What if seeing the real world became a luxury? With Ho’okipa Ultra, Maui Jim pushes sunglasses to a whole new level: not just eyewear, but a full-on visual experience.
Noa Cruz
An icon, upgraded
Originally launched in 2002, the Ho’okipa frame returns in 2025—totally reimagined. ULTRA stands for ultra-light, ultra-tough, and ultra-clear performance for modern outdoor living.
Ditch the filters
Say goodbye to artificial vision. Powered by the all-new ULTRA lens and PolarizedPlus2 technology, this model enhances color, sharpens detail, and brings life into focus—with zero weight and max durability.
A bold visual manifesto
In a world of filters and fake vibes, Maui Jim’s campaign hits hard: “The future isn’t virtual—it’s ULTRA real.” A bold call for clarity and authenticity.
For purists of the real
Whether you’re a city explorer or an outdoor athlete, Ho’okipa Ultra lets you see the world exactly as it is—just sharper, deeper, better.
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