read on reinvents itself: from product to concept, the Swiss brand becomes an optical platform
Some brands make products. Others redefine categories. As read on marks its sixth anniversary, the Zurich-based label takes its boldest step yet: the company that first put reading glasses inside an iPhone case is now repositioning itself as a fully-fledged optical platform. This isn’t a marketing rebrand. It reflects a consistent trajectory built around three […]
Rudy Project Override: the MTB goggle built to integrate with Terraform helmets
Override is Rudy Project’s new MTB goggle, engineered from the ground up to work as a system with the Terraform and Terraform Pro helmets — not an add-on, but a component of a wider ecosystem. Since 1985, the Italian brand has built its credibility on a single premise: performance gear designed for athletes, not for […]
Maui Jim Ho’okipa Ultra G: Seeing the World as It Truly Is
As digital filters and augmented experiences reshape our relationship with reality, Maui Jim takes the opposite stance. The Hawaiian brand unveils a new chapter of its Ultra campaign, embodied by two new models: the Ho’okipa Ultra G and the Ho’okipa R Lite. A Statement for Unfiltered Vision The Ultra campaign is not selling a frame. […]
Ray-Ban Meta Optics Gen 2: a new generation of AI glasses with prescription support
Meta expands its smart glasses vision by integrating prescription compatibility into its latest designs. With Blayzer and Scriber, the Ray-Ban Meta Optics Gen 2 move closer to everyday eyewear, while new Oakley Meta variations signal a broader shift toward wearable, vision-first interfaces. Why do Ray-Ban Meta Optics Gen 2 mark a turning point for smart […]
Oliver Peoples x Jil Sander sunglasses: quiet luxury between Japanese craftsmanship and radical aesthetics
Oliver Peoples and Jil Sander unveil their first collaboration through a sunglasses collection defined by purity of design, global craftsmanship and controlled contrasts. The project reflects a shared vision of contemporary luxury shaped by precision, restraint and material tension. What does this first collaboration between Oliver Peoples and Jil Sander reveal? This debut collection highlights […]
DKNY Spring 2026 Hailey Bieber : le retour d’une icône dans un loft artistique new-yorkais
DKNY relance Hailey Bieber comme visage global de sa campagne Spring 2026, dans une mise en scène inspirée d’un loft d’artiste new-yorkais et de la scène downtown des années 60. Une direction visuelle qui prolonge l’ADN de la marque entre essentiels revisités, palette monochrome et accents eyewear. Que met en scène la campagne DKNY Spring […]
LINDBERG Wins the iF Design Award 2026 with blok titanium
LINDBERG has received the iF Design Award 2026 for blok titanium, a collection that pushes its optical design language even further. With a construction laser-cut from a single sheet of titanium and a screwless cubic hinge, the line confirms the Danish house’s place in a vision of luxury where technical innovation and aesthetic precision move […]
Akoni SS26 Collection: a grammar of luxury between tension and precision
With the SS26 Collection, Akoni continues its exploration of eyewear as a form of architectural design. Conceived as a study in duality, the collection brings together sculptural frames crafted in Japanese titanium and carved acetate, where technical precision, artisanal craftsmanship and contemporary elegance converge. :contentReference[oaicite:0]{index=0} What concept defines the Akoni SS26 Collection? The collection is […]
Götti Haute Contour: the new eyewear collection sculpted in acetate
With Haute Contour, Götti Switzerland introduces a new Summer 2026 eyewear collection where timeless elegance meets meticulous craftsmanship. Crafted from premium acetate and polished by hand, the frames highlight balanced volumes, refined curves and distinctive finishing details designed to elevate the optical object into a piece of design. What does Haute Contour reveal about Götti’s […]
Balmain SS26 Collection: the couture architecture of the gaze
With its Spring/Summer 2026 eyewear collection, Balmain translates a vocabulary of structure, ornament and unmistakable presence into eyewear. Through sculptural temples, assertive acetate volumes, jewelry-like details and a palette drawn from the SS26 ready-to-wear universe, the House advances a vision of eyewear that is couture, contemporary and sharply constructed. How does Balmain translate its couture […]