Prouvé Pride: Blake Kuwahara’s rainbow must-have

One frame, one powerful message. For Pride Month 2025, eyewear icon Blake Kuwahara introduces a bold take on his signature Prouvé frame—now in radiant rainbow hues. Design with a cause Inspired by architect Jean Prouvé, this cult-favorite gets a striking update. The Prouvé Pride model flaunts a limited-edition colorway that makes a strong statement—stylish, vibrant, […]
The coolest sunglasses of the summer are by The Attico

Bright sun, bold style, and major Y2K vibes—summer 2025 is turning up the heat. And one collab is setting the tone: Linda Farrow x The Attico. A lasting cult collab These two powerhouses aren’t new to working magic. Their earlier drop included the now-iconic Blake Ivory Silver Green, launched in Fall/Winter 2024. With its ivory […]
From runway to real life: Ray-Ban x Coperni is everywhere

They stole the spotlight on the Coperni runway—now they’re taking over the streets. The Ray-Ban x Coperni smart glasses are this season’s boldest fashion-tech fusion. Tech meets fashion-forward Launched during Paris Fashion Week FW25, these limited-edition Wayfarers blend minimalist couture with Meta’s next-gen tech: camera, voice assistant, AI… all hands-free and all style. A future […]
Oakley brings back its rebellious icon: Straight Jacket 99

Some styles never die, especially when they come with a story. Oakley makes a bold return with the MUZM Straight Jacket 99, a reissue of its iconic 90s model. Ready to tap into that rebellious spirit again? A cult design, updated without losing its edge The Straight Jacket 99 keeps the essence of the original: […]
Ray-Ban Mega Wayfarer: The Icon Just Got Bigger

Ray-Ban levels up its most iconic frame. The Mega Wayfarer is here—with bolder lines and serious attitude. Go big or go home Thicker frames, sharper edges, and a silhouette that makes a statement. The Mega Wayfarer leans into the oversized revival, adding instant edge to your summer fit. Vintage roots, modern energy—this is what cool […]
Ray-Ban Meta x Barbara Palvin: Where Fashion Meets Smart Tech

When fashion DNA meets cutting-edge tech, magic happens. Ray-Ban and Meta join forces for an international campaign starring the iconic couple Barbara Palvin and Dylan Sprouse. Their goal? To launch Skyler, a retro-chic frame powered by next-gen AI. Skyler: A 60’s classic reborn with AI power Inspired by the golden age of jet-set travel, the […]
Barton Perreira: signature shades for sharper looks

For summer 2025, Barton Perreira unveils a sunwear collection where minimalism meets craftsmanship. Effortlessly elegant, now elevated by LVMH’s Thélios. Californian light meets Japanese artistry Every pair feels sun-sculpted. Frames in titanium or hand-polished acetate strike a perfect balance between lightness and presence. Colors? Think olive green, smoky black, and sunset amber — straight from […]
New for 2025: Ray-Ban Meta Skyler, the Iconic Smart Frame

When Ray-Ban designs the future of eyewear, it looks like Skyler: a retro-inspired, AI-powered frame ready to transform your everyday life. A retro-chic design inspired by the 60s With soft curves and a jet-set vibe straight from the sixties, Skyler reinvents the classic frame. Available in Chalky Grey and Transparent Glossy Black, it blends authentic […]
Live Translation, Instagram Integration: Ray-Ban Takes Smart Glasses to the Next Level

Ray-Ban Meta Smart Glasses are no longer just a fashion statement—they’re becoming an essential tech companion. With the latest 2025 update, these smart glasses are packed with features that enhance connectivity and convenience. Speak and They Translate The standout feature is real-time translation. Whether you’re in Rome, Madrid, or Miami, the glasses can translate English, […]
Alaïa turns its couture icons into sculptural eyewear

What if the future of chic lay in a single glance? For Spring-Summer 2025, Alaïa unveils a jaw-dropping eyewear collection. Refined, sculptural, powerful: it’s a vision of femininity that’s both pure and unapologetic. The mask as a signature Hero piece: an oversized acetate mask inspired by Alaïa’s iconic corset belts. With bold, face-hugging curves and […]