Maui Jim is supporting Oracle Red Bull Racing through one of Formula 1’s most significant technical revolutions with a dedicated Racing Capsule. As the team unveils the RB22 and enters a new power unit chapter developed in partnership with Ford, the premium sunglass brand aligns its iconic models with one of the sport’s most dominant teams.
What defines this new era for Oracle Red Bull Racing?
The season marks a strategic turning point with the debut of the RB22 and the start of a new engine chapter. For the first time, the team introduces a power unit developed in partnership with Ford, signaling the manufacturer’s return to the championship after two decades. Within this broader technical shift, the collaboration with Maui Jim reinforces a shared commitment to innovation and high performance.
How does Maui Jim translate the F1 mindset into a Racing Capsule?
As the official eyewear partner of the eight-time World Champions, Maui Jim equips drivers, pit crews and team members throughout the global calendar. A dedicated segment of the Elima collection becomes the Racing Capsule, reflecting Oracle Red Bull Racing’s color codes and competitive intensity while extending performance beyond the track.
Which models embody this meeting of optical technology and motorsport?
The capsule introduces two new colorways of the Ho’okipa Ultra, a sport-driven evolution of one of the brand’s best sellers: a Hawaii Lava red mirror lens paired with orange temple tips, and a Blue Hawaii mirror lens completed with yellow accents, echoing the team’s visual identity. The launch also features the Haulani frame, inspired by the aerodynamic sidepods of the single-seater, integrating performance-focused design elements and Super Thin Glass lenses for enhanced visual clarity.
What technical features position Maui Jim in high-intensity environments?
Like all Maui Jim sunglasses, the Racing Capsule is available in single vision and progressive options. Lenses are digitally surfaced in dedicated laboratories in the United States and Europe to ensure precision and production quality. The models retain PolarizedPlus2 technology, blocking 100% of harmful UV rays, eliminating glare and enhancing color, clarity and detail — essential assets in high-glare environments.
How does this collaboration reflect the legacy of both brands?
Born on the beaches of Maui and now distributed in over 100 countries, Maui Jim has built its reputation on optical protection and visual excellence. Oracle Red Bull Racing has established itself as one of Formula 1’s most successful teams, with multiple Constructors’ and Drivers’ titles and more than 100 Grand Prix victories. Together, they unite technological precision, creativity and performance — on track and beyond.
Maui Jim x Oracle Red Bull Racing : Why spot this collaboration now?
Because it coincides with a defining moment for Formula 1. With a new car, a new power unit direction and a renewed technological focus, Maui Jim x Oracle Red Bull Racing illustrates how optical innovation and elite motorsport performance converge within a design-driven, lifestyle-forward narrative.
