Lacoste has officially appointed Adrien Brody as global ambassador for its eyewear line. This move marks a long-standing partnership that bridges French heritage and contemporary style.
Why does Adrien Brody feel like a natural choice for Lacoste?
The relationship between Adrien Brody and Lacoste began in 2012 with the brand’s “Unconventional Chic” campaign. Since then, the actor has maintained strong ties with the label, regularly appearing at fashion shows and brand events. This new role builds on shared values of authenticity, creativity, and understated elegance.
How does this collaboration reflect the evolution of Lacoste Eyewear?
By naming Brody as its eyewear ambassador, Lacoste signals a clear direction: blending its heritage with modern sophistication. The featured sunglasses, worn by Brody, showcase geometric lines, bio-injected lightweight frames, and acetate temples with engraved metal cores — all reflecting a high level of craftsmanship.
What defines Adrien Brody’s artistic trajectory?
Adrien Brody first made history in 2002 as the youngest-ever Best Actor Oscar winner for The Pianist. In 2024, he received a second Oscar for The Brutalist, portraying architect and Holocaust survivor László Tóth. His career spans collaborations with acclaimed directors like Wes Anderson and Spike Lee, as well as projects through his production company, Fable House. He’s also a painter and music producer.
What are the key design features of the Lacoste sunglasses worn by Brody?
The design balances technical excellence and comfort: bio-injected fronts ensure lightness, while the acetate temples are reinforced with a finely engraved metal core. Premium seven-barrel hinges enhance durability and precision. The metal crocodile logo adds a timeless signature detail.
What values does this collaboration highlight?
This campaign highlights craftsmanship, creative consistency, and a refined aesthetic. It represents more than branding — it’s a statement about long-term vision, shared ethos, and quality as a core identity.
Adrien Brody x Lacoste Eyewear : Why spotlight this collaboration right now?
Because it marks a bold step forward for Lacoste Eyewear — aligning timeless style with a world-class cultural figure and signaling the brand’s commitment to premium, design-driven accessories.
