What if smart glasses became a fashion statement? That’s the bold — and ultra-stylish — bet Kering Eyewear is making by teaming up with Google. Together, they’re shaping a future where luxury and AI meet… with flair.
While Ray-Ban and Meta are leading with camera-ready frames, Kering and Google are stepping in with serious ambition. Their pitch? A premium, couture-inspired frame powered by Android XR. The goal: deliver a wearable that’s both fashionable and truly tech-savvy — fully blending into your everyday life.
Unveiled at Google I/O 2025, Android XR is Google’s new OS for extended reality devices. It features Gemini, their AI assistant, offering hyper-contextual experiences: real-time translation, guided navigation, object recognition… all triggered by voice or gesture. The result? A smooth, immersive tech layer — without compromising on style.
Also read:
Google’s Android XR Glasses: Gemini AI in Your Line of Sight
With iconic brands like Gucci, Saint Laurent and Balenciaga under its belt, Kering knows style. Add Google’s XR tech and you get a new era of luxury smartwear. The ambition? To make smart glasses not just useful — but covetable.
This isn’t just a response to Meta. It’s a whole new direction. Kering x Google brings premium lifestyle into the connected eyewear game. Less tech-show, more fashion-forward future.
Watch this space.
Further reading :
Google Smart Glasses are making a comeback. Over a decade after the failure of Google Glass, the company is returning in 2025–2026 with a radically different approach: an ecosystem strategy that places Artificial Intelligence (Gemini) and design (Gentle Monster, Warby Parker) at the heart of the product. The goal is no longer to launch a […]
Samsung has launched the Galaxy XR 2025, a next-generation headset built on Android XR—developed in partnership with Google and Qualcomm. Designed for extended reality and multimodal AI, it marks the beginning of a new era of immersive interactions, blending entertainment, productivity, and exploration. What makes the Samsung Galaxy XR 2025 truly different? The Galaxy XR […]
Designed by Taiwanese designer Shih Ming-Sheng, Adventure Whale AR smart glasses combine augmented reality and generative AI to support children with dyslexia in learning to read. Awarded at the Red Dot Design Concept Awards, the project blends real-time text recognition, phonetic assistance, and gamification to turn reading into an intuitive and motivating experience. What exactly […]
Unveiled exclusively to subscribers, the Even G2 smart glasses combine discreet design, heads-up color display, and iOS/Android compatibility. This second-generation model by Chinese brand EVEN refines the concept of a visual wearable that’s camera-free, microphone-free, and made for real-life daily use. How does the Even G2 blend in while standing out? The G2 adopts a […]
Even Realities has officially announced an event for November 12 on YouTube, teasing a mysterious new product: the Even G2. Marketed as a major leap forward in XR, this upcoming model remains largely under wraps but is already stirring curiosity in immersive tech circles. What does the Even G2 teaser actually reveal? Only a banner […]
The latest smart glasses developed by Meta in partnership with Ray-Ban introduce a MicroLED display within the lens, a 12 MP camera, spatial audio, a voice-enabled AI assistant, and gesture-based control. This advanced wearable merges visual design with ambient computing, positioning eyewear at the heart of future human-machine interfaces. What exactly do the new Ray-Ban […]
Oakley Meta Vanguard represents a defining moment in connected sports. Developed in partnership with Meta, these Performance AI glasses usher in a new era where technology becomes an athlete’s ally. After five decades of innovation in performance and design, Oakley merges its sport-driven DNA with artificial intelligence to create eyewear that analyzes, enhances, and amplifies […]
The Ray-Ban Meta Gen 2 smart glasses redefine the balance between fashion and technology. Announced at Meta Connect 2025 and now available in several markets, they deliver on three major promises: double the battery life, a sharper camera with 12 megapixels and 3K Ultra HD video, and a wider range of design choices. With a […]
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