trail running: Rudy Project x UTMB reshape outdoor vision
Rudy Project x UTMB : A game‑changing partnership for ultra runners. Rudy Project and UTMB World Series have joined forces to launch a new trail
The Rudy Project cycling glasses were born from a bold bet in 1986. That night, founder Rudy Barbazza challenged Italian cyclist Moreno Argentin: “Wear my glasses tomorrow, win the race, and I’ll sponsor you.” The next day, Argentin became world champion. And the world discovered a new icon in sports eyewear.
The model was called Super Performance. Its curved lens, wraparound shape, and technical design made it a revolution in the cycling world. At the time, nothing looked like it. These glasses were made for pro riders’ demands: sharp vision, perfect fit, bold aesthetics.
They didn’t just win a race—they changed the look of the sport.
To celebrate its 40th anniversary, Rudy Project honors this historic moment with a collector’s release: Performance 40 cycling glasses. Only 100 units are available, combining vintage flair and high-tech engineering.
Frame made from 3D-printed titanium, hollow for ultra-light weight (just 36 g)
Toric lens shape, echoing the original design
Laser-engraved serial number and Rudy Barbazza’s signature
Retail price: €950, available via Rudy Project official channels
This rare edition is aimed at cycling lovers, design enthusiasts, and those who appreciate products with a story.
Since 1985, Rudy Project has led innovation in sports eyewear. Designed in Treviso, Italy, the brand uses cutting-edge materials like photochromic lenses, ImpactX®, and lightweight Grilamid®, always shaped by feedback from elite athletes.
The Rydon model became a global bestseller. And today, from triathlon to cross-country skiing, top athletes wear Rudy Project cycling glasses to train and win.
Innovation doesn’t stop at design. Rudy Project’s RideToZero program drives eco-friendly choices—from biosourced materials to reduced emissions. In 2026, the brand will launch its first recyclable cycling helmet.
Even when it comes to sustainability, Rudy Project cycling glasses continue to push the limits of performance, comfort, and responsible design.
Rudy Project cycling glasses started with a bet. Forty years later, they’ve become a symbol of style, innovation, and victory. With the Performance 40, Rudy Project proves it knows how to honor its roots—while shaping the future of sport eyewear.
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Rudy Project x UTMB : A game‑changing partnership for ultra runners. Rudy Project and UTMB World Series have joined forces to launch a new trail
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