What if smart glasses became a fashion statement? That’s the bold — and ultra-stylish — bet Kering Eyewear is making by teaming up with Google. Together, they’re shaping a future where luxury and AI meet… with flair.
While Ray-Ban and Meta are leading with camera-ready frames, Kering and Google are stepping in with serious ambition. Their pitch? A premium, couture-inspired frame powered by Android XR. The goal: deliver a wearable that’s both fashionable and truly tech-savvy — fully blending into your everyday life.
Unveiled at Google I/O 2025, Android XR is Google’s new OS for extended reality devices. It features Gemini, their AI assistant, offering hyper-contextual experiences: real-time translation, guided navigation, object recognition… all triggered by voice or gesture. The result? A smooth, immersive tech layer — without compromising on style.
Also read:
Google’s Android XR Glasses: Gemini AI in Your Line of Sight
With iconic brands like Gucci, Saint Laurent and Balenciaga under its belt, Kering knows style. Add Google’s XR tech and you get a new era of luxury smartwear. The ambition? To make smart glasses not just useful — but covetable.
This isn’t just a response to Meta. It’s a whole new direction. Kering x Google brings premium lifestyle into the connected eyewear game. Less tech-show, more fashion-forward future.
Watch this space.
Further reading :
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