike other FW25 models, Superbusy is built on a two-layer structure. A detachable secondary frame […]
LINDBERG Precious represents the pinnacle of contemporary eyewear design — a rare fusion of Danish minimalism and the world’s most refined materials. Each frame, sculpted from 18-carat gold or platinum, embodies uncompromising craftsmanship, where lightness meets artistry and personalization becomes a statement of identity. With this collection, LINDBERG redefines luxury as something discreet, timeless, and […]
Lacoste Icons marks a new chapter in the brand’s eyewear story for Fall/Winter 2025.Inspired by the house’s iconic symbols — the crocodile, the tennis ball, and the racket — this collection redefines what sporty elegance means today.The campaign celebrates clarity, balance, and authenticity through bold silhouettes and transparent finishes that let the design speak for […]
Sports prescription glasses are no longer just an accessory – they have become a key performance tool for athletes who require vision correction. In 2025, Rudy Project, the Italian leader in sports eyewear, is taking a bold step forward with four RX innovations that strengthen what is already one of the most comprehensive corrective ranges […]
AI glasses are emerging as the next frontier of wearable technology. At Meta Connect 2025, Meta and EssilorLuxottica unveiled a new lineup that blends style, comfort, and artificial intelligence. Following the success of Ray-Ban Meta and the recent Oakley Meta HSTN, the two companies are expanding their portfolio with models designed for athletes, everyday users, […]
The Justin Jefferson Oakley De Soto marks a milestone in both sports and style. For the first time, the Minnesota Vikings All-Pro wide receiver launches his own Signature Series with Oakley. More than just eyewear, this release captures Jefferson’s energy, identity, and influence on and off the field. With meticulous design details and cutting-edge lens […]
The Andy Wolf SALIX sunglasses embody the oversize spirit dominating today’s fashion scene. With their bold rectangular design and architectural structure, these frames stand out through both presence and play with light. Available in vibrant and translucent colors, they are more than just eyewear: SALIX is an iconic statement piece for those who want to […]
Oakley HyperGrip Technology marks a game-changing moment in performance eyewear. Engineered for unmatched retention, this innovation elevates comfort and stability for athletes across all levels. Introduced through the Stunt Collection 2025, Oakley combines breakthrough engineering, bold design, and insights from elite athletes such as Justin Jefferson and Diana Flores. More than a product launch, this […]
WOOW Let’s Play is the new eyewear collection by Design Eyewear Group, created for those who love to push boundaries and play with style. More than a functional accessory, these frames are designed as a playground of creativity — blending transparency, color, and bold shapes to reinvent the way we wear glasses. Inspired by the […]
Endless hours in front of a screen have become the new normal. But with it come invisible side effects: eye strain, headaches, and disrupted sleep. To counter these issues, GUNNAR has launched the Tioga, a premium pair of glasses that blends mineral glass lenses with blue light protection technology. Inspired by the crystal-clear waters of […]
Drop your controller, put on your glasses: the Borderlands 4 x GUNNAR Ripper has landed, ready to transform how you loot, aim, and survive in the chaotic world of Kairos. Designed for serious gamers, these Borderlands 4 gaming glasses combine iconic style, all-day comfort, and GUNNAR’s signature eye protection tech. Let’s dive into the must-have […]
Oakley is rewriting the rules of eyewear with a creation that merges nature’s instinct with advanced design. Meet the Oakley Plantaris Ti: a limited-edition titanium frame that looks like it came from the future — and it kind of did. Oakley plantaris ti : a cult silhouette reborn Inspired by one of Oakley’s most iconic […]
Futuristic sunglasses are no longer sci-fi fantasy — they’ve landed on the runway.Ray-Ban and A$AP Rocky just dropped the Next Generation collection at Paris Men’s Fashion Week, and it’s a bold leap into the future of eyewear. A$ap Rocky’s vision, straight from the future Forget everything you know about frames. The Ultra Wrap 001, 002, […]
Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a clear mission: rethink eyewear through style, culture, and innovation. Travis Scott at Oakley: more than a name on a product This isn’t a celebrity endorsement. Oakley has brought Travis Scott […]
At Maison Margiela’s Artisanal 2025 show, the runway wasn’t the only place to watch. In the front row and at the photocall, one accessory stood out: sunglasses. Not just any frames — sculptural, tinted, and radical designs from Gentle Monster, worn by the most photographed faces of the moment. sharp frames, sharper identities Style began […]
The Rudy Project cycling glasses were born from a bold bet in 1986. That night, founder Rudy Barbazza challenged Italian cyclist Moreno Argentin: “Wear my glasses tomorrow, win the race, and I’ll sponsor you.” The next day, Argentin became world champion. And the world discovered a new icon in sports eyewear. Rudy Project cycling glasses: […]
At the 2025 GQ Men of the Year event in Los Angeles, Hailey Bieber made a statement in a fully black Gucci ensemble, accessorized with the bold GG1778S sunglasses. Her appearance merged sheer elegance, crystal detailing, and bold design, spotlighting eyewear as the central styling element. What exactly did Hailey Bieber wear to the GQ […]
In October, the Roger Federer Foundation and the OneSight EssilorLuxottica Foundation launched a joint vision care campaign in Zambia, screening over 2,700 children across three districts and distributing more than 200 pairs of corrective eyewear free of charge. This marks their first field collaboration. What was the real-world impact of this project in Zambia? The […]
Gucci unveils its first dedicated winter sports line under the Altitude campaign. Fronted by global brand ambassador Jannik Sinner, the collection blends technical apparel and optical design, introducing two new Gucci Eyewear models crafted for extreme conditions. What does Gucci Altitude represent in the brand’s wardrobe? Altitude marks a turning point for Gucci: a collection […]
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