At MIDO 2026, Swiss brand read on presents an innovative concept: read on light customized, a ready-to-wear reading glasses solution customizable on the spot in-store thanks to a smart interchangeable lens system. A design innovation already awarded the 2026 German Design Award.
What exactly is the “read on light customized” concept?
It’s a pair of ultra-lightweight reading glasses paired with a clever counter display box containing 28 pre-cut lenses across seven diopter strengths (+1.0 to +2.5). Opticians can assemble a customized pair on-site, in real time, without the need to order or wait.
Why is this system seen as a gamechanger for opticians?
Because it combines practicality, speed, and affordability. It enables professionals to offer a made-to-measure solution in the entry-level segment without compromising on design or quality. It fills a clear market gap with immediate, tailored eyewear.
What design strengths earned it international recognition?
The read on light customized concept won the 2026 German Design Award in the Lifestyle & Fashion category, and a 2024 Good Design® Award. These accolades highlight its blend of Swiss minimalism, user-centric functionality, and everyday innovation.
Who are the founders behind the read on brand?
Swiss duo Sandra Kaufmann and Monika Fink, who also co-founded the independent eyewear label Sol Sol Ito in 2012. With read on, they explore new creative ground in reading glasses, focusing on ultra-slim profiles, convenience, and playful ingenuity.
How are opticians responding to this innovation?
Many professionals praise the simplicity and impact of the system. In Switzerland, Daniel Meier (Meier + Gaggioni) describes it as “impressive,” enabling him to offer customers a smart, fast, and personalized solution at a highly accessible price point.
read on light customized : Why spotlight this innovation now?
Because read on is redefining the standard for ready-made reading glasses by introducing immediate in-store customization. Its launch at MIDO 2026 positions it as a standout moment in contemporary optical design.
Some brands make products. Others redefine categories. As read on marks its sixth anniversary, the Zurich-based label takes its boldest step yet: the company that first put reading glasses inside an iPhone case is now repositioning itself as a fully-fledged optical platform. This isn’t a marketing rebrand. It reflects a consistent trajectory built around three […]
Unveiled at SILMO Paris, the read on light customized model has won the German Design Award 2026 in the Lifestyle & Fashion category. This Swiss concept of customizable reading glasses, ready in under two minutes, marks a breakthrough in the ready-to-wear optics segment. What exactly is read on light customized? It’s the first-ever ready-made reading […]
Read On eyewear, the Swiss brand pushing the boundaries of innovation in reading glasses, is transforming the market with its bold and functional approach. Founded by visionary creators Sandra Kaufmann and Monika Fink, the brand offers glasses that stand out for their ultra-thin, flexible design and unmatched portability. The 2024 Read On Light collection, unveiled […]
