Linda Farrow 100% Optical London 2026: a strategic return at the heart of the UK independent optical market
LINDA FARROW will exhibit at 100% Optical London from 28 February to 2 March 2026 at ExCeL London. The British luxury eyewear house will present its Autumn/Winter 2026 collection in a context where independent opticians increasingly prioritise established brands offering both design excellence and long-term partnership stability. Why does Linda Farrow’s presence at 100% Optical […]
Maui Jim x Oracle Red Bull Racing: eyewear, performance and a new F1 era
Maui Jim is supporting Oracle Red Bull Racing through one of Formula 1’s most significant technical revolutions with a dedicated Racing Capsule. As the team unveils the RB22 and enters a new power unit chapter developed in partnership with Ford, the premium sunglass brand aligns its iconic models with one of the sport’s most dominant […]
WOOW LET’S PLAY collection 2026: four bold optical and sun concepts with attitude
French eyewear brand WOOW unveils LET’S PLAY, a new optical and sun collection built like a game you intend to win. Structured around four concepts — SUPER ACE, SUPER SCORE, TIME’S UP and LUCKY CHARM — the 2026 lineup plays with volume, color blocks and signature details. A confident, expressive proposal designed to make a […]
Ferragamo Eyewear SS26: Optical Luxury in the Details
Ferragamo Eyewear’s Spring/Summer 2026 collection explores a refined vision of high-end eyewear, blending architectural elegance, expert craftsmanship, and iconic design. Each model captures the balance of form, material, and heritage, navigating a delicate line between innovation and tradition. How does the SS26 collection renew Ferragamo’s stylistic language? SS26 asserts a sense of continuity and elevation. […]
Oakley Snow DNA: 50 Years of Innovation in Vision, Speed, and Culture
Since 1975, Oakley has shaped high-performance gear at the crossroads of optics, culture, and technology. Built on field-tested research led by athletes, the brand’s snow innovation reflects a clear vision: continuously reimagining how we see and perform in the mountains. How did Oakley build its snow DNA? From the beginning, Oakley relied on BMX riders […]
Rudy Project No Code Slim: the hybrid frame designed for narrow faces
Rudy Project introduces No Code Slim, a compact evolution of its hybrid frame that blends city eyewear with sports performance. Designed for narrow faces, this new version preserves the key features of the No Code line: fast transformation, lasting comfort, and technical design. How does No Code Slim extend the No Code philosophy? The No […]
Chloé SS26 Sunglasses: the delicate shade of organic luxury
For Spring Summer 2026, Chloé introduces a series of sunglasses shaped by soft volumes and retro-futurist silhouettes. With oval frames, pastel transparencies and sculptural contours, this SS26 collection expresses a sensual, contemporary vision of feminine elegance in sunlight. What aesthetic codes define this SS26 collection? The collection explores predominantly oval or subtly butterfly shapes, often […]
The First Progressive Lens Designed by Artificial Intelligence
The AI-designed progressive lens represents a major breakthrough in the history of optical design. For the first time, a progressive eyewear lens has not been created through traditional human-led optimization, but through an evolutionary process driven by artificial intelligence. This approach introduces a fundamental shift in paradigm: instead of refining existing models, the algorithm explores […]
Adrien Brody x Lacoste Eyewear: The Actor Becomes the Official Face of the Eyewear Line
Lacoste has officially appointed Adrien Brody as global ambassador for its eyewear line. This move marks a long-standing partnership that bridges French heritage and contemporary style. Why does Adrien Brody feel like a natural choice for Lacoste? The relationship between Adrien Brody and Lacoste began in 2012 with the brand’s “Unconventional Chic” campaign. Since then, […]
MIDO 2026 Eyewear Trends: Between Nature, Design and Sustainability
The MIDO 2026 eyewear trends confirm a deeper shift: eyewear is no longer a simple accessory but a field of emotional and cultural expression where design interacts with personality, memory and environment. In a fragmented global context, collections celebrate freedom, authenticity and simplicity while connecting heritage with contemporary languages. Design, architecture, art and nature converge […]