Maui Jim Ho’okipa Ultra G: Seeing the World as It Truly Is

Maui Jim Ho’okipa Ultra G: Seeing the World as It Truly Is

As digital filters and augmented experiences reshape our relationship with reality, Maui Jim takes the opposite stance. The Hawaiian brand unveils a new chapter of its Ultra campaign, embodied by two new models: the Ho'okipa Ultra G and the Ho'okipa R Lite.

A Statement for Unfiltered Vision

The Ultra campaign is not selling a frame. It is defending a principle: the world does not need to be upgraded — it needs clarity. This positioning, deliberately set against the rise of artificial views, anchors the new phase of the campaign.

"Feel Ultra real." The tagline says it plainly. No visual enhancement, no aesthetic correction — just reality in its full chromatic and luminous intensity.

Ho'okipa Ultra G and Ho'okipa R Lite: Two New Expressions

The Ho'okipa Ultra G evolves the iconic Ho'okipa sport silhouette toward greater technical refinement. The Ho'okipa R Lite emphasises lightness and formal precision — a more pared-back interpretation of the Ultra line.

Both models are the latest expressions of two proprietary technologies: Maui Ultra lens material and the PolarizedPlus2 system.

Also read: Maui Jim Relaunches the Ho'okipa Ultra — The First Chapter of This Line

Maui Ultra Lens and PolarizedPlus2: Technology in Service of Reality

At Maui Jim, technology is not a marketing argument — it is the founding premise. Maui Ultra lens material combines lightness and durability with high-precision light transmission. The PolarizedPlus2 system — the brand's signature since its origins on the beaches of Maui — eliminates parasitic glare while enhancing colour, contrast and depth, without distorting what the eye actually sees.

All Maui Jim frames block 100% of harmful UV rays and carry the Skin Cancer Foundation Seal of Recommendation. Since 2022, the brand has been part of Kering Eyewear.

Lucenti worn — crystal blue panto sunglasses by Parisee Eyewear

Made in Italy

Parisee Eyewear

Further reading :

Paloceras Nouvelle Fiction Sun

Paloceras Nouvelle Fiction Sun: The Pebble Series Goes Solar

What Paloceras built with the Pebble series, then translated into prescription eyewear with Nouvelle Fiction optical, now reaches its third chapter: a sunglasses collection that preserves the house’s sculptural grammar while turning it toward the light. Nouvelle Fiction Sun is not a spin-off. It is a continuation — on its own terms. From Optical to […]

... +

Oakley Jackets 2026

Oakley Jackets 2026: When Performance Becomes Aesthetic

Thirty years after their debut, Oakley Jackets are no longer just evolving. They are redefining what sports eyewear can be — and what it represents. In 1994, Oakley introduced a frame that didn’t exist before. Wraparound, bold, engineered not to please but to perform. In 2026, that same mindset expands into a broader vision: a […]

... +

Lunettes DolceGabbana Devotion SS26

Dolce & Gabbana Devotion SS26 Eyewear: when the heart becomes a signature

Rome, at the end of the day. Light moves across the façades, catches the acetate, then settles on a gold detail: a heart. With Dolce & Gabbana Devotion SS26 eyewear, the Italian house shapes a collection where the gaze becomes a language, and emotion takes the form of a symbol that is instantly recognizable. Here, […]

... +

Valentino Spring Summer 2026 Eyewear

Valentino Spring Summer 2026 Eyewear: Couture Through the Lens

Valentino Spring Summer 2026 eyewear brings sunglasses to the forefront of the House’s wardrobe. This season, Valentino builds on instantly recognizable codes — the VLogo, archival stripes, and its signature red — and translates them into sharp silhouettes that move between graphic and refined. Strong cat-eye frames, studded ovals, and slim metal designs enhanced with […]

... +

Made in Italy Parisee Eyewear collection — sunglasses made in Italy

Made in Italy Parisee Eyewear: Italian-Made Sunglasses Built for Everyday Wear

Made in Italy Parisee Eyewear brings together six acetate sunglasses made in Italy, designed with a clear idea in mind: to offer readable shapes, well-held material, and a stable fit for everyday wear. Each model combines Category 3 lenses, controlled volumes, and clean finishes, within a line designed to be worn often and to maintain […]

... +

Saint Laurent HOWL

Saint Laurent HOWL: the new eyewear line unveiled for Summer 2026

Saint Laurent introduces HOWL, a new eyewear line first launched with the Men’s Summer 26 collection and later shown on the Women’s Summer 26 runway and in Women Spring 26. Defined by bold volumes, glossy surfaces and a distinctive plumped effect, the line brings a sculptural attitude to the house’s eyewear vocabulary. What does Saint […]

... +

Eco-Friendly Eyewear Made in France | Shelter

Eco-Friendly Eyewear Made in France: The World of Shelter

Eco-friendly eyewear made in France reflects a new way of thinking about design, craftsmanship, and durability. In Shelter’s world, eyewear is not reduced to a functional object. It becomes a carefully constructed design piece shaped by responsible materials, French artisanal know-how, and a strong visual identity. The brand was born from the meeting of Florent, […]

... +

Chloé Eyewear Spring–Summer 2026: A Fluid Vision of Femininity

Chloé Eyewear Spring–Summer 2026: A Fluid Vision of Femininity

From the very first frames of the Chloé Eyewear Spring–Summer 2026 campaign, a soft, almost liquid light sets the tone. Under the creative direction of Chemena Kamali, the house celebrates a free-spirited, spontaneous, and sun-drenched femininity — the timeless essence of Chloé. Between curved lines and translucent shades, this eyewear collection captures the idea of […]

... +

Smart Glasses 2026

Smart Glasses 2026: Innovation, Use Cases and Emerging Trends

Smart glasses 2026 mark a decisive step forward in wearable technology. Once considered experimental devices, they are now evolving into tools designed for practical, everyday use: communication, content capture, contextual assistance and real-time interaction. In 2026, the discussion no longer centres solely on technical capability. Design integration, social acceptability and meaningful functionality define the direction of […]

... +

What is the difference between the Ho'okipa Ultra G and the Ho'okipa R Lite?

The Ho'okipa Ultra G evolves the iconic Ho'okipa sport silhouette with a focus on maximum optical performance. The R Lite offers a lighter, more streamlined version of the Ultra line, designed for extended wear without compromising protection.

What is Maui Jim's PolarizedPlus2 technology?

PolarizedPlus2 is Maui Jim's proprietary polarisation system. It eliminates parasitic glare while amplifying colour, contrast and depth of field — delivering an accurate reading of reality without distortion or visual overstatement.

What is Maui Ultra lens material?

Maui Ultra lens is the optical material developed by Maui Jim for its premium models: ultra-light, ultra-durable, with high-precision light transmission. It forms the material foundation of both the Ho'okipa Ultra G and the R Lite.

Is Maui Jim part of a larger group?

Since 2022, Maui Jim has been part of Kering Eyewear, the eyewear division of global luxury group Kering, alongside brands such as Gucci Eyewear and Saint Laurent Eyewear.