the incredible story of the glasses that changed cycling
The Rudy Project cycling glasses were born from a bold bet in 1986. That night, founder Rudy Barbazza challenged Italian cyclist Moreno Argentin: “Wear my
Rudy Project x UTMB : A game‑changing partnership for ultra runners. Rudy Project and UTMB World Series have joined forces to launch a new trail eyewear line—melding innovation, style, and sustainability. Outdoor optics are taking a bold leap forward, and trail runners everywhere stand to benefit.
With over 40 years of expertise in sports optics, Rudy Project now steps into the heart of trail running. Designed for ultra‑distance events and extreme terrains, this capsule collection supports both pros and weekend warriors, optimizing vision, comfort, and focus.
This three-year partnership is driven by mutual goals: performance and environmental responsibility. Rudy Project and UTMB World Series aim to champion sustainable innovation in trail optics. Their mantra? Innovation, durability, passion—values that resonate with runners from Chamonix to New Zealand.
Rudy Project isn’t just sponsoring UTMB—they’ll be on the ground at races like La Sportiva Lavaredo Ultra Trail (June 25–29). Expect hands-on eyewear testing, expert advice, and athlete meet-and-greets—delivering direct value to the trail community.
Launching in late August, the Rudy Project x UTMB collection includes five models such as Astral Sphere, Propulse, and Spinshield Pro. At the core: photochromic lenses engineered for enhanced contrast and terrain recognition in any weather. Sleek Italian design meets advanced tech—crafted in Italy to conquer the highest peaks.
A bolder, sharper, more stylish trail future awaits.
Further reading :
The Rudy Project cycling glasses were born from a bold bet in 1986. That night, founder Rudy Barbazza challenged Italian cyclist Moreno Argentin: “Wear my
Essential for athletes, Rudy Project sports glasses have been combining technology and performance for nearly 40 years. In 2025, the Italian brand is pushing the
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