Maui Jim reinvents clarity with Ho’okipa Ultra

Maui Jim reinvents clarity with Ho’okipa Ultra

What if seeing the real world became a luxury? With Ho’okipa Ultra, Maui Jim pushes sunglasses to a whole new level: not just eyewear, but a full-on visual experience.

An icon, upgraded

Originally launched in 2002, the Ho’okipa frame returns in 2025—totally reimagined. ULTRA stands for ultra-light, ultra-tough, and ultra-clear performance for modern outdoor living.

Ditch the filters

Say goodbye to artificial vision. Powered by the all-new ULTRA lens and PolarizedPlus2 technology, this model enhances color, sharpens detail, and brings life into focus—with zero weight and max durability.

MJM ULTRA
Lunettes sport 2025 Oakley KylianMbappe

Sports Sunglasses 2025

Guide to the Best Models

A bold visual manifesto

In a world of filters and fake vibes, Maui Jim’s campaign hits hard: “The future isn’t virtual—it’s ULTRA real.” A bold call for clarity and authenticity.

For purists of the real

Whether you’re a city explorer or an outdoor athlete, Ho’okipa Ultra lets you see the world exactly as it is—just sharper, deeper, better.

How to choose

Eyewear Trends

Icons in Focus

Creator's Spotlight

Further reading :

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