Revisiting Lacoste’s heritage
Since 1933, Lacoste has embodied the perfect blend of sport and style.
With Lacoste Icons, the brand reinterprets its tennis heritage through eyewear that captures the precision and spirit of the game.
Every detail — from the metallic petit piqué texture to the discreet crocodile emblem — recalls the codes of Lacoste’s fashion universe.
This Fall/Winter 2025 collection celebrates a dialogue between heritage and modernity: classic roots redesigned for today’s lifestyle.
L6071S sunglasses: structure and fluidity
A unisex design with geometric attitude
The L6071S model stands out with its geometric unisex shape, sharp angles, and light construction.
Its translucent frames reveal subtle inner details, echoing the idea of transparency that runs through the entire campaign.
Available in smoke, blue, and gray tones, the sunglasses create a play of light and depth — both technical and expressive.
Signature craftsmanship
The temples feature metallic inserts with the signature petit piqué pattern, an homage to the iconic Lacoste polo texture.
This subtle detail bridges the world of sport and fashion, turning a practical accessory into a statement of identity.
The result is eyewear that feels as natural on the tennis court as it does in the heart of the city.
L4003 optical: confident and timeless
Masculine elegance, everyday comfort
Designed for the modern man, the L4003 optical frame blends assertiveness with simplicity.
Its slightly angular silhouette gives it a distinctive look, while matte finishes ensure lightness and all-day comfort.
The wide temples proudly carry the Lacoste crocodile, understated yet instantly recognizable — a mark of confidence and class.
Function meets form
As with all Lacoste designs, technology enhances aesthetics.
The frame prioritizes durability and ergonomics, balancing clean lines with subtle sophistication.
It’s eyewear made for those who value precision, authenticity, and effortless elegance — the essence of Lacoste itself.
A campaign that bridges sport and lifestyle
The Lacoste Icons FW25 campaign speaks to a generation that moves seamlessly between sportswear and citywear.
Shot in refined, minimalist settings, the visuals highlight contrast and clarity — motion versus stillness, power versus control.
The crocodile takes center stage not just as a logo, but as a symbol of resilience and legacy.
Through this campaign, Lacoste proves once again that true style lies in the balance between movement and mastery.
Lacoste Icons : transparency and structure: the new design language
The central creative theme of the collection is transparency — both literal and metaphorical.
By exposing the structure of the frames, Lacoste celebrates authenticity and openness.
The use of clear and tinted acetates reveals the craftsmanship within, just as the game of tennis reveals skill through precision.
Combined with bold silhouettes and textured details, the result is a collection that feels fresh, modern, and unmistakably Lacoste.
With Lacoste Icons, the brand honors its past while shaping the future of sporty elegance.
This Fall/Winter 2025 eyewear line transcends trends, redefining clarity and confidence for a new generation.
Whether optical or solar, each frame embodies the values that have defined Lacoste for nearly a century: innovation, precision, and timeless style.
The crocodile lives on — not as a relic, but as a vision of what’s next.
