A chic response to Meta
While Ray-Ban and Meta are leading with camera-ready frames, Kering and Google are stepping in with serious ambition. Their pitch? A premium, couture-inspired frame powered by Android XR. The goal: deliver a wearable that’s both fashionable and truly tech-savvy — fully blending into your everyday life.
Android XR: the brain behind the wearable
Unveiled at Google I/O 2025, Android XR is Google’s new OS for extended reality devices. It features Gemini, their AI assistant, offering hyper-contextual experiences: real-time translation, guided navigation, object recognition… all triggered by voice or gesture. The result? A smooth, immersive tech layer — without compromising on style.
Also read:
Google’s Android XR Glasses: Gemini AI in Your Line of Sight
Style, innovation… and strategy
With iconic brands like Gucci, Saint Laurent and Balenciaga under its belt, Kering knows style. Add Google’s XR tech and you get a new era of luxury smartwear. The ambition? To make smart glasses not just useful — but covetable.
A very stylish tech war
This isn’t just a response to Meta. It’s a whole new direction. Kering x Google brings premium lifestyle into the connected eyewear game. Less tech-show, more fashion-forward future.
Watch this space.
