A snapshot of the field. Direct access to the releases, shifts, and signals that matter: spotted models, returning lines, highlighted capsules, pieces seen on runways or celebrities. Short, clear, visual. Real-time tracking of the eyewear world.
Some brands make products. Others redefine categories. As read on marks its sixth anniversary, the Zurich-based label takes its boldest step yet: the company that first put reading glasses inside an iPhone case is now repositioning itself as a fully-fledged optical platform. This isn’t a marketing rebrand. It reflects a consistent trajectory built around three […]
Override is Rudy Project’s new MTB goggle, engineered from the ground up to work as a system with the Terraform and Terraform Pro helmets — not an add-on, but a component of a wider ecosystem. Since 1985, the Italian brand has built its credibility on a single premise: performance gear designed for athletes, not for […]
As digital filters and augmented experiences reshape our relationship with reality, Maui Jim takes the opposite stance. The Hawaiian brand unveils a new chapter of its Ultra campaign, embodied by two new models: the Ho’okipa Ultra G and the Ho’okipa R Lite. A Statement for Unfiltered Vision The Ultra campaign is not selling a frame. […]
What Paloceras built with the Pebble series, then translated into prescription eyewear with Nouvelle Fiction optical, now reaches its third chapter: a sunglasses collection that preserves the house’s sculptural grammar while turning it toward the light. Nouvelle Fiction Sun is not a spin-off. It is a continuation — on its own terms. From Optical to […]
Meta expands its smart glasses vision by integrating prescription compatibility into its latest designs. With Blayzer and Scriber, the Ray-Ban Meta Optics Gen 2 move closer to everyday eyewear, while new Oakley Meta variations signal a broader shift toward wearable, vision-first interfaces. Why do Ray-Ban Meta Optics Gen 2 mark a turning point for smart […]
Thirty years after their debut, Oakley Jackets are no longer just evolving. They are redefining what sports eyewear can be — and what it represents. In 1994, Oakley introduced a frame that didn’t exist before. Wraparound, bold, engineered not to please but to perform. In 2026, that same mindset expands into a broader vision: a […]
Rome, at the end of the day. Light moves across the façades, catches the acetate, then settles on a gold detail: a heart. With Dolce & Gabbana Devotion SS26 eyewear, the Italian house shapes a collection where the gaze becomes a language, and emotion takes the form of a symbol that is instantly recognizable. Here, […]
Valentino Spring Summer 2026 eyewear brings sunglasses to the forefront of the House’s wardrobe. This season, Valentino builds on instantly recognizable codes — the VLogo, archival stripes, and its signature red — and translates them into sharp silhouettes that move between graphic and refined. Strong cat-eye frames, studded ovals, and slim metal designs enhanced with […]
Oliver Peoples and Jil Sander unveil their first collaboration through a sunglasses collection defined by purity of design, global craftsmanship and controlled contrasts. The project reflects a shared vision of contemporary luxury shaped by precision, restraint and material tension. What does this first collaboration between Oliver Peoples and Jil Sander reveal? This debut collection highlights […]
DKNY relance Hailey Bieber comme visage global de sa campagne Spring 2026, dans une mise en scène inspirée d’un loft d’artiste new-yorkais et de la scène downtown des années 60. Une direction visuelle qui prolonge l’ADN de la marque entre essentiels revisités, palette monochrome et accents eyewear. Que met en scène la campagne DKNY Spring […]
LINDBERG has received the iF Design Award 2026 for blok titanium, a collection that pushes its optical design language even further. With a construction laser-cut from a single sheet of titanium and a screwless cubic hinge, the line confirms the Danish house’s place in a vision of luxury where technical innovation and aesthetic precision move […]
Saint Laurent introduces HOWL, a new eyewear line first launched with the Men’s Summer 26 collection and later shown on the Women’s Summer 26 runway and in Women Spring 26. Defined by bold volumes, glossy surfaces and a distinctive plumped effect, the line brings a sculptural attitude to the house’s eyewear vocabulary. What does Saint […]
With the SS26 Collection, Akoni continues its exploration of eyewear as a form of architectural design. Conceived as a study in duality, the collection brings together sculptural frames crafted in Japanese titanium and carved acetate, where technical precision, artisanal craftsmanship and contemporary elegance converge. :contentReference[oaicite:0]{index=0} What concept defines the Akoni SS26 Collection? The collection is […]
With Haute Contour, Götti Switzerland introduces a new Summer 2026 eyewear collection where timeless elegance meets meticulous craftsmanship. Crafted from premium acetate and polished by hand, the frames highlight balanced volumes, refined curves and distinctive finishing details designed to elevate the optical object into a piece of design. What does Haute Contour reveal about Götti’s […]
With its Spring/Summer 2026 eyewear collection, Balmain translates a vocabulary of structure, ornament and unmistakable presence into eyewear. Through sculptural temples, assertive acetate volumes, jewelry-like details and a palette drawn from the SS26 ready-to-wear universe, the House advances a vision of eyewear that is couture, contemporary and sharply constructed. How does Balmain translate its couture […]
Eco-friendly eyewear made in France reflects a new way of thinking about design, craftsmanship, and durability. In Shelter’s world, eyewear is not reduced to a functional object. It becomes a carefully constructed design piece shaped by responsible materials, French artisanal know-how, and a strong visual identity. The brand was born from the meeting of Florent, […]
Marking its 40th anniversary, LINDBERG unveils a new book published by Rizzoli dedicated to its legacy and design philosophy. LINDBERG: Visionary By Design explores four decades of innovation, engineering precision, and radical minimalism. The volume positions the Danish house not only as an eyewear leader, but as a cultural force within contemporary design. How does […]
From the very first frames of the Chloé Eyewear Spring–Summer 2026 campaign, a soft, almost liquid light sets the tone. Under the creative direction of Chemena Kamali, the house celebrates a free-spirited, spontaneous, and sun-drenched femininity — the timeless essence of Chloé. Between curved lines and translucent shades, this eyewear collection captures the idea of […]
Staged at Milano Centrale, MM6 Maison Margiela’s Autumn–Winter 2026 show unfolds as a procession of contemporary archetypes. Eyes concealed behind the house’s signature sunglasses—now rendered in a spectrum of hues—the silhouettes navigate between anonymity and assertion. More than an accessory, the eyewear becomes a structural gesture within the collection. Why does the concealed gaze become […]
Transitions Color Touch, the latest innovation from Transitions, a flagship brand of EssilorLuxottica, introduces a subtle, always-on tint that intensifies outdoors. Available in five shades and two visual effects, the lens combines adaptive light performance, full UV protection and a clear stylistic dimension. The rollout begins in early 2026 across Europe before expanding globally. How […]
LINDA FARROW will exhibit at 100% Optical London from 28 February to 2 March 2026 at ExCeL London. The British luxury eyewear house will present its Autumn/Winter 2026 collection in a context where independent opticians increasingly prioritise established brands offering both design excellence and long-term partnership stability. Why does Linda Farrow’s presence at 100% Optical […]
Maui Jim is supporting Oracle Red Bull Racing through one of Formula 1’s most significant technical revolutions with a dedicated Racing Capsule. As the team unveils the RB22 and enters a new power unit chapter developed in partnership with Ford, the premium sunglass brand aligns its iconic models with one of the sport’s most dominant […]
The Gucci Spring Summer 2026 collection shines a light on individuality and diversity. Staying true to its heritage, the Italian Maison unveils a Gucci Eyewear campaign created under the brand’s artistic direction in collaboration with Kering Eyewear.This season fuses retro elegance, modern attitude, and artisanal craftsmanship, portraying the gaze as the ultimate expression of self. […]
French eyewear brand WOOW unveils LET’S PLAY, a new optical and sun collection built like a game you intend to win. Structured around four concepts — SUPER ACE, SUPER SCORE, TIME’S UP and LUCKY CHARM — the 2026 lineup plays with volume, color blocks and signature details. A confident, expressive proposal designed to make a […]