Ray-Ban Meta x Barbara Palvin

Ray-Ban Meta x Barbara Palvin: Where Fashion Meets Smart Tech

When fashion DNA meets cutting-edge tech, magic happens. Ray-Ban and Meta join forces for an international campaign starring the iconic couple Barbara Palvin and Dylan Sprouse. Their goal? To launch Skyler, a retro-chic frame powered by next-gen AI.

Skyler: A 60's classic reborn with AI power

Inspired by the golden age of jet-set travel, the new Skyler shines in a fresh Chalky Grey finish. Featuring Transitions® Sapphire lenses adapting to light changes, it’s the ultimate blend of iconic style and discreet tech. Plus, its expanded, soft design fits almost every face.

Built-in Meta AI: Your glasses, your smart assistant

Skyler isn’t just stylish—it’s smart. With instant translation, real-time video streaming, and hands-free Instagram messaging, it’s your ideal everyday companion. Soon, you’ll even interact with Meta AI by simply seeing the world around you.

Global expansion, global style

Already hot in the US and Canada, Ray-Ban Meta is rolling out to India, Mexico, UAE, and soon across Europe. Starting at $329, each pair comes with a compact charging case ready to follow your every move.

Barbara Palvin, bold style, future-ready tech: Ray-Ban Meta is set to be 2025’s must-have accessory.

Smart glasses 2026

Further reading :

Eyewear Photography for E-commerce, POS and Campaigns: The Brand’s Guide

Online as in a shop window, the image comes before the words: it is what the customer studies, what reassures them or cheapens a frame chosen with care. Yet eyewear is one of the hardest objects to photograph — lens and material bounce light in different ways. This is the practical guide to eyewear photography […]

Meta Glasses: EssilorLuxottica and Meta launch a standalone AI eyewear brand

On June 23, 2026, Meta and EssilorLuxottica unveiled Meta Glasses, a new line of smart eyewear. After Ray-Ban Meta and Oakley Meta, it is the first time the wearable carries Meta’s own name — a sign that connected eyewear is establishing itself as a standalone optical category rather than a piece of technology grafted onto […]

Linda Farrow Iconic Collection: 1970 Heritage, Engineered for Today

Linda Farrow doesn’t do nostalgia. With the Iconic Collection, the British house revisits its founding vocabulary — the forms that defined it in 1970 — and reengineers them for a generation that never saw the originals. This is not a reissue. It is a restatement. A Return to Origins That Refuses to Romanticise Founded in […]