read on light customized: instantly personalized reading glasses

At MIDO 2026, Swiss brand read on presents an innovative concept: read on light customized, a ready-to-wear reading glasses solution customizable on the spot in-store thanks to a smart interchangeable lens system. A design innovation already awarded the 2026 German Design Award. What exactly is the “read on light customized” concept? It’s a pair of […]

Blackfin Vitra: luminous titanium debuts at MIDO 2026

Unveiled at MIDO 2026 in Milan, the Blackfin Vitra collection introduces a new transparent material, VitraCore™, combined with aerospace-grade titanium, pushing the boundaries of lightness and structural integrity in contemporary eyewear design. What makes the VitraCore™ material unique in this collection? VitraCore™ is a proprietary high-performance polymer developed by Blackfin. Unlike conventional transparent materials often […]

Oakley AURA: the inner light of extreme athletes

Released in the heart of winter season, Oakley’s AURA collection introduces a groundbreaking chromatic finish across goggles, eyewear, helmets, and accessories. Inspired by the raw energy of elite athletes, it fuses performance, design, and visibility for high-intensity conditions. What is the core visual concept behind the Oakley AURA collection? The collection is built around a […]

Carved Collection: PRESS Eyewear pays tribute to jazz in Japanese titanium

New York-based PRESS Eyewear unveils its Carved Collection at MIDO 2026: four sun and optical frames inspired by jazz and crafted in premium Japanese titanium. The series combines sculptural aesthetics, musical heritage, and meticulous craftsmanship. What does the Carved Collection introduce for PRESS Eyewear? This collection marks a new dimension in PRESS Eyewear’s exploration of […]

Linda Farrow Water’s Edge AW26: precision luxury along the Thames

Previewed ahead of MIDO, Linda Farrow’s Water’s Edge AW26 collection channels London’s layered contrasts through meticulously crafted frames. With refined techniques and riverine inspiration, the brand affirms a vision of introspective, assertive luxury. How does the Water’s Edge collection reinterpret London? Water’s Edge draws from the banks of the Thames to portray a city where […]

ProDesign FW25: Danish Excellence Lies in the Details

Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]

Maui Jim Pālulu and Pāluna: high-definition winter vision

Maui Jim introduces two winter-ready shield-style sunglasses, Pālulu and Pāluna, combining optical performance and sporty aesthetics. Designed for snowy landscapes and urban adventures alike, these models blend technical design, lightweight construction, and advanced lens technology. What do the Pālulu and Pāluna models offer for winter? Pālulu and Pāluna are semi-rimless sports masks developed by Maui […]

Paloceras MicroFactory: Eyewear in Two Weeks, from 3D Printing to Hand Finishing

Paloceras MicroFactory introduces a new production rhythm to the high-end eyewear industry. Based in Helsinki, the Finnish brand has created a compact manufacturing unit where digital design, advanced 3D printing, and hand finishing come together under one roof. The result is a radically shortened development cycle: what traditionally takes up to twelve months can now […]

Calvin Klein Jeans Eyewear FW25: acetate transparency and colored enamel

For Fall 2025, Calvin Klein Jeans Eyewear unveils four new optical and sunglass models marked by bold silhouettes, refined transparency, and touches of colored metallic enamel. From contemporary shades to eco-conscious materials, each piece reflects Calvin Klein’s signature minimalist elegance. What are the key aesthetic choices of the FW25 collection? This season highlights familiar shapes […]

Graham Cutler: AW25 Collection in Detail

The Graham Cutler AW25 collection revives a set of archived prototypes originally created for narrower facial structures. Each model is reduced, rebalanced, and rebuilt in dense acetate shaped through deep milling. The visual language remains constant: clear geometry, firm volumes, Italian manufacturing, no external branding. The line is structured around five optical families and three […]