Oakley appoints Travis Scott chief visionary to reshape the future
Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a clear mission: rethink eyewear through style, culture, and innovation. Travis Scott at Oakley: more than a name on a product This isn’t a celebrity endorsement. Oakley has brought Travis Scott […]
masked stars: the sunglasses that lit up margiela’s front row
At Maison Margiela’s Artisanal 2025 show, the runway wasn’t the only place to watch. In the front row and at the photocall, one accessory stood out: sunglasses. Not just any frames — sculptural, tinted, and radical designs from Gentle Monster, worn by the most photographed faces of the moment. sharp frames, sharper identities Style began […]
the incredible story of the glasses that changed cycling
The Rudy Project cycling glasses were born from a bold bet in 1986. That night, founder Rudy Barbazza challenged Italian cyclist Moreno Argentin: “Wear my glasses tomorrow, win the race, and I’ll sponsor you.” The next day, Argentin became world champion. And the world discovered a new icon in sports eyewear. Rudy Project cycling glasses: […]
Gucci Lido sunglasses: the cult summer accessory of 2025
TL;DR Gucci Lido sunglasses are the standout accessory for summer 2025. With translucent frames, bold colors, and vintage-inspired shapes, Gucci blends retro flair with modern style. A must-have for a sun-soaked, fashion-forward season. Light, bold, iconic. Gucci Lido sunglasses redefine summer style with a collection that channels effortless luxury and pure escapism. Blending retro vibes […]
trail running: Rudy Project x UTMB reshape outdoor vision
Rudy Project x UTMB : A game‑changing partnership for ultra runners. Rudy Project and UTMB World Series have joined forces to launch a new trail eyewear line—melding innovation, style, and sustainability. Outdoor optics are taking a bold leap forward, and trail runners everywhere stand to benefit. Rudy Project x UTMB : Trail vision meets pro […]
Bottega Veneta SS25 eyewear redefines quiet chic
Sculpted lines, jewelry-like details, and pure elegance — Bottega Veneta makes a bold statement with its Spring/Summer 2025 eyewear collection. Italian minimalism has never looked this desirable. Bottega Veneta SS25 : sleek frames with couture edge Bottega Veneta SS25 unveils eyewear that celebrates craftsmanship and quiet luxury. Each piece blends minimalist design with signature detailing, […]
Ray-Ban Lilo Stitch: the Disney collab lighting up summer
What happens when an eyewear icon meets an early 2000s legend? Ray-Ban teams up with Disney to drop a limited-edition collab inspired by Lilo & Stitch. The result? A sunny, nostalgic accessory that’s as fun as it is wearable. The classic Wayfarer, now with Disney attitude Ray-Ban’s signature Wayfarer gets a fresh twist. The limited-edition […]
Parisee x Lumiprod: a visual collab that lights up eyewear
What if light could reveal the full story of a frame? Parisee joins forces with Lumiprod for a collaboration that elevates eyewear through striking visuals. At the intersection of design, digital culture, and artificial intelligence, this creative partnership redefines how premium frames show up online. Eyewear as an object of desire At Parisee, every frame […]
Gucci Tennis 2025: retro sunglasses with a sporty twist
For Spring/Summer 2025, Gucci Tennis returns with a new eyewear collection that serves major style. Inspired by the charm of vintage tennis clubs and the renewed “tenniscore” trend, the line blends throwback silhouettes with refined modern details. Think slim metal frames, iconic motifs, and a healthy dose of effortless cool. Sunglasses made for courtside elegance—and […]
LINDBERG FW25: the eyewear that’s set to define fall 2025
Sometimes it’s not about the clothes—it’s the details that elevate. A well-chosen frame can contour the face, sharpen your energy, and shift the entire narrative of a look. With its Fall/Winter 2025 collection, LINDBERG repositions eyewear as a fashion essential—effortless, expressive, and designed for those who know exactly who they are. Light, reframed Fall might […]