Götti Haute Contour: the new eyewear collection sculpted in acetate
With Haute Contour, Götti Switzerland introduces a new Summer 2026 eyewear collection where timeless elegance meets meticulous craftsmanship. Crafted from premium acetate and polished by hand, the frames highlight balanced volumes, refined curves and distinctive finishing details designed to elevate the optical object into a piece of design. What does Haute Contour reveal about Götti’s […]
Balmain SS26 Collection: the couture architecture of the gaze
With its Spring/Summer 2026 eyewear collection, Balmain translates a vocabulary of structure, ornament and unmistakable presence into eyewear. Through sculptural temples, assertive acetate volumes, jewelry-like details and a palette drawn from the SS26 ready-to-wear universe, the House advances a vision of eyewear that is couture, contemporary and sharply constructed. How does Balmain translate its couture […]
LINDBERG Visionary By Design: 40 Years of Danish Design Celebrated by Rizzoli
Marking its 40th anniversary, LINDBERG unveils a new book published by Rizzoli dedicated to its legacy and design philosophy. LINDBERG: Visionary By Design explores four decades of innovation, engineering precision, and radical minimalism. The volume positions the Danish house not only as an eyewear leader, but as a cultural force within contemporary design. How does […]
MM6 Maison Margiela Sunglasses AW26: The Chromatic Camouflage of Radical Luxury
Staged at Milano Centrale, MM6 Maison Margiela’s Autumn–Winter 2026 show unfolds as a procession of contemporary archetypes. Eyes concealed behind the house’s signature sunglasses—now rendered in a spectrum of hues—the silhouettes navigate between anonymity and assertion. More than an accessory, the eyewear becomes a structural gesture within the collection. Why does the concealed gaze become […]
Transitions Color Touch: five shades, two effects and a new vision of optical style
Transitions Color Touch, the latest innovation from Transitions, a flagship brand of EssilorLuxottica, introduces a subtle, always-on tint that intensifies outdoors. Available in five shades and two visual effects, the lens combines adaptive light performance, full UV protection and a clear stylistic dimension. The rollout begins in early 2026 across Europe before expanding globally. How […]
Linda Farrow 100% Optical London 2026: a strategic return at the heart of the UK independent optical market
LINDA FARROW will exhibit at 100% Optical London from 28 February to 2 March 2026 at ExCeL London. The British luxury eyewear house will present its Autumn/Winter 2026 collection in a context where independent opticians increasingly prioritise established brands offering both design excellence and long-term partnership stability. Why does Linda Farrow’s presence at 100% Optical […]
Maui Jim x Oracle Red Bull Racing: eyewear, performance and a new F1 era
Maui Jim is supporting Oracle Red Bull Racing through one of Formula 1’s most significant technical revolutions with a dedicated Racing Capsule. As the team unveils the RB22 and enters a new power unit chapter developed in partnership with Ford, the premium sunglass brand aligns its iconic models with one of the sport’s most dominant […]
WOOW LET’S PLAY collection 2026: four bold optical and sun concepts with attitude
French eyewear brand WOOW unveils LET’S PLAY, a new optical and sun collection built like a game you intend to win. Structured around four concepts — SUPER ACE, SUPER SCORE, TIME’S UP and LUCKY CHARM — the 2026 lineup plays with volume, color blocks and signature details. A confident, expressive proposal designed to make a […]
Ferragamo Eyewear SS26: Optical Luxury in the Details
Ferragamo Eyewear’s Spring/Summer 2026 collection explores a refined vision of high-end eyewear, blending architectural elegance, expert craftsmanship, and iconic design. Each model captures the balance of form, material, and heritage, navigating a delicate line between innovation and tradition. How does the SS26 collection renew Ferragamo’s stylistic language? SS26 asserts a sense of continuity and elevation. […]
Oakley Snow DNA: 50 Years of Innovation in Vision, Speed, and Culture
Since 1975, Oakley has shaped high-performance gear at the crossroads of optics, culture, and technology. Built on field-tested research led by athletes, the brand’s snow innovation reflects a clear vision: continuously reimagining how we see and perform in the mountains. How did Oakley build its snow DNA? From the beginning, Oakley relied on BMX riders […]