Summer 2025 is looking bright at Gucci. The Italian house unveils a sun-soaked eyewear campaign where bold metal frames take center stage in a chic road trip vibe. Metal, style, and sun Shot by photographer Tyler Mitchell, the Spring-Summer 2025 Gucci Eyewear campaign is a celebration of freedom, friendship, and love. Each character expresses their […]
Light, bold, iconic. Gucci Lido sunglasses redefine summer style with a collection that channels effortless luxury and pure escapism. Blending retro vibes with modern edge, Gucci sets the tone for 2025 under the sun.
Italian summer in a frame
The Gucci Lido campaign feels like a sun-drenched postcard from the Riviera. Shot by Jim Goldberg and starring Daisy Edgar-Jones, the visuals radiate spontaneity, warmth, and freedom. It’s intimate, it’s luminous—it’s the summer we dream about.
Why Gucci Lido sunglasses will rule summer 2025
At the heart of the collection: translucent acetate frames in electric, joyful colors. The standout detail? The embossed GG monogram across the frames—subtle yet instantly recognizable. The result is a bold but wearable statement that feels high-fashion without shouting.
The return of the cat-eye
One highlight: the GG1834S model. A sleek, narrow cat-eye silhouette that’s both playful and architectural. Whether you’re styling a minimalist outfit or a full beachside look, it’s the kind of piece that elevates everything. Gucci nails the balance between vintage inspiration and new-gen cool.
Sunglasses that feel like a vacation
This isn’t just eyewear—it’s a mood. Gucci Lido captures the essence of escape, of slowing down and soaking in the sunshine with style. These are sunglasses that don’t follow trends—they create them. And they do it with that unmistakable Italian touch.
Signature shapes, statement colors, effortless elegance—Gucci Lido sunglasses are the style icon of summer 2025. Ready to turn heads wherever the sun hits.
Further reading :
Gucci 2025: The Must-Have Sunglasses of the Spring-Summer Season
Gucci 2025 unveils a Spring-Summer eyewear collection infused with light and style. Inspired by a sun-drenched road trip, the campaign celebrates freedom, elegance, and diversity through a series of radiant images. From glamorous sunglasses to reimagined retro opticals and eco-friendly ReAce frames, this season promises a true dose of Italian fashion flair. A Sun-Drenched Road […]
Gucci Tennis 2025: retro sunglasses with a sporty twist
For Spring/Summer 2025, Gucci Tennis returns with a new eyewear collection that serves major style. Inspired by the charm of vintage tennis clubs and the renewed “tenniscore” trend, the line blends throwback silhouettes with refined modern details. Think slim metal frames, iconic motifs, and a healthy dose of effortless cool. Sunglasses made for courtside elegance—and […]
Gucci Eyewear Fall/Winter 2025: Effortless Elegance
The Gucci Eyewear Fall/Winter 2025 collection redefines modern sophistication through the seamless blend of heritage and innovation. Staying true to the House’s codes, Gucci offers a line of optical and sunglasses that merge timeless Italian craftsmanship with contemporary design. From sleek cat-eye silhouettes to oversized butterfly frames, the collection expresses an effortless elegance where every […]
Gucci drops recycled sunglasses we’re obsessed with
A limited edition, bold looks, and eco-conscious materials — Gucci is making waves for Spring-Summer 2025. The Italian fashion house introduces ReAce, a series of upcycled sunglasses that are already stealing the spotlight. Recycled and seriously stylish Forget boring green. With ReAce, Gucci proves sustainability can be sexy. These sunglasses are made from 100% recycled […]
