Gucci reveals its Travel Retail exclusives: oval, cat-eye and pilot
Travel retail as a stage for expression. Kering Eyewear has unveiled three Gucci sunglasses designed exclusively for the travel retail market, as part of the Spring-Summer 2026 Eyewear campaign. Two feminine silhouettes and one masculine silhouette — all three carrying the House’s visual language, reinterpreted through the lens of travel. Three models designed for the […]
On the temple of Mbappé’s glasses, Oakley engraves the coordinates of Bondy
Oakley’s Players Collection just added a new chapter. The Oakley Mbappé glasses and Jaylen Brown’s signature series have dropped — two collections whose distinction has less to do with aesthetics than with the stories they carry. Permian Kylian Mbappé Signature Series: a frame that speaks of Bondy The Oakley Mbappé glasses take the shape of […]
read on reinvents itself: from product to concept, the Swiss brand becomes an optical platform
Some brands make products. Others redefine categories. As read on marks its sixth anniversary, the Zurich-based label takes its boldest step yet: the company that first put reading glasses inside an iPhone case is now repositioning itself as a fully-fledged optical platform. This isn’t a marketing rebrand. It reflects a consistent trajectory built around three […]
Rudy Project Override: the MTB goggle built to integrate with Terraform helmets
Override is Rudy Project’s new MTB goggle, engineered from the ground up to work as a system with the Terraform and Terraform Pro helmets — not an add-on, but a component of a wider ecosystem. Since 1985, the Italian brand has built its credibility on a single premise: performance gear designed for athletes, not for […]
Maui Jim Ho’okipa Ultra G: Seeing the World as It Truly Is
As digital filters and augmented experiences reshape our relationship with reality, Maui Jim takes the opposite stance. The Hawaiian brand unveils a new chapter of its Ultra campaign, embodied by two new models: the Ho’okipa Ultra G and the Ho’okipa R Lite. A Statement for Unfiltered Vision The Ultra campaign is not selling a frame. […]
Ray-Ban Meta Optics Gen 2: a new generation of AI glasses with prescription support
Meta expands its smart glasses vision by integrating prescription compatibility into its latest designs. With Blayzer and Scriber, the Ray-Ban Meta Optics Gen 2 move closer to everyday eyewear, while new Oakley Meta variations signal a broader shift toward wearable, vision-first interfaces. Why do Ray-Ban Meta Optics Gen 2 mark a turning point for smart […]
Oliver Peoples x Jil Sander sunglasses: quiet luxury between Japanese craftsmanship and radical aesthetics
Oliver Peoples and Jil Sander unveil their first collaboration through a sunglasses collection defined by purity of design, global craftsmanship and controlled contrasts. The project reflects a shared vision of contemporary luxury shaped by precision, restraint and material tension. What does this first collaboration between Oliver Peoples and Jil Sander reveal? This debut collection highlights […]
DKNY Spring 2026 Hailey Bieber : le retour d’une icône dans un loft artistique new-yorkais
DKNY relance Hailey Bieber comme visage global de sa campagne Spring 2026, dans une mise en scène inspirée d’un loft d’artiste new-yorkais et de la scène downtown des années 60. Une direction visuelle qui prolonge l’ADN de la marque entre essentiels revisités, palette monochrome et accents eyewear. Que met en scène la campagne DKNY Spring […]
LINDBERG Wins the iF Design Award 2026 with blok titanium
LINDBERG has received the iF Design Award 2026 for blok titanium, a collection that pushes its optical design language even further. With a construction laser-cut from a single sheet of titanium and a screwless cubic hinge, the line confirms the Danish house’s place in a vision of luxury where technical innovation and aesthetic precision move […]
Akoni SS26 Collection: a grammar of luxury between tension and precision
With the SS26 Collection, Akoni continues its exploration of eyewear as a form of architectural design. Conceived as a study in duality, the collection brings together sculptural frames crafted in Japanese titanium and carved acetate, where technical precision, artisanal craftsmanship and contemporary elegance converge. :contentReference[oaicite:0]{index=0} What concept defines the Akoni SS26 Collection? The collection is […]