Danish, Designed, Desirable: The Glasses We’re All Craving
Scandinavian design is having a major moment. Prodesign’s new eyewear drop blends timeless minimalism with a modern edge — designed to last and made to shine. ACTIVE elegance, TITONE confidence The ACTIVE line kicks off with sleek, continuous color detailing — subtle base shades meet bold accents for a look that’s both clean and bold. […]
Oakley unveils the perfect fusion of helmet and eyewear
What if the future of cycling came down to one word: fusion? Oakley pushes the limits of design and performance with two new game-changers: Velo Kato and Velo Mach. Half helmet, half eyewear — they redefine what speed looks like. Panoramic vision at full speed Inspired by the iconic Kato line, the Velo Kato brings […]
Romy: the Saint Laurent sunglasses already a summer 2025 icon
Oversized, vintage, and seriously chic. Romy is the must-have eyewear for this summer. Unveiled during the Saint Laurent Spring-Summer 2025 show and worn by Bella Hadid, this bold frame instantly stole the spotlight. Inspired by Yves Saint Laurent’s personal glasses, Romy blends couture heritage with irresistible ’70s flair. Oversized, the Saint Laurent way With sculpted […]
Sun, Style & Color: Etnia Barcelona Drops Its First Chroma Sunglasses
Sunny days are back, and so is our craving for bold eyewear. Etnia Barcelona just dropped its first-ever sunglasses in the Chroma collection — and it’s everything we didn’t know we needed. A summer splash of color The Chroma SS25 collection plays with pigments like a painter’s palette. Geometric shapes, sculpted volumes, and vibrant tones […]
Zendaya, cat-eye icon in her new Bottega Veneta shades
Favignana, Italian sun… and Zendaya in Bottega Veneta. It’s the dream scene lighting up the fashion world. Cat-eye sunglasses go bold, chic, and timeless The actress and ultimate style muse chose a bold cat-eye frame: full acetate, rounded volumes, and Bottega’s signature metal ribbon. It’s the perfect balance of vintage glamour and future-forward flair. These […]
Rihanna embraces retro pilot vibes with Bottega Veneta
Aviator sunglasses have never looked this good. And when Rihanna steps out in L.A. wearing them, it’s a sign: retro is hotter than ever. The 50s-inspired pilot style is back With their sleek metal frame, side spoilers, and signature ribbon detail on the temples, these Bottega Veneta shades channel a bold 50s attitude reimagined for […]
Google’s Android XR Glasses: Gemini AI in Your Line of Sight
What if your glasses became your new smartphone? Google made a quiet but striking appearance with its Android XR glasses, discreetly worn on stage. Inside? Gemini, its in-house AI. A perfect blend of sleek design and futuristic tech. Not just smart glasses—AI-powered ones These aren’t just connected lenses. With Android XR, Google is pushing boundaries: […]
Ray-Ban x A$AP Rocky: Blacked Out, the Collab Turning Heads
When a rap icon joins forces with an eyewear legend, the result is a drop shaking up the style scene. Ray-Ban teams up with A$AP Rocky for a capsule that’s ultra-dark and ultra-hyped. All Black Everything, with a Golden Touch Named Blacked Out, the collab plays with contrasts: deep black lenses, bold frames, and golden […]
Oakley’s Iconic Eyeshade Is Back — and Cooler Than Ever
Straight outta 1984 and into 2025. Oakley brings back its legendary Eyeshade sunglasses in a limited edition that fuses retro vibes with futuristic tech. Iconic then, legendary now. A Sport Icon, Reinvented Originally designed for athletes, the Eyeshade changed the game with its bold, single-lens look inspired by cycling. Now, it’s back with cutting-edge Prizm™ […]
Gucci drops recycled sunglasses we’re obsessed with
A limited edition, bold looks, and eco-conscious materials — Gucci is making waves for Spring-Summer 2025. The Italian fashion house introduces ReAce, a series of upcycled sunglasses that are already stealing the spotlight. Recycled and seriously stylish Forget boring green. With ReAce, Gucci proves sustainability can be sexy. These sunglasses are made from 100% recycled […]