Kering x Google: the luxury answer to Ray-Ban x Meta
What if smart glasses became a fashion statement? That’s the bold — and ultra-stylish — bet Kering Eyewear is making by teaming up with Google. Together, they’re shaping a future where luxury and AI meet… with flair. A chic response to Meta While Ray-Ban and Meta are leading with camera-ready frames, Kering and Google are […]
Balenciaga, Alaïa, Saint Laurent: Sunglasses That Stole Cannes 2025
This year, sunglasses might just be the true stars of the Cannes red carpet. In 2025, luxury eyewear took center stage alongside couture. Balenciaga dominates the gaze Alexa Chung, Irina Shayk, Charlotte Le Bon, Isabelle Huppert, and Rosie Huntington-Whiteley all embraced bold, oversized Balenciaga frames—futuristic, sharp, and totally viral. Alaïa’s architectural edge Izabel Goulart made […]
Geometric Sunglasses, Bold Attitude: Andy Wolf Dares with Honeysuckle
A squared frame. A bold design. And a look that leaves no one indifferent. With Honeysuckle, Andy Wolf delivers an audacious pair of sunglasses, perfectly in tune with the times. A Striking Square Look Forget round shapes: Honeysuckle opts for a strict and assertive rectangle. Its angular silhouette structures the face and makes a real […]
Oversized Shades: Alaïa Shapes a Radical New Vision
An iconic model. Blazing sun. And a pair of shades rewriting the rules. Alaïa unveils its Winter Spring 2025 sunglasses in a Miami-shot campaign starring Daria Werbowy. The result? Fierce, bold, unforgettable. Sculptural impact Photographed by Tyrone Lebon, Daria channels raw elegance. The oversized acetate mask she wears makes a statement right away: bold contours, […]
Oakley unveils future-ready eyewear for 2075
What if fashion could time travel? Oakley pushes the limits once again with its capsule collection “Artifacts From The Future” — eyewear designed for 2075, but ready for 2025. Sci-fi vibes with real-world impact With sleek, experimental silhouettes and tech-forward materials, Oakley’s new line looks straight out of a futuristic film. But these aren’t just […]
Maui Jim reinvents clarity with Ho’okipa Ultra
What if seeing the real world became a luxury? With Ho’okipa Ultra, Maui Jim pushes sunglasses to a whole new level: not just eyewear, but a full-on visual experience. An icon, upgraded Originally launched in 2002, the Ho’okipa frame returns in 2025—totally reimagined. ULTRA stands for ultra-light, ultra-tough, and ultra-clear performance for modern outdoor living. […]
From Eleven to style icon: Millie Bobby Brown launches her sunglasses
From Stranger Things to the fashion world, Millie Bobby Brown keeps leveling up. Her new Florence by Mills sunglasses collection just dropped — and it’s everything Gen Z wants right now. A collab made for young trendsetters (and the planet) Launched with eyewear expert Mondottica and featured in Avolta’s UK airport stores, this collection is […]
Rocky Unveils the Most Expensive Ray-Bans Ever Made
What if sunglasses were more precious than jewelry? A$AP Rocky proved it at the 2025 Met Gala with a jaw-dropping Ray-Ban creation: Wayfarer Puffers in 18k white gold, fully encrusted with 60 carats of diamonds. A masterpiece that redefines luxury eyewear. A cult model turned fine jewelry The Wayfarer Puffer isn’t just a pair of […]
Rihanna and A$AP Rocky Own the Spotlight at Met Gala 2025
They didn’t need to try too hard. Rihanna and A$AP Rocky once again stole the show at the 2025 Met Gala. Chic, magnetic, and in total sync with the theme, they proved once more why they’re the ultimate fashion duo. A couple with undeniable style Rihanna stunned in a sculptural, romantic look. A$AP Rocky brought […]
Oakley x Giro: Where High-Performance Meets Bold Style
Hot pink, aerodynamic curves, and cutting-edge tech. For the 2025 Giro d’Italia, Oakley drops the Sphaera™ Slash, a cycling eyewear masterpiece that blends performance with punchy style. A bold nod to the pink jersey Its neon-pink frame pays homage to the iconic leader’s jersey. But this isn’t just a tribute—it’s a fashion statement on wheels. […]