WOOW Let’s Play is the new eyewear collection by Design Eyewear Group, created for those who love to push boundaries and play with style. More than a functional accessory, these frames are designed as a playground of creativity — blending transparency, color, and bold shapes to reinvent the way we wear glasses. Inspired by the universe of games and strategy, every model brings its own story: a mix of confidence, fun, and fashion-forward design. With WOOW Let’s Play, putting on glasses is no longer routine — it’s a stylish move that makes every look a winning one.
With WOOW Let’s Play, eyewear becomes a strategic statement. The collection draws directly from the world of play — from the elegance of chess moves to the thrill of leveling up in a game. Each model is built to express personality, offering wearers a chance to stand out and reframe how they see themselves. Instead of treating glasses as necessity, WOOW elevates them into fashion tools, crafted with humor, edge, and sophistication.
FAIR PLAY is all about light and layers. Its acetate design features translucent overlays with fin-like engravings, creating a shimmering, refined look. Perfect for wearers who want elegance in details without being overstated.
CHECK MATE channels the spirit of chess. With a bold 3D sculptural silhouette highlighted by touches of color, this frame makes a strong impression. It embodies strategy, precision, and an undeniable sense of style.
The HEART QUEEN model stands tall as a graphic shield. Its two-tone design, sharp lines, and assertive presence are crafted for women who embrace both elegance and strength. More than eyewear, it’s a crown of confidence.
LEVEL UP lives up to its name. With tri-colored metallic finishes and step-like patterns, this frame symbolizes growth and progression. A favorite for those who want a design-driven accessory that elevates every outfit.
SUPER SPIN features a hexagonal pantos shape with an asymmetrical rotating detail that draws the eye. It’s dynamic, playful, and full of movement — a perfect match for those who like their eyewear to make a statement.
SUPER TACTIC is the trickster of the collection. Mixing square and round shapes with bold two-tone contrasts, it creates a visual enigma that is both intriguing and stylish. Available in duo options, it’s a frame designed for bold personalities.
Behind the WOOW brand stands Design Eyewear Group, an international leader in premium eyewear. With over 50 years of expertise, the group curates a portfolio of brands ranging from playful French designs to sleek Scandinavian minimalism and modern London style. Its mission is simple: combine creativity, comfort, and craftsmanship to deliver eyewear that inspires. WOOW is the brand where cheekiness meets elegance — and the Let’s Play collection is its most daring move yet.
The WOOW Let’s Play collection highlights a key trend: eyewear is no longer just about vision correction. It’s a centerpiece of modern fashion, a way to signal creativity and individuality. By integrating game-inspired concepts into its design, WOOW encourages wearers to embrace risk, have fun with their accessories, and treat every pair of glasses as a statement piece.
Further reading :
WOOW Let’s Play is the new eyewear collection by Design Eyewear Group, created for those who love to push boundaries and play with style. More than a functional accessory, these frames are designed as a playground of creativity — blending transparency, color, and bold shapes to reinvent the way we wear glasses. Inspired by the […]
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With WOOW Let’s Play, Design Eyewear Group proves that glasses can be more than practical — they can be playful, stylish, and empowering. From the delicate layering of FAIR PLAY to the strong graphic shield of HEART QUEEN, and the clever puzzle of SUPER TACTIC, each model challenges traditional eyewear design. This collection isn’t just about seeing clearly; it’s about being seen differently. For those ready to move past convention and embrace eyewear as a bold expression, WOOW Let’s Play is the ultimate game-changer.
What is the WOOW Let’s Play collection?
WOOW Let’s Play is the latest eyewear collection by Design Eyewear Group. It draws on the world of games and strategy to deliver playful, graphic, and colorful frames.
Which models are included?
The collection features six models: FAIR PLAY, CHECK MATE, HEART QUEEN, LEVEL UP, SUPER SPIN, and SUPER TACTIC.
Are there both optical and sunglasses?
Yes — the collection includes optical frames and sunglasses designed around the same playful design language.
What are the key design signatures?
Expect translucent layers and fine engravings on FAIR PLAY, a bold 3D silhouette with color accents on CHECK MATE, a strong two-tone graphic look on HEART QUEEN, tri-colored metal and step motifs on LEVEL UP, a hexagonal pantos with an asymmetrical rotating detail on SUPER SPIN, and square-meets-round contrasts on SUPER TACTIC.
Who is behind WOOW Let’s Play?
The collection is created by Design Eyewear Group, the company behind the WOOW brand.
When was WOOW Let’s Play announced?
The collection was announced on August 26, 2025.
Where can I find it?
Through Design Eyewear Group’s partner opticians and authorized retailers (availability may vary by market).
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