Lacoste Icons marks a new chapter in the brand’s eyewear story for Fall/Winter 2025.
Inspired by the house’s iconic symbols — the crocodile, the tennis ball, and the racket — this collection redefines what sporty elegance means today.
The campaign celebrates clarity, balance, and authenticity through bold silhouettes and transparent finishes that let the design speak for itself.
Two key models headline the line: the L6071S unisex sunglasses and the L4003 optical frames for men.
Merging performance-inspired craftsmanship with urban sophistication, Lacoste Icons reflects a renewed sense of style — confident, pure, and effortlessly chic.
Since 1933, Lacoste has embodied the perfect blend of sport and style.
With Lacoste Icons, the brand reinterprets its tennis heritage through eyewear that captures the precision and spirit of the game.
Every detail — from the metallic petit piqué texture to the discreet crocodile emblem — recalls the codes of Lacoste’s fashion universe.
This Fall/Winter 2025 collection celebrates a dialogue between heritage and modernity: classic roots redesigned for today’s lifestyle.
The L6071S model stands out with its geometric unisex shape, sharp angles, and light construction.
Its translucent frames reveal subtle inner details, echoing the idea of transparency that runs through the entire campaign.
Available in smoke, blue, and gray tones, the sunglasses create a play of light and depth — both technical and expressive.
The temples feature metallic inserts with the signature petit piqué pattern, an homage to the iconic Lacoste polo texture.
This subtle detail bridges the world of sport and fashion, turning a practical accessory into a statement of identity.
The result is eyewear that feels as natural on the tennis court as it does in the heart of the city.
Designed for the modern man, the L4003 optical frame blends assertiveness with simplicity.
Its slightly angular silhouette gives it a distinctive look, while matte finishes ensure lightness and all-day comfort.
The wide temples proudly carry the Lacoste crocodile, understated yet instantly recognizable — a mark of confidence and class.
As with all Lacoste designs, technology enhances aesthetics.
The frame prioritizes durability and ergonomics, balancing clean lines with subtle sophistication.
It’s eyewear made for those who value precision, authenticity, and effortless elegance — the essence of Lacoste itself.
The Lacoste Icons FW25 campaign speaks to a generation that moves seamlessly between sportswear and citywear.
Shot in refined, minimalist settings, the visuals highlight contrast and clarity — motion versus stillness, power versus control.
The crocodile takes center stage not just as a logo, but as a symbol of resilience and legacy.
Through this campaign, Lacoste proves once again that true style lies in the balance between movement and mastery.
The central creative theme of the collection is transparency — both literal and metaphorical.
By exposing the structure of the frames, Lacoste celebrates authenticity and openness.
The use of clear and tinted acetates reveals the craftsmanship within, just as the game of tennis reveals skill through precision.
Combined with bold silhouettes and textured details, the result is a collection that feels fresh, modern, and unmistakably Lacoste.
With Lacoste Icons, the brand honors its past while shaping the future of sporty elegance.
This Fall/Winter 2025 eyewear line transcends trends, redefining clarity and confidence for a new generation.
Whether optical or solar, each frame embodies the values that have defined Lacoste for nearly a century: innovation, precision, and timeless style.
The crocodile lives on — not as a relic, but as a vision of what’s next.
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Lacoste Icons marks a new chapter in the brand’s eyewear story for Fall/Winter 2025.Inspired by the house’s iconic symbols — the crocodile, the tennis ball, and the racket — this collection redefines what sporty elegance means today.The campaign celebrates clarity, balance, and authenticity through bold silhouettes and transparent finishes that let the design speak for […]
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What is Lacoste Icons?
Lacoste Icons is the brand’s new eyewear campaign for Fall/Winter 2025, inspired by the symbols of its tennis heritage: the crocodile, the ball, and the racket.
Which models are featured in the collection?
The key pieces are the unisex L6071S sunglasses and the masculine L4003 optical frames.
What defines the Lacoste Icons design?
Transparent acetates, bold shapes, metallic petit piqué details, and a refined sport-luxe aesthetic.
What is the concept behind the FW25 campaign?
It bridges sport and lifestyle, celebrating clarity, confidence, and the fusion of heritage with modern design.
Where can I buy the Lacoste Icons collection?
The collection will be available in Lacoste boutiques, authorized optical retailers, and on the official Lacoste website starting Fall 2025.
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Photo : Lumiprod
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