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Maui Jim reinvents clarity with Ho’okipa Ultra

Maui Jim reinvents clarity with Ho’okipa Ultra

What if seeing the real world became a luxury? With Ho’okipa Ultra, Maui Jim pushes sunglasses to a whole new level: not just eyewear, but a full-on visual experience.

An icon, upgraded

Originally launched in 2002, the Ho’okipa frame returns in 2025—totally reimagined. ULTRA stands for ultra-light, ultra-tough, and ultra-clear performance for modern outdoor living.

Ditch the filters

Say goodbye to artificial vision. Powered by the all-new ULTRA lens and PolarizedPlus2 technology, this model enhances color, sharpens detail, and brings life into focus—with zero weight and max durability.

MJM ULTRA
Lunettes sport 2025 Oakley KylianMbappe

Sports Sunglasses 2025

Guide to the Best Models

A bold visual manifesto

In a world of filters and fake vibes, Maui Jim’s campaign hits hard: “The future isn’t virtual—it’s ULTRA real.” A bold call for clarity and authenticity.

For purists of the real

Whether you’re a city explorer or an outdoor athlete, Ho’okipa Ultra lets you see the world exactly as it is—just sharper, deeper, better.

How to choose

Eyewear Trends

Icons in Focus

Creator's Spotlight

Further reading :

ProDesign FW25

ProDesign FW25: Danish Excellence Lies in the Details

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Maui Jim Palulu et Paluna

Maui Jim Pālulu and Pāluna: high-definition winter vision

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Paloceras MicroFactory glasses

Paloceras MicroFactory: Eyewear in Two Weeks, from 3D Printing to Hand Finishing

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Calvin Klein Jeans Eyewear FW25

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Cutler and Gross Knightsbridge Green Titanium AW25

Graham Cutler: AW25 Collection in Detail

The Graham Cutler AW25 collection revives a set of archived prototypes originally created for narrower facial structures. Each model is reduced, rebalanced, and rebuilt in dense acetate shaped through deep milling. The visual language remains constant: clear geometry, firm volumes, Italian manufacturing, no external branding. The line is structured around five optical families and three […]

Balmain Eyewear Automne Hiver 2025 PULSE FRANCOISE

Top Eyewear Trends Fall-Winter 2025: Oversized, Wire, Smart

The Top eyewear trends for Fall-Winter 2025 reflect a market that has become both design-driven and tech-aware.According to Euromonitor (Sept–Oct 2025), the global eyewear industry exceeds USD 160 billion this year, growing by +4.8% in value. The market is polarizing: while value-seeking consumers prioritize affordability and practicality, premium segments are investing in quality, sustainability, and […]

Lunettes Oakley Factory Team AH25

Oakley Factory Team AH25 Glasses: Organic Design Meets Technical Heritage

For its AH25 collection, the Oakley Factory Team introduces two new frames—Plantaris and Straight Jacket 99—that merge futuristic silhouettes with high-performance materials. Drawing from nature and archival design, these glasses continue Oakley’s exploration of augmented vision through experimental aesthetics. How does the Plantaris frame redefine optical design? The Plantaris frame channels an organic visual language, […]

read on light customized

Read On light customized wins German Design Award 2026

Unveiled at SILMO Paris, the read on light customized model has won the German Design Award 2026 in the Lifestyle & Fashion category. This Swiss concept of customizable reading glasses, ready in under two minutes, marks a breakthrough in the ready-to-wear optics segment. What exactly is read on light customized? It’s the first-ever ready-made reading […]

Cartier Eyewear Fall-Winter 2025

Cartier Eyewear Fall-Winter 2025: The Collection Decoded

The Cartier Eyewear Fall-Winter 2025 collection embodies the Maison’s jeweler spirit and its constant pursuit of excellence. Designed as an extension of Cartier’s style, it explores contrasts between light and depth, structure and movement.This season, the iconic lines — Clash, Santos, Première, Panthère, C de Cartier, and Décor C Allongé — are reinterpreted with precious […]

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