Lacoste Icons: between sport, style, and transparent design

Lacoste Icons marks a new chapter in the brand’s eyewear story for Fall/Winter 2025.Inspired by the house’s iconic symbols — the crocodile, the tennis ball, and the racket — this collection redefines what sporty elegance means today.The campaign celebrates clarity, balance, and authenticity through bold silhouettes and transparent finishes that let the design speak for […]

Sports Prescription Glasses: Rudy Project Unveils 4 RX Innovations

Sports prescription glasses are no longer just an accessory – they have become a key performance tool for athletes who require vision correction. In 2025, Rudy Project, the Italian leader in sports eyewear, is taking a bold step forward with four RX innovations that strengthen what is already one of the most comprehensive corrective ranges […]

AI Glasses: The New Generation by Meta and EssilorLuxottica

AI glasses are emerging as the next frontier of wearable technology. At Meta Connect 2025, Meta and EssilorLuxottica unveiled a new lineup that blends style, comfort, and artificial intelligence. Following the success of Ray-Ban Meta and the recent Oakley Meta HSTN, the two companies are expanding their portfolio with models designed for athletes, everyday users, […]

Justin Jefferson Oakley De Soto: His First Signature Series

The Justin Jefferson Oakley De Soto marks a milestone in both sports and style. For the first time, the Minnesota Vikings All-Pro wide receiver launches his own Signature Series with Oakley. More than just eyewear, this release captures Jefferson’s energy, identity, and influence on and off the field. With meticulous design details and cutting-edge lens […]

Andy Wolf SALIX: the iconic and trendy oversize model

The Andy Wolf SALIX sunglasses embody the oversize spirit dominating today’s fashion scene. With their bold rectangular design and architectural structure, these frames stand out through both presence and play with light. Available in vibrant and translucent colors, they are more than just eyewear: SALIX is an iconic statement piece for those who want to […]

Oakley HyperGrip Technology: The New Era of Performance Eyewear

Oakley HyperGrip Technology marks a game-changing moment in performance eyewear. Engineered for unmatched retention, this innovation elevates comfort and stability for athletes across all levels. Introduced through the Stunt Collection 2025, Oakley combines breakthrough engineering, bold design, and insights from elite athletes such as Justin Jefferson and Diana Flores. More than a product launch, this […]

WOOW Let’s Play: the eyewear collection that breaks the rules

WOOW Let’s Play is the new eyewear collection by Design Eyewear Group, created for those who love to push boundaries and play with style. More than a functional accessory, these frames are designed as a playground of creativity — blending transparency, color, and bold shapes to reinvent the way we wear glasses. Inspired by the […]

GUNNAR Tioga: Blue Light Glasses with Mineral Glass Lenses

Endless hours in front of a screen have become the new normal. But with it come invisible side effects: eye strain, headaches, and disrupted sleep. To counter these issues, GUNNAR has launched the Tioga, a premium pair of glasses that blends mineral glass lenses with blue light protection technology. Inspired by the crystal-clear waters of […]

Borderlands 4 Gaming Glasses: The Ultimate Vault Hunter Accessory

Drop your controller, put on your glasses: the Borderlands 4 x GUNNAR Ripper has landed, ready to transform how you loot, aim, and survive in the chaotic world of Kairos. Designed for serious gamers, these Borderlands 4 gaming glasses combine iconic style, all-day comfort, and GUNNAR’s signature eye protection tech. Let’s dive into the must-have […]

Oakley Plantaris Ti: futuristic titanium meets nature

Oakley is rewriting the rules of eyewear with a creation that merges nature’s instinct with advanced design. Meet the Oakley Plantaris Ti: a limited-edition titanium frame that looks like it came from the future — and it kind of did. Oakley plantaris ti : a cult silhouette reborn Inspired by one of Oakley’s most iconic […]