With the Wayfarer Puffer, A$AP Rocky doesn’t just collaborate — he reshapes an icon. The legendary Ray-Ban Wayfarer, a timeless symbol of independence and style, is reborn as a sculptural, inflated statement piece. Blending hip-hop heritage, Italian craftsmanship, and avant-garde design, the Wayfarer Puffer marks a turning point for Ray-Ban as it reclaims its place […]
Tech meets fashion-forward
Launched during Paris Fashion Week FW25, these limited-edition Wayfarers blend minimalist couture with Meta’s next-gen tech: camera, voice assistant, AI… all hands-free and all style.
A future icon in 3600 copies
Only 3,600 pairs exist worldwide. With a semi-transparent black frame, mirrored lenses, and dual-brand engraving, these are no ordinary glasses—they’re a fashion-tech collectible. Price tag? About $620 USD of style and innovation.
Already a street-style favorite
A month post-launch, they’re already spotted off-catwalk, from content creators to style insiders. Fashion is no longer just seen—it’s recorded, shared, lived.