Eyewear as a playful strategy
With WOOW Let’s Play, eyewear becomes a strategic statement. The collection draws directly from the world of play — from the elegance of chess moves to the thrill of leveling up in a game. Each model is built to express personality, offering wearers a chance to stand out and reframe how they see themselves. Instead of treating glasses as necessity, WOOW elevates them into fashion tools, crafted with humor, edge, and sophistication.
Key models of the WOOW Let’s Play collection
FAIR PLAY: subtle transparency
FAIR PLAY is all about light and layers. Its acetate design features translucent overlays with fin-like engravings, creating a shimmering, refined look. Perfect for wearers who want elegance in details without being overstated.
CHECK MATE: the strategist’s frame
CHECK MATE channels the spirit of chess. With a bold 3D sculptural silhouette highlighted by touches of color, this frame makes a strong impression. It embodies strategy, precision, and an undeniable sense of style.
HEART QUEEN: feminine power
The HEART QUEEN model stands tall as a graphic shield. Its two-tone design, sharp lines, and assertive presence are crafted for women who embrace both elegance and strength. More than eyewear, it’s a crown of confidence.
LEVEL UP: graphic elevation
LEVEL UP lives up to its name. With tri-colored metallic finishes and step-like patterns, this frame symbolizes growth and progression. A favorite for those who want a design-driven accessory that elevates every outfit.
SUPER SPIN: vibrant energy
SUPER SPIN features a hexagonal pantos shape with an asymmetrical rotating detail that draws the eye. It’s dynamic, playful, and full of movement — a perfect match for those who like their eyewear to make a statement.
SUPER TACTIC: the visual puzzle
SUPER TACTIC is the trickster of the collection. Mixing square and round shapes with bold two-tone contrasts, it creates a visual enigma that is both intriguing and stylish. Available in duo options, it’s a frame designed for bold personalities.
The vision of Design Eyewear Group
Behind the WOOW brand stands Design Eyewear Group, an international leader in premium eyewear. With over 50 years of expertise, the group curates a portfolio of brands ranging from playful French designs to sleek Scandinavian minimalism and modern London style. Its mission is simple: combine creativity, comfort, and craftsmanship to deliver eyewear that inspires. WOOW is the brand where cheekiness meets elegance — and the Let’s Play collection is its most daring move yet.
When fashion meets function
The WOOW Let’s Play collection highlights a key trend: eyewear is no longer just about vision correction. It’s a centerpiece of modern fashion, a way to signal creativity and individuality. By integrating game-inspired concepts into its design, WOOW encourages wearers to embrace risk, have fun with their accessories, and treat every pair of glasses as a statement piece.
With WOOW Let’s Play, Design Eyewear Group proves that glasses can be more than practical — they can be playful, stylish, and empowering. From the delicate layering of FAIR PLAY to the strong graphic shield of HEART QUEEN, and the clever puzzle of SUPER TACTIC, each model challenges traditional eyewear design. This collection isn’t just about seeing clearly; it’s about being seen differently. For those ready to move past convention and embrace eyewear as a bold expression, WOOW Let’s Play is the ultimate game-changer.
