Maui Jim introduces two winter-ready shield-style sunglasses, Pālulu and Pāluna, combining optical performance and sporty aesthetics. Designed for snowy landscapes and urban adventures alike, these models blend technical design, lightweight construction, and advanced lens technology. What do the Pālulu and Pāluna models offer for winter? Pālulu and Pāluna are semi-rimless sports masks developed by Maui […]
Cutting-Edge Lens Technology for Golf
The Ho’okipa Ultra G is engineered to adapt seamlessly to changing light conditions on the course. Its Photochromic PolarizedPlus2™ lenses automatically adjust tint intensity based on sunlight exposure, ensuring constant clarity whether it’s early morning or peak midday brightness.
Maui Jim’s exclusive Maui HT™ lens tint enhances contrast and depth perception—helping golfers read greens, assess distance, and follow the ball more precisely. The result is sharper vision, reduced eye fatigue, and improved focus on every swing.
Professional players who tested the model highlighted its consistent color fidelity, minimal glare, and stable visibility—even on reflective surfaces like fairways and water hazards.
Iconic Ho’okipa Design, Reinvented in “Ultra G”
The Ho’okipa Ultra G builds upon Maui Jim’s beloved semi-rimless Ho’okipa frame, redesigned for advanced performance. Crafted from Grilamid TR90LXP, a lightweight and durable material, the frame offers a flexible fit that stays secure throughout movement.
Adjustable nose pads and Grip Comfort™ temple tips provide a no-slip fit—even during intense swings—while the semi-rimless shape ensures an unobstructed field of vision.
Stylistically, the design remains true to Maui Jim’s clean, minimalist aesthetic, available in classic finishes like matte black, rootbeer, and crystal gray—suited to both pros and weekend golfers.
High-Definition Visual Experience
Unrivaled Contrast and Color
The PolarizedPlus2™ technology at the heart of every Maui Jim lens blocks 99.9 % of glare and 100 % of harmful UV rays while enhancing natural colors. On the course, greens appear more defined, the sky more vivid, and details stand out with remarkable precision.
Smart Photochromic Adaptation
The photochromic coating reacts instantly to changing light. Under lower light, the lenses remain lighter to boost visibility; under strong sun, they darken automatically for maximum comfort. This seamless transition means golfers no longer need to switch sunglasses mid-round.
Long-Lasting Comfort and Protection
Every pair features scratch-resistant, oleophobic, and hydrophobic coatings, ensuring clear vision even in rain, humidity, or dusty environments. The result: a cleaner, more consistent visual experience all day long.
Tested and Approved by Professionals
Before launch, Ho’okipa Ultra G underwent field testing by professional golfers including Lydia Ko, Martin Couvra, Alessandra Fanali, and Miguel Ángel Jiménez.
Their feedback confirms:
Noticeably better green reading on putts.
Reduced eye strain over 18 holes.
Natural visual alignment under bright conditions.
These insights reinforce Maui Jim’s commitment to crafting eyewear that merges technical precision with timeless style.
A Tribute to Hawaiian Spirit
Born in Lahaina, Maui Jim continues to celebrate its island roots. The name Ho’okipa means hospitality in Hawaiian—a reflection of warmth, positivity, and openness.
With Ho’okipa Ultra G, the brand channels that same spirit into a design that brings clarity and joy to every moment outdoors. Wearing these sunglasses is more than protection—it’s embracing Maui Jim’s ethos: seeing the world with brilliance and calm.
Sustainable and Responsible by Design
True to its eco-conscious values, Maui Jim produces the Ho’okipa Ultra G using recyclable materials and low-impact manufacturing processes. Packaging is minimalist, responsibly sourced, and designed to reduce waste.
The company also supports repair over replacement by offering replacement lenses and parts—extending the lifespan of each pair and reducing environmental impact.
With Ho’okipa Ultra G, Maui Jim delivers a breakthrough in performance eyewear for golfers and outdoor enthusiasts alike. By combining photochromic polarization, lightweight design, and island-inspired comfort, the brand sets a new standard for visual excellence.
From tee to green, golfers experience brighter contrast, sharper detail, and effortless comfort—proof that innovation and elegance can coexist in every frame.
See the brilliance—with Ho’okipa Ultra G by Maui Jim.
