Oakley appoints Travis Scott chief visionary to reshape the future
Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a
What if fashion could time travel? Oakley pushes the limits once again with its capsule collection “Artifacts From The Future” — eyewear designed for 2075, but ready for 2025.
With sleek, experimental silhouettes and tech-forward materials, Oakley’s new line looks straight out of a futuristic film. But these aren’t just fantasy—these are ready to wear, here and now.
Reviving icons like the Razor Blades, Oakley fuses heritage with bold design to create specs that challenge our perception of sportswear and style.
The standout model? Plantaris — a curved, exoskeletal masterpiece that blends performance utility with high fashion flair. Inspired by a small but vital human muscle, its name nods to biomechanics, making this pair a true fusion of science and streetwear
To represent its futuristic vision, Oakley teams up with elite athletes rewriting the rules.
Kylian Mbappé brings his relentless drive and innovation as a long-time Oakley ambassador.
Jaylen Brown, NBA All-Star and social advocate, joined in 2025 to co-create limited pieces linked to his 741 brand and support causes via his 7uice Foundation.
Trinity Rodman, a rising icon in women’s soccer, adds boldness and edge, embodying Oakley’s fusion of performance and self-expression.
This isn’t just eyewear — it’s speculative design. With “Artifacts From The Future”, Oakley asks: How will we see tomorrow? Their answer blends tech, fashion, and social purpose in a vision that feels both distant and urgently now.
Oakley isn’t just shaping how we look — it’s shaping how we see.
Further Reading :
Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a
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Straight outta 1984 and into 2025. Oakley brings back its legendary Eyeshade sunglasses in a limited edition that fuses retro vibes with futuristic tech. Iconic
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