Travis Scott marks his debut as Chief Visionary at Oakley with the highly anticipated return of the MUZM X-Metal Juliet, reissued in a limited edition exclusively in Tokyo. This strategic relaunch celebrates the brand’s technological legacy with exceptional X-Metal craftsmanship and a sculptural approach to optical design. Why is Juliet considered a cult frame in […]
For its AH25 collection, the Oakley Factory Team introduces two new frames—Plantaris and Straight Jacket 99—that merge futuristic silhouettes with high-performance materials. Drawing from nature and archival design, these glasses continue Oakley’s exploration of augmented vision through experimental aesthetics.
How does the Plantaris frame redefine optical design?
The Plantaris frame channels an organic visual language, conceived as an extension of the natural world. Its fluid, almost liquid-like contours are inspired by plant growth. The dual temples split into translucent grip zones, revealing a titanium core that evokes a vascular system. This formal direction reflects Oakley Factory Team’s ambition to translate performance through experimental form.
What functional innovations support this concept?
Beyond its conceptual appeal, the Plantaris is rooted in technical engineering. A removable nose pad allows precise ergonomic adaptation, while Prizm™ Tungsten lenses enhance color contrast and detail recognition. Designed for versatility across environments, the frame balances flexibility and optical precision.
How does the Straight Jacket 99 update a cult Oakley icon?
Originally launched in 1999, the Straight Jacket® returns in a reimagined “X-Silver” edition. While its flame-like curves nod to its rebellious roots, the updated frame—crafted in lightweight O Matter™ and fitted with Prizm™ Ruby lenses—projects the model into a contemporary vision of speed and style. It preserves Oakley’s sport DNA while embracing futuristic refinement.
How do the two eyewear models connect to the footwear line?
The AH25 collection maintains visual consistency across footwear (Ibex and Flesh Warp) and eyewear. Textures, mineral shades, and sculptural forms evoke a shared biomorphic world. Brain Dead, a longtime conceptual partner on the Oakley Factory Team, reinforces this holistic design vision—where accessories and performance are shaped by the same experimental logic.
What does this approach reveal about Oakley’s evolving design language?
Far from a nostalgic reissue, the AH25 collection signals a push toward redefining technical design standards. Oakley Factory Team explores hybrid aesthetics rooted in industrial heritage, post-digital form, and continual experimentation. By recontextualizing its archive through nature-inspired and countercultural codes, Oakley positions itself as a true optical design laboratory.
Oakley Factory Team AH25 Glasses: Why spotlight this collection now?
Because it redefines what performance eyewear can be: where visible tech becomes an aesthetic language of its own. With this blend of archival spirit, innovation, and organic inspiration, Oakley Factory Team sets a new direction for future-facing optical design.
Oakley Flow Scape Ski Goggle: 60% Wider Field of View
The Oakley Flow Scape ski goggle redefines what performance on the mountain looks like. Engineered for athletes who demand precision, clarity, and speed, it delivers a 60% wider field of view, setting a new benchmark in alpine vision. Behind this breakthrough lies Oakley’s Visual Performance Lab (VPL) — a research hub dedicated to understanding how […]
Oakley x Swarovski unveil Plazma X Silver, futuristic crystal eyewear
To celebrate Swarovski’s 130th anniversary, the Austrian house partners with Oakley for a limited edition of the Plazma X Silver model. Set with 867 crystals, this optical creation merges high-performance engineering with sculptural design as part of the Swarovski Creators Lab. How did the Oakley x Swarovski collaboration come about? This partnership was born within […]
Oakley Meta Vanguard: When AI Steps Onto the Field
Oakley Meta Vanguard represents a defining moment in connected sports. Developed in partnership with Meta, these Performance AI glasses usher in a new era where technology becomes an athlete’s ally. After five decades of innovation in performance and design, Oakley merges its sport-driven DNA with artificial intelligence to create eyewear that analyzes, enhances, and amplifies […]