Ho’okipa Ultra G, Maui Jim’s latest innovation, redefines visual performance on the golf course. Designed specifically for golfers, these sunglasses combine the brand’s signature Photochromic PolarizedPlus2™ lens technology with a lightweight, sporty frame. Staying true to Maui Jim’s heritage, they deliver unmatched clarity, comfort, and protection—perfectly blending Hawaiian spirit with high-performance optics.
The Ho’okipa Ultra G is engineered to adapt seamlessly to changing light conditions on the course. Its Photochromic PolarizedPlus2™ lenses automatically adjust tint intensity based on sunlight exposure, ensuring constant clarity whether it’s early morning or peak midday brightness.
Maui Jim’s exclusive Maui HT™ lens tint enhances contrast and depth perception—helping golfers read greens, assess distance, and follow the ball more precisely. The result is sharper vision, reduced eye fatigue, and improved focus on every swing.
Professional players who tested the model highlighted its consistent color fidelity, minimal glare, and stable visibility—even on reflective surfaces like fairways and water hazards.
The Ho’okipa Ultra G builds upon Maui Jim’s beloved semi-rimless Ho’okipa frame, redesigned for advanced performance. Crafted from Grilamid TR90LXP, a lightweight and durable material, the frame offers a flexible fit that stays secure throughout movement.
Adjustable nose pads and Grip Comfort™ temple tips provide a no-slip fit—even during intense swings—while the semi-rimless shape ensures an unobstructed field of vision.
Stylistically, the design remains true to Maui Jim’s clean, minimalist aesthetic, available in classic finishes like matte black, rootbeer, and crystal gray—suited to both pros and weekend golfers.
The PolarizedPlus2™ technology at the heart of every Maui Jim lens blocks 99.9 % of glare and 100 % of harmful UV rays while enhancing natural colors. On the course, greens appear more defined, the sky more vivid, and details stand out with remarkable precision.
The photochromic coating reacts instantly to changing light. Under lower light, the lenses remain lighter to boost visibility; under strong sun, they darken automatically for maximum comfort. This seamless transition means golfers no longer need to switch sunglasses mid-round.
Every pair features scratch-resistant, oleophobic, and hydrophobic coatings, ensuring clear vision even in rain, humidity, or dusty environments. The result: a cleaner, more consistent visual experience all day long.
Before launch, Ho’okipa Ultra G underwent field testing by professional golfers including Lydia Ko, Martin Couvra, Alessandra Fanali, and Miguel Ángel Jiménez.
Their feedback confirms:
Noticeably better green reading on putts.
Reduced eye strain over 18 holes.
Natural visual alignment under bright conditions.
These insights reinforce Maui Jim’s commitment to crafting eyewear that merges technical precision with timeless style.
Born in Lahaina, Maui Jim continues to celebrate its island roots. The name Ho’okipa means hospitality in Hawaiian—a reflection of warmth, positivity, and openness.
With Ho’okipa Ultra G, the brand channels that same spirit into a design that brings clarity and joy to every moment outdoors. Wearing these sunglasses is more than protection—it’s embracing Maui Jim’s ethos: seeing the world with brilliance and calm.
True to its eco-conscious values, Maui Jim produces the Ho’okipa Ultra G using recyclable materials and low-impact manufacturing processes. Packaging is minimalist, responsibly sourced, and designed to reduce waste.
The company also supports repair over replacement by offering replacement lenses and parts—extending the lifespan of each pair and reducing environmental impact.
With Ho’okipa Ultra G, Maui Jim delivers a breakthrough in performance eyewear for golfers and outdoor enthusiasts alike. By combining photochromic polarization, lightweight design, and island-inspired comfort, the brand sets a new standard for visual excellence.
From tee to green, golfers experience brighter contrast, sharper detail, and effortless comfort—proof that innovation and elegance can coexist in every frame.
See the brilliance—with Ho’okipa Ultra G by Maui Jim.
Further reading :
Ho’okipa Ultra G, Maui Jim’s latest innovation, redefines visual performance on the golf course. Designed specifically for golfers, these sunglasses combine the brand’s signature Photochromic PolarizedPlus2™ lens technology with a lightweight, sporty frame. Staying true to Maui Jim’s heritage, they deliver unmatched clarity, comfort, and protection—perfectly blending Hawaiian spirit with high-performance optics. Cutting-Edge Lens Technology […]
What if seeing the real world became a luxury? With Ho’okipa Ultra, Maui Jim pushes sunglasses to a whole new level: not just eyewear, but a full-on visual experience. An icon, upgraded Originally launched in 2002, the Ho’okipa frame returns in 2025—totally reimagined. ULTRA stands for ultra-light, ultra-tough, and ultra-clear performance for modern outdoor living. […]
Maui Jim 2025 marks a pivotal moment for the Hawaiian expert in premium sport sunglasses. With a legacy rooted in innovation and nature, the brand unveils a bold new global campaign and partners with international champions in golf and Formula 1. With vibrant colors, cutting-edge technology, and a true spirit of adventure, Maui Jim 2025 […]
Q1 — What is Ho’okipa Ultra G?
Ho’okipa Ultra G is Maui Jim’s first golf-specific sunglass, tested by tour professionals and equipped with Photochromic PolarizedPlus2™ lens technology.
Q2 — How is it different from the original Ho’okipa?
It’s an evolution of the iconic Ho’okipa frame with enhanced coverage and a wraparound fit for better protection and stability on the course.
Q3 — How does the photochromic technology work?
The lenses automatically adjust tint intensity based on UV exposure, reducing glare and maintaining optimal contrast in changing light conditions.
Q4 — What are the key benefits for golfers?
Reduced glare on grass and water, enhanced depth perception, better ball tracking, and a lightweight anti-fog design for maximum comfort.
Q5 — Do the lenses offer UV protection?
Yes—Ho’okipa Ultra G blocks 100 % of harmful UVA and UVB rays and nearly all reflected glare.
Q6 — Is Ho’okipa Ultra G available with prescription lenses?
Yes, the model can be customized with both single-vision and progressive prescriptions.
Q7 — Who tested Ho’okipa Ultra G?
Professional golfers including Lydia Ko, Martin Couvra, Alessandra Fanali, and Miguel Ángel Jiménez tested and endorsed the model.
Q8 — What makes Maui Jim unique?
Founded on the island of Maui, the brand is renowned for its PolarizedPlus2™ lens technology, exceptional customer service, and its “See the Brilliance” philosophy. Maui Jim joined Kering Eyewear in 2022.
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