With the Wayfarer Puffer, A$AP Rocky doesn’t just collaborate — he reshapes an icon. The legendary Ray-Ban Wayfarer, a timeless symbol of independence and style, is reborn as a sculptural, inflated statement piece. Blending hip-hop heritage, Italian craftsmanship, and avant-garde design, the Wayfarer Puffer marks a turning point for Ray-Ban as it reclaims its place […]
A cult model turned fine jewelry
The Wayfarer Puffer isn’t just a pair of shades—it’s wearable art. Crafted in Italy with 200 grams of white gold and red gemstones, this unique piece is now considered one of the most expensive sunglasses ever made. High fashion meets hip-hop heat.
The most stylish after-party of the year
To celebrate the drop, Rocky and his AWGE crew turned a NYC tailor shop into a retro-futuristic dreamscape. With golden frames, vintage vibes and A-list guests like Rihanna, Julia Fox and Megan Thee Stallion, the activation blurred the lines between party and performance.
When vision meets attitude
With this drop, Rocky brings a statement: luxury and street culture can—and should—collide. Every design element, from diamond studs to vintage hat blocks, tells a story. A story of style, identity, and disruption.
In the meantime, rock the Wayfarer look
No need for 60 carats to make a statement. While Rocky’s model is pure fantasy, Ray-Ban still offers icons like the Original Wayfarer.
Want something fresh? Try the New Wayfarer for a softer edge, or go bold with the Mega—oversized and full attitude. The Wayfarer vibe is yours to own.
