FACE A FACE 3.0: a liberated femininity
Soft Power explores a contemporary femininity that is sharp, confident and unapologetic. Lines grow bolder, volumes gain presence, curves confront angles. The frame is no longer a mere accessory but a visual manifesto, revealing a character that is plural, shifting and resolutely free.
Soft Power: when softness becomes strength
The Soft Power concept is built on constant tension between contrast and balance. Material breathes, stretches and curves, expressing an untameable femininity. Strength takes the form of a caress, while softness becomes a statement. Each frame embodies a distinct posture and a gaze that fully embraces its contradictions.
MINDS: prismatic vision and mental geometry
With MINDS, geometry becomes a language of perception. Facets interact like a kaleidoscope, capturing and fragmenting light. A hexagon rotating within another evokes a camera diaphragm, creating a depth of gaze that extends beyond the frame itself. Sophisticated yet perfectly balanced, MINDS plays with focus, clarity and interpretation.
ETTO: mechanical poetry and visual tension
ETTO operates at the intersection of mechanical precision and visual poetry. The temple, held as if in a vice, suspends the gaze and creates immediate tension. Geometry is crisp and exact, turning structure into sculpture. The parallelepiped becomes both a point of constraint and an opening for the eye.
PHOEBE: lightness and suspension
PHOEBE evokes a sensation of weightlessness. Crystalline flashes move across pastel shades as light glides over a delicate structure. Rounded forms appear fragmented and suspended around the face. The frame follows the gaze with fluidity, creating an almost dreamlike, celestial presence.
BOCCA CHANCE: incandescent geometry
BOCCA CHANCE asserts an intense, organic geometry that is proudly irregular. Its luminous and imposing structure allows the lines to breathe while maintaining a strong visual impact. Both attractive and defiant, BOCCA CHANCE expresses an instinctive, almost burning character that turns the gaze into an act of confidence.
INFLATE: volume with attitude
With INFLATE, FACE A FACE explores volume in its most assertive form. Thick, rounded and impulsive, the frame amplifies attitude and commands immediate presence. Volume is never gratuitous: it is precise, controlled and designed to structure the gaze while capturing light.
Presented as a sunglass, INFLATE plays with colour and luminosity to open the gaze towards the sun. Both demonstrative and rigorous, it embodies a solar expression of Soft Power, where formal strength is expressed without rigidity.
FLYNN: graphic fragmentation and visual memory
FLYNN explores a fragmented aesthetic where imposing shapes with softened angles are cut through by crisp graphic motifs. Pixel-like details appear on the bridge and endpieces, offering a subtle nod to childhood visual universes. The darker, more masculine colour palette adds a contemporary graphic dimension to the collection.
With Soft Power, FACE A FACE eyewear becomes a territory of expression where every contrast, tension and detail reveals a singular identity. The collection celebrates a plural femininity capable of reconciling softness and authority, instinct and precision. A strong statement, designed for those who live fully within their contradictions and turn them into visual signatures.
