With the Wayfarer Puffer, A$AP Rocky doesn’t just collaborate — he reshapes an icon. The legendary Ray-Ban Wayfarer, a timeless symbol of independence and style, is reborn as a sculptural, inflated statement piece. Blending hip-hop heritage, Italian craftsmanship, and avant-garde design, the Wayfarer Puffer marks a turning point for Ray-Ban as it reclaims its place […]
A couple with undeniable style
Rihanna stunned in a sculptural, romantic look. A$AP Rocky brought bold textures and a street couture attitude. No overkill—just two icons at ease in their element.
Off the red carpet?
Just days before, Rihanna was spotted in a retro pilot look by Bottega Veneta, rocking statement aviator sunglasses with 70s flair. Effortless but strong: a reminder she defines style even when off-duty.
Meanwhile, A$AP Rocky’s vision is now shaping a legacy. As Ray-Ban’s first creative director, he launched the “Blacked Out Collection”: iconic frames reimagined in mega sizes with blackout lenses and gold details. Pure style meets cultural relevance.
More than fashion icons
They don’t follow trends—they invent them. From couture to accessories, this couple knows how to turn every piece into a statement. That’s influence at its finest.
