Winona Ryder, a true icon of the 1990s, stars as the face of Jimmy Choo’s fall-winter campaign. Under the artistic direction of Ezra Petronio, the campaign captures the minimalist and refined essence of that era. Inspired by art galleries, it features a clean aesthetic that highlights the timeless elegance of the actress and the brand’s signature designs. This collaboration masterfully blends nostalgia with modernity, resonating with the spirit of the 90s in a contemporary setting.
"Winona Ryder is a source of inspiration for this campaign. She embodies the elegance and style of the 90s while remaining incredibly contemporary. This project was a unique opportunity to celebrate our heritage by reimagining it for today."
During the 90s, Winona Ryder established herself as a leading figure in cinema through unforgettable performances. Some of her most iconic roles include:
More recently, Winona has captivated a new generation with her role in the cult series Stranger Things. Her nuanced portrayal of Joyce Byers has earned her critical acclaim for its emotional depth and authenticity, reaffirming her status as a timeless actress.
"Working with Jimmy Choo allowed me to relive an era I cherish while exploring modern and bold designs. This collaboration was a true creative synergy."
The eyewear showcased in this campaign pays homage to 90s fashion while embracing a modern twist. Standout pieces include:
These designs exemplify Jimmy Choo’s artisanal craftsmanship, combining quality with contemporary aesthetics.
The 1990s continue to be a major source of inspiration in today’s fashion world. The minimalist style, clean lines, and distinctive details characteristic of that decade resonate deeply with modern trends. This campaign beautifully illustrates how to revisit that era with a touch of modernity, making these designs appealing to today’s audience.
The collaboration between Winona Ryder and Jimmy Choo is more than just an ad campaign. It celebrates a legendary decade while highlighting an actress whose talent and style transcend time.
Sandra Choi sums up the campaign’s essence:
“This collection is a love letter to the 90s, but also a statement on how those codes can be reinterpreted for today’s audience.”
This collection, a true tribute to the 90s, stands as an elegant convergence of nostalgia and modernity. Discover these iconic pieces that reimagine the past to captivate today’s fashion enthusiasts.
What inspired Jimmy Choo’s campaign featuring Winona Ryder?
The campaign draws from the minimalist, gallery-influenced aesthetic of the 1990s, reinterpreted with a contemporary perspective to highlight Winona Ryder’s timeless presence.
Why was Winona Ryder chosen as the face of the campaign?
She embodies the cultural impact and visual codes of the 1990s while remaining relevant today. Her image naturally aligns with the campaign’s blend of nostalgia and modern refinement.
Which eyewear models stand out in this collection?
Key pieces include the crystal-embellished cat-eye model JC5022B and the JC5033B, which features 39 crystals. Both frames showcase Jimmy Choo’s craftsmanship and contemporary design language.
What is Sandra Choi’s role in the campaign?
As Jimmy Choo’s Creative Director, Sandra Choi defines the artistic direction of the project. She describes the campaign as a modern reinterpretation of the brand’s 1990s heritage.
How does this campaign connect to current fashion trends?
The influence of 1990s minimalism remains strong in today’s fashion landscape. The campaign revisits those design codes—clean lines, sculptural silhouettes, distinctive details—adapting them for a contemporary audience.
How does the campaign relate to Winona Ryder’s career?
It reflects her status as a defining actress of the 1990s, known for roles in Edward Scissorhands, Dracula, and Little Women. Her recent work in Stranger Things reinforces her intergenerational relevance.
For Fall 2025, Calvin Klein Jeans Eyewear unveils four new optical and sunglass models marked by bold silhouettes, refined transparency, and touches of colored metallic enamel. From contemporary shades to eco-conscious materials, each piece reflects Calvin Klein’s signature minimalist elegance. What are the key aesthetic choices of the FW25 collection? This season highlights familiar shapes […]
The Graham Cutler AW25 collection revives a set of archived prototypes originally created for narrower facial structures. Each model is reduced, rebalanced, and rebuilt in dense acetate shaped through deep milling. The visual language remains constant: clear geometry, firm volumes, Italian manufacturing, no external branding. The line is structured around five optical families and three […]
The Top eyewear trends for Fall-Winter 2025 reflect a market that has become both design-driven and tech-aware.According to Euromonitor (Sept–Oct 2025), the global eyewear industry exceeds USD 160 billion this year, growing by +4.8% in value. The market is polarizing: while value-seeking consumers prioritize affordability and practicality, premium segments are investing in quality, sustainability, and […]
For its AH25 collection, the Oakley Factory Team introduces two new frames—Plantaris and Straight Jacket 99—that merge futuristic silhouettes with high-performance materials. Drawing from nature and archival design, these glasses continue Oakley’s exploration of augmented vision through experimental aesthetics. How does the Plantaris frame redefine optical design? The Plantaris frame channels an organic visual language, […]
Unveiled at SILMO Paris, the read on light customized model has won the German Design Award 2026 in the Lifestyle & Fashion category. This Swiss concept of customizable reading glasses, ready in under two minutes, marks a breakthrough in the ready-to-wear optics segment. What exactly is read on light customized? It’s the first-ever ready-made reading […]
The Cartier Eyewear Fall-Winter 2025 collection embodies the Maison’s jeweler spirit and its constant pursuit of excellence. Designed as an extension of Cartier’s style, it explores contrasts between light and depth, structure and movement.This season, the iconic lines — Clash, Santos, Première, Panthère, C de Cartier, and Décor C Allongé — are reinterpreted with precious […]
VANNI Goggles represents the fusion of Italian eyewear craftsmanship and the creative energy of contemporary art. Each year, the Turin-based brand VANNI celebrates this connection by partnering with an emerging artist selected at the Artissima fair. For 2025, the dialogue between art and design takes form through an exclusive capsule collection by artist Nicola Bizzarri, […]
Parisian luxury eyewear by IRON Paris embodies the perfect harmony between design and innovation. Born in the heart of the French capital, the brand has turned eyewear into a form of contemporary art. Every frame, engineered like a miniature piece of architecture, reflects the avant-garde spirit of the City of Light — elegance, precision, and […]
Ho’okipa Ultra G, Maui Jim’s latest innovation, redefines visual performance on the golf course. Designed specifically for golfers, these sunglasses combine the brand’s signature Photochromic PolarizedPlus2™ lens technology with a lightweight, sporty frame. Staying true to Maui Jim’s heritage, they deliver unmatched clarity, comfort, and protection—perfectly blending Hawaiian spirit with high-performance optics. Cutting-Edge Lens Technology […]
Receive exclusive updates on the latest in the world of eyewear, our favorite selections, and unique offers reserved just for our subscribers. Join the Parisée community and elevate your style today!
Photo : Lumiprod
