Rudy Project No Code Slim: the hybrid frame designed for narrow faces

Rudy Project introduces No Code Slim, a compact evolution of its hybrid frame that blends city eyewear with sports performance. Designed for narrow faces, this new version preserves the key features of the No Code line: fast transformation, lasting comfort, and technical design. How does No Code Slim extend the No Code philosophy? The No […]

Chloé SS26 Sunglasses: the delicate shade of organic luxury

For Spring Summer 2026, Chloé introduces a series of sunglasses shaped by soft volumes and retro-futurist silhouettes. With oval frames, pastel transparencies and sculptural contours, this SS26 collection expresses a sensual, contemporary vision of feminine elegance in sunlight. What aesthetic codes define this SS26 collection? The collection explores predominantly oval or subtly butterfly shapes, often […]

The First Progressive Lens Designed by Artificial Intelligence

The AI-designed progressive lens represents a major breakthrough in the history of optical design. For the first time, a progressive eyewear lens has not been created through traditional human-led optimization, but through an evolutionary process driven by artificial intelligence. This approach introduces a fundamental shift in paradigm: instead of refining existing models, the algorithm explores […]

Adrien Brody x Lacoste Eyewear: The Actor Becomes the Official Face of the Eyewear Line

Lacoste has officially appointed Adrien Brody as global ambassador for its eyewear line. This move marks a long-standing partnership that bridges French heritage and contemporary style. Why does Adrien Brody feel like a natural choice for Lacoste? The relationship between Adrien Brody and Lacoste began in 2012 with the brand’s “Unconventional Chic” campaign. Since then, […]

MIDO 2026 Eyewear Trends: Between Nature, Design and Sustainability

The MIDO 2026 eyewear trends confirm a deeper shift: eyewear is no longer a simple accessory but a field of emotional and cultural expression where design interacts with personality, memory and environment. In a fragmented global context, collections celebrate freedom, authenticity and simplicity while connecting heritage with contemporary languages. Design, architecture, art and nature converge […]

read on light customized: instantly personalized reading glasses

At MIDO 2026, Swiss brand read on presents an innovative concept: read on light customized, a ready-to-wear reading glasses solution customizable on the spot in-store thanks to a smart interchangeable lens system. A design innovation already awarded the 2026 German Design Award. What exactly is the “read on light customized” concept? It’s a pair of […]

Blackfin Vitra: luminous titanium debuts at MIDO 2026

Unveiled at MIDO 2026 in Milan, the Blackfin Vitra collection introduces a new transparent material, VitraCore™, combined with aerospace-grade titanium, pushing the boundaries of lightness and structural integrity in contemporary eyewear design. What makes the VitraCore™ material unique in this collection? VitraCore™ is a proprietary high-performance polymer developed by Blackfin. Unlike conventional transparent materials often […]

Oakley AURA: the inner light of extreme athletes

Released in the heart of winter season, Oakley’s AURA collection introduces a groundbreaking chromatic finish across goggles, eyewear, helmets, and accessories. Inspired by the raw energy of elite athletes, it fuses performance, design, and visibility for high-intensity conditions. What is the core visual concept behind the Oakley AURA collection? The collection is built around a […]

Carved Collection: PRESS Eyewear pays tribute to jazz in Japanese titanium

New York-based PRESS Eyewear unveils its Carved Collection at MIDO 2026: four sun and optical frames inspired by jazz and crafted in premium Japanese titanium. The series combines sculptural aesthetics, musical heritage, and meticulous craftsmanship. What does the Carved Collection introduce for PRESS Eyewear? This collection marks a new dimension in PRESS Eyewear’s exploration of […]

Linda Farrow Water’s Edge AW26: precision luxury along the Thames

Previewed ahead of MIDO, Linda Farrow’s Water’s Edge AW26 collection channels London’s layered contrasts through meticulously crafted frames. With refined techniques and riverine inspiration, the brand affirms a vision of introspective, assertive luxury. How does the Water’s Edge collection reinterpret London? Water’s Edge draws from the banks of the Thames to portray a city where […]