Oversized Shades: Alaïa Shapes a Radical New Vision
An iconic model. Blazing sun. And a pair of shades rewriting the rules. Alaïa unveils its Winter Spring 2025 sunglasses in a Miami-shot campaign starring Daria Werbowy. The result? Fierce, bold, unforgettable. Sculptural impact Photographed by Tyrone Lebon, Daria channels raw elegance. The oversized acetate mask she wears makes a statement right away: bold contours, […]
Oakley unveils future-ready eyewear for 2075
What if fashion could time travel? Oakley pushes the limits once again with its capsule collection “Artifacts From The Future” — eyewear designed for 2075, but ready for 2025. Sci-fi vibes with real-world impact With sleek, experimental silhouettes and tech-forward materials, Oakley’s new line looks straight out of a futuristic film. But these aren’t just […]
Maui Jim reinvents clarity with Ho’okipa Ultra
What if seeing the real world became a luxury? With Ho’okipa Ultra, Maui Jim pushes sunglasses to a whole new level: not just eyewear, but a full-on visual experience. An icon, upgraded Originally launched in 2002, the Ho’okipa frame returns in 2025—totally reimagined. ULTRA stands for ultra-light, ultra-tough, and ultra-clear performance for modern outdoor living. […]
From Eleven to style icon: Millie Bobby Brown launches her sunglasses
From Stranger Things to the fashion world, Millie Bobby Brown keeps leveling up. Her new Florence by Mills sunglasses collection just dropped — and it’s everything Gen Z wants right now. A collab made for young trendsetters (and the planet) Launched with eyewear expert Mondottica and featured in Avolta’s UK airport stores, this collection is […]
Rocky Unveils the Most Expensive Ray-Bans Ever Made
What if sunglasses were more precious than jewelry? A$AP Rocky proved it at the 2025 Met Gala with a jaw-dropping Ray-Ban creation: Wayfarer Puffers in 18k white gold, fully encrusted with 60 carats of diamonds. A masterpiece that redefines luxury eyewear. A cult model turned fine jewelry The Wayfarer Puffer isn’t just a pair of […]
Rihanna and A$AP Rocky Own the Spotlight at Met Gala 2025
They didn’t need to try too hard. Rihanna and A$AP Rocky once again stole the show at the 2025 Met Gala. Chic, magnetic, and in total sync with the theme, they proved once more why they’re the ultimate fashion duo. A couple with undeniable style Rihanna stunned in a sculptural, romantic look. A$AP Rocky brought […]
Oakley x Giro: Where High-Performance Meets Bold Style
Hot pink, aerodynamic curves, and cutting-edge tech. For the 2025 Giro d’Italia, Oakley drops the Sphaera™ Slash, a cycling eyewear masterpiece that blends performance with punchy style. A bold nod to the pink jersey Its neon-pink frame pays homage to the iconic leader’s jersey. But this isn’t just a tribute—it’s a fashion statement on wheels. […]
Summer in Sight: Etnia Barcelona Channels Ibiza Vibes
Ready for a season of light, color and freedom? Etnia Barcelona’s IBIZA VOL. 5 capsule is a visual energy boost made for endless summer days and free-spirited minds. Ibiza isn’t a place. It’s a feeling. This fifth edition in limited release dives deep into the soul of the island—wild cliffs, fiery sunsets, Mediterranean breeze. Every […]
Retro sunglasses are making a bold comeback
They’re everywhere: thick frames, graphic shapes, and major 60s vibes. Retro eyewear is back—and it’s bringing serious style with it. Timeless British elegance: the “Lord” frame Among the legendary models returning to the spotlight, the “Lord” frame by Oliver Goldsmith stands out. Square, bold, and subtly aristocratic, this design was immortalized on screen in Funeral […]
Mark Zuckerberg Teases New Meta x Ray-Ban Smart Glasses with Display
A Visual Interface to Change Our Daily Lives Meta is preparing a new generation of smart glasses with Ray-Ban, and they could change everything. Mark Zuckerberg recently teased that these glasses may feature a display built directly into the lens, capable of showing information in the user’s field of view. Until now, Ray-Ban Meta glasses […]