Persol takes a new step in its sustainability journey with Care Week, an initiative centered on in-store repair and maintenance advice. Held in Milan, this program highlights the brand’s commitment to circularity through EssilorLuxottica’s Eyes on Circularity framework.
From November 3 to 9 at the Persol Brera store in Milan, customers could meet an in-house artisan to restore their favorite frames. Services included polishing, adjustments, frame tuning, and replacing screws or nose pads—bringing a tangible and personal dimension to eyewear maintenance.
With roots in Italian craftsmanship and timeless design, Persol reinforces its heritage by embracing product longevity. By reintroducing repair as part of its client experience, the brand connects its legacy to a more durable, long-term relationship with its objects.
In addition to in-store services, Persol shares “Care Tips” on its official website, offering simple yet essential guidance on cleaning, protecting, and properly handling frames—empowering consumers to extend the life of their eyewear independently.
Care Week is part of Eyes on Circularity, a pillar of EssilorLuxottica’s Eyes on the Planet sustainability program. Other group brands like Ray-Ban are also rolling out in-store refurbishment services in key markets, signaling a group-wide shift toward circular product lifecycles.
EssilorLuxottica’s strategy relies on strong collaboration between its operations and commercial teams. This alignment turns retail stores into circularity hubs—where every product interaction is an opportunity to extend its lifecycle. Persol’s execution exemplifies how internal synergy translates into hands-on, customer-facing sustainability.
Because it marks a scale shift—from stated values to actionable in-store services, Persol’s Care Week shows that circularity and customer experience can reinforce each other within the optical industry.
Further reading :
Online as in a shop window, the image comes before the words: it is what the customer studies, what reassures them or cheapens a frame chosen with care. Yet eyewear is one of the hardest objects to photograph — lens and material bounce light in different ways. This is the practical guide to eyewear photography […]
On June 23, 2026, Meta and EssilorLuxottica unveiled Meta Glasses, a new line of smart eyewear. After Ray-Ban Meta and Oakley Meta, it is the first time the wearable carries Meta’s own name — a sign that connected eyewear is establishing itself as a standalone optical category rather than a piece of technology grafted onto […]
Linda Farrow doesn’t do nostalgia. With the Iconic Collection, the British house revisits its founding vocabulary — the forms that defined it in 1970 — and reengineers them for a generation that never saw the originals. This is not a reissue. It is a restatement. A Return to Origins That Refuses to Romanticise Founded in […]
There is something almost paradoxical about EssilorLuxottica’s stock market trajectory in 2026. The group continues to post sales figures most companies would envy — +11.7% at constant exchange rates in Q3 2025, +11.2% for the full year, and +10.8% again in Q1 2026. Yet over six months, its share price has erased more than 40% […]
What Paloceras built with the Pebble series, then translated into prescription eyewear with Nouvelle Fiction optical, now reaches its third chapter: a sunglasses collection that preserves the house’s sculptural grammar while turning it toward the light. Nouvelle Fiction Sun is not a spin-off. It is a continuation — on its own terms. From Optical to […]
Thirty years after their debut, Oakley Jackets are no longer just evolving. They are redefining what sports eyewear can be — and what it represents. In 1994, Oakley introduced a frame that didn’t exist before. Wraparound, bold, engineered not to please but to perform. In 2026, that same mindset expands into a broader vision: a […]