Oakley x Jaylen Brown 741 is a game-changer in the world of sports eyewear.
In February 2025, Oakley officially announced its partnership with Boston Celtics shooting guard and NBA Finals MVP Jaylen Brown, paving the way for an exclusive first collection set to launch in May 2025.
Designed in collaboration with 741 Performance, Jaylen Brown’s brand, this special edition combines cutting-edge technology, basketball-inspired design, and the demands of elite athletes. Featuring Prizm™ lenses, it delivers unmatched visual clarity and optimized comfort. More than just an accessory, these glasses represent a new vision of style and performance, driven by a player who is redefining the standards of both sports and fashion.
In February 2025, Oakley announced a multi-year partnership with Boston Celtics shooting guard and NBA Finals MVP Jaylen Brown. This marks the first brand collaboration of Brown’s career, reflecting a shared vision centered on innovation, style, and unity.
Expressing his excitement, Jaylen Brown stated:
“This is my very first brand partnership, and that’s because I was on a mission to only collaborate with brands that reflect my vision and values at every level—self-expression, style, and unity.” (hypebeast)
Through his brand, 741 Performance, Brown aims to push the boundaries of sports eyewear by integrating elements from basketball and streetwear. This partnership is built on a common goal: to create high-performance, stylish, and accessible products for a new generation of athletes and fashion enthusiasts.
The first collection from the Oakley x Jaylen Brown partnership, set to launch in May 2025, combines cutting-edge technology with a design inspired by basketball and streetwear. This project embodies the vision of 741 Performance, Jaylen Brown’s brand, while incorporating Oakley’s signature innovations in optical performance and comfort.
aylen Brown is known for his distinctive style, often linked to Oakley’s iconic eyewear, such as the Over-The-Top and Plantaris models from the 2000s. This influence is reflected in the new collection through:
Caio Amato, Oakley’s Marketing Director, sums up this approach:
“Jaylen is truly one of a kind—an athlete who shares our commitment to innovation and the mission that led to this partnership. Together, we will push boundaries and create projects that inspire the next generation in sports.”
With this innovative approach, the Oakley x Jaylen Brown 741 collection caters to both elite athletes and urban fashion enthusiasts, offering a unique blend of style and performance.
The Oakley x Jaylen Brown partnership goes beyond just a eyewear collection—it represents a broader movement where sports, culture, and social impact intersect.
Jaylen Brown’s influence extends far beyond the NBA courts. Through his brand, 741 Performance, he aims to bridge the gap between performance and urban culture, incorporating strong values such as youth empowerment and design innovation.
Oakley shares this vision, seeing Jaylen Brown as an ideal partner to inspire a new generation of athletes and creators. The brand has always been at the forefront—not just in sports optics, but also in its deep connection with culture and fashion.
This partnership isn’t just about product development—Oakley also supports Jaylen Brown’s philanthropic initiatives, including:
These efforts highlight the social impact Jaylen Brown aims to create through his collaborations, using fashion and sports as catalysts for change.
With this collaboration, Oakley and Jaylen Brown aim to push the boundaries between sports gear and urban fashion. This collection isn’t just for athletes—it also speaks to design enthusiasts, streetwear fans, and young creators who see style as a form of personal expression.
Caio Amato, Oakley’s Marketing Director, emphasized this vision by stating:
“Together, we will push boundaries and create projects that inspire the next generation in sports.”
Through this partnership, Oakley x Jaylen Brown 741 isn’t just introducing a new eyewear line—it’s establishing a new standard where style, performance, and social impact come together.
The Oakley x Jaylen Brown 741 collection, set to launch in May 2025, represents a new approach to sports design. It blends technological innovation, basketball-inspired aesthetics, and social impact, driven by Jaylen Brown’s unique vision and Oakley’s expertise.
With models featuring Prizm™ lenses, an O Matter™ frame, and design elements drawn from streetwear and elite sports, this collaboration sets a new benchmark for style and performance.
This collection showcases Oakley’s ability to evolve with the times, partnering with iconic figures in sports and culture. By combining its expertise with 741 Performance’s vision, Oakley has created eyewear designed for a new generation of athletes, creators, and innovators—bridging the gap between sports and lifestyle.
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