For its AH25 collection, the Oakley Factory Team introduces two new frames—Plantaris and Straight Jacket 99—that merge futuristic silhouettes with high-performance materials. Drawing from nature and archival design, these glasses continue Oakley’s exploration of augmented vision through experimental aesthetics. How does the Plantaris frame redefine optical design? The Plantaris frame channels an organic visual language, […]
Travis Scott marks his debut as Chief Visionary at Oakley with the highly anticipated return of the MUZM X-Metal Juliet, reissued in a limited edition exclusively in Tokyo. This strategic relaunch celebrates the brand’s technological legacy with exceptional X-Metal craftsmanship and a sculptural approach to optical design.
Why is Juliet considered a cult frame in Oakley’s history?
Originally launched in the late ’90s, the Juliet made an impact with its revolutionary construction using X-Metal — a liquid titanium alloy forged under extreme conditions. This allowed for unprecedented morphological precision, both technical and aesthetic. Its futuristic look and modular design quickly turned Juliet into a cult object for performance and optical design enthusiasts.
How is Travis Scott repositioning Juliet for a new generation?
Newly appointed as Oakley’s Chief Visionary, Travis Scott selected Juliet as his first major move, grounding it in both heritage and modern relevance. His hands-on approach signals an intent to reconnect with Oakley’s disruptive roots while expanding appeal to a design-conscious audience seeking rarity, innovation, and cultural value.
What technical innovations define the 2025 version?
The reimagined Juliet retains its original DNA while incorporating refined engineering: 25 X-Metal® components precisely machined, an adjustable frame with soft dampers, customizable nose pads, and Prizm™ Polar lenses made from pure Plutonite®. The XYZ Optics® system ensures maximum clarity, underscoring Oakley’s ongoing obsession with optical performance.
Where and how can this edition be obtained?
This MUZM X-Metal Juliet edition is exclusively available at Oakley’s Shibuya store via a raffle on launch day. An ultra-limited collector’s version under the Cactus Jack x Oakley MUZM line — in Prizm™ Violet Polarized and Prizm™ Snow Black finishes — will be gifted to a select group of friends and collaborators. Each pair includes an individually numbered collector’s piece.
How does MUZM breathe new life into Oakley’s design legacy?
MUZM acts as a curated reissue program, drawing from Oakley’s technical archives and enhancing its classics with today’s innovations. It positions eyewear as design art, elevating historic pieces like Juliet into cultural and collectible artifacts, redefining optical luxury through engineering-driven storytelling.
Oakley MUZM X-Metal Juliet: Why spotlight this reissue now?
The Juliet reissue aligns multiple dynamics: Travis Scott’s arrival as a creative leader at Oakley, the rising cultural value of collectible design in optics, and a growing demand for narrative-driven luxury objects. MUZM Juliet captures these trends in a rare release that merges archival depth with design-forward innovation.
Oakley Flow Scape Ski Goggle: 60% Wider Field of View
The Oakley Flow Scape ski goggle redefines what performance on the mountain looks like. Engineered for athletes who demand precision, clarity, and speed, it delivers a 60% wider field of view, setting a new benchmark in alpine vision. Behind this breakthrough lies Oakley’s Visual Performance Lab (VPL) — a research hub dedicated to understanding how […]
Oakley x Swarovski unveil Plazma X Silver, futuristic crystal eyewear
To celebrate Swarovski’s 130th anniversary, the Austrian house partners with Oakley for a limited edition of the Plazma X Silver model. Set with 867 crystals, this optical creation merges high-performance engineering with sculptural design as part of the Swarovski Creators Lab. How did the Oakley x Swarovski collaboration come about? This partnership was born within […]
Oakley Meta Vanguard: When AI Steps Onto the Field
Oakley Meta Vanguard represents a defining moment in connected sports. Developed in partnership with Meta, these Performance AI glasses usher in a new era where technology becomes an athlete’s ally. After five decades of innovation in performance and design, Oakley merges its sport-driven DNA with artificial intelligence to create eyewear that analyzes, enhances, and amplifies […]
Further reading :
ProDesign FW25: Danish Excellence Lies in the Details
Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
Maui Jim Pālulu and Pāluna: high-definition winter vision
Maui Jim introduces two winter-ready shield-style sunglasses, Pālulu and Pāluna, combining optical performance and sporty aesthetics. Designed for snowy landscapes and urban adventures alike, these models blend technical design, lightweight construction, and advanced lens technology. What do the Pālulu and Pāluna models offer for winter? Pālulu and Pāluna are semi-rimless sports masks developed by Maui […]
Paloceras MicroFactory: Eyewear in Two Weeks, from 3D Printing to Hand Finishing
Paloceras MicroFactory introduces a new production rhythm to the high-end eyewear industry. Based in Helsinki, the Finnish brand has created a compact manufacturing unit where digital design, advanced 3D printing, and hand finishing come together under one roof. The result is a radically shortened development cycle: what traditionally takes up to twelve months can now […]
Calvin Klein Jeans Eyewear FW25: acetate transparency and colored enamel
For Fall 2025, Calvin Klein Jeans Eyewear unveils four new optical and sunglass models marked by bold silhouettes, refined transparency, and touches of colored metallic enamel. From contemporary shades to eco-conscious materials, each piece reflects Calvin Klein’s signature minimalist elegance. What are the key aesthetic choices of the FW25 collection? This season highlights familiar shapes […]
Graham Cutler: AW25 Collection in Detail
The Graham Cutler AW25 collection revives a set of archived prototypes originally created for narrower facial structures. Each model is reduced, rebalanced, and rebuilt in dense acetate shaped through deep milling. The visual language remains constant: clear geometry, firm volumes, Italian manufacturing, no external branding. The line is structured around five optical families and three […]
Top Eyewear Trends Fall-Winter 2025: Oversized, Wire, Smart
The Top eyewear trends for Fall-Winter 2025 reflect a market that has become both design-driven and tech-aware.According to Euromonitor (Sept–Oct 2025), the global eyewear industry exceeds USD 160 billion this year, growing by +4.8% in value. The market is polarizing: while value-seeking consumers prioritize affordability and practicality, premium segments are investing in quality, sustainability, and […]
Oakley Factory Team AH25 Glasses: Organic Design Meets Technical Heritage
For its AH25 collection, the Oakley Factory Team introduces two new frames—Plantaris and Straight Jacket 99—that merge futuristic silhouettes with high-performance materials. Drawing from nature and archival design, these glasses continue Oakley’s exploration of augmented vision through experimental aesthetics. How does the Plantaris frame redefine optical design? The Plantaris frame channels an organic visual language, […]
Read On light customized wins German Design Award 2026
Unveiled at SILMO Paris, the read on light customized model has won the German Design Award 2026 in the Lifestyle & Fashion category. This Swiss concept of customizable reading glasses, ready in under two minutes, marks a breakthrough in the ready-to-wear optics segment. What exactly is read on light customized? It’s the first-ever ready-made reading […]
Cartier Eyewear Fall-Winter 2025: The Collection Decoded
The Cartier Eyewear Fall-Winter 2025 collection embodies the Maison’s jeweler spirit and its constant pursuit of excellence. Designed as an extension of Cartier’s style, it explores contrasts between light and depth, structure and movement.This season, the iconic lines — Clash, Santos, Première, Panthère, C de Cartier, and Décor C Allongé — are reinterpreted with precious […]
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