The MIDO 2026 eyewear trends confirm a deeper shift: eyewear is no longer a simple accessory but a field of emotional and cultural expression where design interacts with personality, memory and environment. In a fragmented global context, collections celebrate freedom, authenticity and simplicity while connecting heritage with contemporary languages. Design, architecture, art and nature converge […]
Winona Ryder: a top actress of the 1990s
An iconic filmography
During the 90s, Winona Ryder established herself as a leading figure in cinema through unforgettable performances. Some of her most iconic roles include:
- Edward Scissorhands (1990), where she starred alongside Johnny Depp.
- Dracula (1992), directed by Francis Ford Coppola.
- Little Women (1994), a heartfelt adaptation of the classic novel.
More recently, Winona has captivated a new generation with her role in the cult series Stranger Things. Her nuanced portrayal of Joyce Byers has earned her critical acclaim for its emotional depth and authenticity, reaffirming her status as a timeless actress.
"Working with Jimmy Choo allowed me to relive an era I cherish while exploring modern and bold designs. This collaboration was a true creative synergy."
A 90s-inspired campaign
The eyewear showcased in this campaign pays homage to 90s fashion while embracing a modern twist. Standout pieces include:
- JC5022B: A cat-eye frame adorned with crystals, epitomizing the elegance and glamour of the era.
- JC5033B: Another cat-eye model encrusted with 39 crystals, showcasing the sophisticated luxury of the 90s.
These designs exemplify Jimmy Choo’s artisanal craftsmanship, combining quality with contemporary aesthetics.
The legacy of the 90s in contemporary fashion
The 1990s continue to be a major source of inspiration in today’s fashion world. The minimalist style, clean lines, and distinctive details characteristic of that decade resonate deeply with modern trends. This campaign beautifully illustrates how to revisit that era with a touch of modernity, making these designs appealing to today’s audience.
The collaboration between Winona Ryder and Jimmy Choo is more than just an ad campaign. It celebrates a legendary decade while highlighting an actress whose talent and style transcend time.
Sandra Choi sums up the campaign’s essence:
“This collection is a love letter to the 90s, but also a statement on how those codes can be reinterpreted for today’s audience.”
This collection, a true tribute to the 90s, stands as an elegant convergence of nostalgia and modernity. Discover these iconic pieces that reimagine the past to captivate today’s fashion enthusiasts.
Selected filmography of Winona Ryder
1980s
- 1986: Lucas – Rina
- 1988: Beetlejuice – Lydia Deetz
- 1989: Heathers (Fatal Games) – Veronica Sawyer
- 1989: Great Balls of Fire! – Myra Gale Brown
1990s
- 1990: Edward Scissorhands – Kim Boggs
- 1992: Dracula – Mina Harker
- 1993: The Age of Innocence – May Welland Archer
- 1994: Little Women – Jo March
- 1994: Reality Bites – Lelaina Pierce
- 1997: Alien: Resurrection – Annalee Call
- 1999: Girl, Interrupted – Susanna Kaysen
2000s
- 2000: Autumn in New York – Charlotte Fielding
- 2002: Simone – Faith
- 2006: A Scanner Darkly – Donna Hawthorne
- 2007: Sex and Death 101 – Gillian
2010s
- 2010: Black Swan – Beth MacIntyre
- 2012: The Iceman – Deborah Kuklinski
- 2018: Destination Wedding – Lindsay
- 2019: Marriage Story – Minor role (uncredited cameo)
Television
- 2016–present: Stranger Things – Joyce Byers (Netflix)
FAQ
What inspired Jimmy Choo’s campaign featuring Winona Ryder?
The campaign draws from the minimalist, gallery-influenced aesthetic of the 1990s, reinterpreted with a contemporary perspective to highlight Winona Ryder’s timeless presence.
Why was Winona Ryder chosen as the face of the campaign?
She embodies the cultural impact and visual codes of the 1990s while remaining relevant today. Her image naturally aligns with the campaign’s blend of nostalgia and modern refinement.
Which eyewear models stand out in this collection?
Key pieces include the crystal-embellished cat-eye model JC5022B and the JC5033B, which features 39 crystals. Both frames showcase Jimmy Choo’s craftsmanship and contemporary design language.
What is Sandra Choi’s role in the campaign?
As Jimmy Choo’s Creative Director, Sandra Choi defines the artistic direction of the project. She describes the campaign as a modern reinterpretation of the brand’s 1990s heritage.
How does this campaign connect to current fashion trends?
The influence of 1990s minimalism remains strong in today’s fashion landscape. The campaign revisits those design codes—clean lines, sculptural silhouettes, distinctive details—adapting them for a contemporary audience.
How does the campaign relate to Winona Ryder’s career?
It reflects her status as a defining actress of the 1990s, known for roles in Edward Scissorhands, Dracula, and Little Women. Her recent work in Stranger Things reinforces her intergenerational relevance.
