Eyewear Photography for E-commerce, POS and Campaigns: The Brand’s Guide
Online as in a shop window, the image comes before the words: it is what the customer studies, what reassures them or cheapens a frame chosen with care. Yet eyewear is one of the hardest objects to photograph — lens and material bounce light in different ways. This is the practical guide to eyewear photography […]
Meta Glasses: EssilorLuxottica and Meta launch a standalone AI eyewear brand
On June 23, 2026, Meta and EssilorLuxottica unveiled Meta Glasses, a new line of smart eyewear. After Ray-Ban Meta and Oakley Meta, it is the first time the wearable carries Meta’s own name — a sign that connected eyewear is establishing itself as a standalone optical category rather than a piece of technology grafted onto […]
Linda Farrow Iconic Collection: 1970 Heritage, Engineered for Today
Linda Farrow doesn’t do nostalgia. With the Iconic Collection, the British house revisits its founding vocabulary — the forms that defined it in 1970 — and reengineers them for a generation that never saw the originals. This is not a reissue. It is a restatement. A Return to Origins That Refuses to Romanticise Founded in […]
EssilorLuxottica 2026: The Stock Market Crash of a Company with Record Sales, Explained
There is something almost paradoxical about EssilorLuxottica’s stock market trajectory in 2026. The group continues to post sales figures most companies would envy — +11.7% at constant exchange rates in Q3 2025, +11.2% for the full year, and +10.8% again in Q1 2026. Yet over six months, its share price has erased more than 40% […]
Paloceras Nouvelle Fiction Sun: The Pebble Series Goes Solar
What Paloceras built with the Pebble series, then translated into prescription eyewear with Nouvelle Fiction optical, now reaches its third chapter: a sunglasses collection that preserves the house’s sculptural grammar while turning it toward the light. Nouvelle Fiction Sun is not a spin-off. It is a continuation — on its own terms. From Optical to […]
Oakley Jackets 2026: When Performance Becomes Aesthetic
Thirty years after their debut, Oakley Jackets are no longer just evolving. They are redefining what sports eyewear can be — and what it represents. In 1994, Oakley introduced a frame that didn’t exist before. Wraparound, bold, engineered not to please but to perform. In 2026, that same mindset expands into a broader vision: a […]
Dolce & Gabbana Devotion SS26 Eyewear: when the heart becomes a signature
Rome, at the end of the day. Light moves across the façades, catches the acetate, then settles on a gold detail: a heart. With Dolce & Gabbana Devotion SS26 eyewear, the Italian house shapes a collection where the gaze becomes a language, and emotion takes the form of a symbol that is instantly recognizable. Here, […]
Valentino Spring Summer 2026 Eyewear: Couture Through the Lens
Valentino Spring Summer 2026 eyewear brings sunglasses to the forefront of the House’s wardrobe. This season, Valentino builds on instantly recognizable codes — the VLogo, archival stripes, and its signature red — and translates them into sharp silhouettes that move between graphic and refined. Strong cat-eye frames, studded ovals, and slim metal designs enhanced with […]
Saint Laurent HOWL: the new eyewear line unveiled for Summer 2026
Saint Laurent introduces HOWL, a new eyewear line first launched with the Men’s Summer 26 collection and later shown on the Women’s Summer 26 runway and in Women Spring 26. Defined by bold volumes, glossy surfaces and a distinctive plumped effect, the line brings a sculptural attitude to the house’s eyewear vocabulary. What does Saint […]
Eco-Friendly Eyewear Made in France: The World of Shelter
Eco-friendly eyewear made in France reflects a new way of thinking about design, craftsmanship, and durability. In Shelter’s world, eyewear is not reduced to a functional object. It becomes a carefully constructed design piece shaped by responsible materials, French artisanal know-how, and a strong visual identity. The brand was born from the meeting of Florent, […]