The Rudy Project cycling glasses were born from a bold bet in 1986. That night, founder Rudy Barbazza challenged Italian cyclist Moreno Argentin: “Wear my glasses tomorrow, win the race, and I’ll sponsor you.” The next day, Argentin became world champion. And the world discovered a new icon in sports eyewear. Rudy Project cycling glasses: […]
Rudy Project: a Pioneer in Corrective Sports Eyewear
Since 1985, Rudy Project has been designing sunglasses, helmets, and corrective optical solutions that combine cutting-edge technology, Italian craftsmanship, and design excellence. The brand has collaborated with legendary champions like Francesco Moser, Miguel Indurain, and Bernard Hinault, as well as modern elite athletes such as Johannes Høsflot Klæbo and the World Tour Bahrain Victorious team.
Beyond performance, Rudy Project also champions sustainability with its RideToZero philosophy, using eco-friendly materials such as Rilsan Clear® and reducing its carbon footprint across the entire product lifecycle.
RP Optics Maximus: Prescription Without Inserts
The star of the 2025 RX launch is Maximus, a breakthrough lens technology redefining sports prescription glasses.
Correction is engraved directly inside the mirrored lens, without external inserts
The outer surface remains smooth and seamless for a sleek, stylish look
Maximum optical clarity without distortion, even in extreme conditions
Available in 10 colors, compatible with three flagship Rudy Project models: Turbolence, Astral Sphere, and Cutline
Maximus ensures robustness, comfort, and aesthetics, offering athletes a prescription lens that delivers top performance without sacrificing style.
No Code: Everyday Style Meets Sports Performance
No Code is a game-changer for athletes who want glasses that can move seamlessly from daily life to sports.
Super lightweight Rilsan Clear® frame, bio-based and sustainable
Clip-on prescription insert that becomes invisible behind the mirrored lens
Quick transformation into a high-performance sports shield
Six frame colors and five mirrored multilaser lens options
Ideal for running, cycling, hiking, and even daily commuting, No Code is Rudy Project’s most versatile RX solution yet.
Exception X: A Modern Twist on a Classic Icon
With Exception X, Rudy Project reinvents one of its legendary models for today’s athletes.
Clip system under the sun lens, offering four lens options: two photochromic, one mirrored, and one classic sun
Adjustable nosepiece and flexible Kynetium temples for lightweight durability
Elegant details such as laser-engraved logos on the arms
Supports high prescriptions, making it perfect for golfers and style-conscious athletes
Exception X is where tradition meets innovation, designed for those who want performance without giving up sophistication.
Nyad Readers: First Full-Rim Model in the Readers Range
The new Nyad Readers expands Rudy Project’s successful Reader collection.
First full-rim frame in the Readers line
Available in three correction powers: +1.5, +2.0, and +2.5
Offered in three lens options: Smoke Black, Multilaser Ice, and Multilaser Red
Side shields for extra protection, especially appreciated in fishing and outdoor sports
Nyad bridges the world of traditional optics and sports performance eyewear, appealing to athletes and casual users alike.
Seven RX Solutions for Every Athlete
With these additions, Rudy Project now offers one of the most complete corrective sports eyewear portfoliosworldwide:
RX Direct: prescription lenses integrated directly into the frame (including the new Maximus technology)
RX Inserts: internal clip with interchangeable lenses
RX Optical Dock: flexible solution for high prescriptions
RX Ophthalmic: casual designs for daily wear
RX Ophthalmic Performance: sporty look for athletes needing correction
RX Readers: built-in reading correction in sun lenses
RX Flip-Up: quick switch between prescription vision and sun protection
This versatility ensures that every athlete — from cyclists to skiers — finds a solution tailored to their sport and prescription needs.
With the introduction of Maximus, No Code, Exception X, and Nyad Readers, Rudy Project has once again proven its leadership in sports prescription glasses. These innovations don’t just correct vision – they enhance performance, elevate style, and bring unmatched versatility to athletes worldwide.
Thanks to a portfolio of seven RX solutions, Rudy Project empowers every athlete to see clearly, perform better, and enjoy their sport to the fullest. In 2025, the future of sports prescription eyewear is here, and it’s made in Italy.
