Travis Scott marks his debut as Chief Visionary at Oakley with the highly anticipated return of the MUZM X-Metal Juliet, reissued in a limited edition exclusively in Tokyo. This strategic relaunch celebrates the brand’s technological legacy with exceptional X-Metal craftsmanship and a sculptural approach to optical design. Why is Juliet considered a cult frame in […]
Sci-fi vibes with real-world impact
With sleek, experimental silhouettes and tech-forward materials, Oakley’s new line looks straight out of a futuristic film. But these aren’t just fantasy—these are ready to wear, here and now.
Reviving icons like the Razor Blades, Oakley fuses heritage with bold design to create specs that challenge our perception of sportswear and style.
Meet the “Plantaris”: An optical UFO
The standout model? Plantaris — a curved, exoskeletal masterpiece that blends performance utility with high fashion flair. Inspired by a small but vital human muscle, its name nods to biomechanics, making this pair a true fusion of science and streetwear
Faces of the future: Mbappé, Brown & Rodman
To represent its futuristic vision, Oakley teams up with elite athletes rewriting the rules.
Kylian Mbappé brings his relentless drive and innovation as a long-time Oakley ambassador.
Jaylen Brown, NBA All-Star and social advocate, joined in 2025 to co-create limited pieces linked to his 741 brand and support causes via his 7uice Foundation.
Trinity Rodman, a rising icon in women’s soccer, adds boldness and edge, embodying Oakley’s fusion of performance and self-expression.
A manifesto for the visual future
This isn’t just eyewear — it’s speculative design. With “Artifacts From The Future”, Oakley asks: How will we see tomorrow? Their answer blends tech, fashion, and social purpose in a vision that feels both distant and urgently now.
Oakley isn’t just shaping how we look — it’s shaping how we see.
