Travis Scott marks his debut as Chief Visionary at Oakley with the highly anticipated return of the MUZM X-Metal Juliet, reissued in a limited edition exclusively in Tokyo. This strategic relaunch celebrates the brand’s technological legacy with exceptional X-Metal craftsmanship and a sculptural approach to optical design. Why is Juliet considered a cult frame in […]
Made for the Extreme
Imagine eyewear that stays in place during a full-throttle motorcycle stunt. That’s exactly what Oakley designed. Wind tunnel-tested and built for extreme action—not red carpets.
Engineered for the Mission
Every detail of the ECLP23 was co-developed with the film’s team. Optical clarity, aerodynamic grip, ultra-streamlined design—this is more than eyewear. It’s mission-grade tech.
Style at Full Speed
Beyond function, Oakley delivers futuristic style. Sharp, sleek, iconic—these aren’t just worn by Tom Cruise, they define his on-screen persona.
Oakley isn’t launching a campaign—it’s setting a new standard. When style meets performance at this level, you’re not just watching a movie—you’re witnessing a revolution.
Further Reading :
Oakley Factory Team AH25 Glasses: Organic Design Meets Technical Heritage
For its AH25 collection, the Oakley Factory Team introduces two new frames—Plantaris and Straight Jacket 99—that merge futuristic silhouettes with high-performance materials. Drawing from nature and archival design, these glasses continue Oakley’s exploration of augmented vision through experimental aesthetics. How does the Plantaris frame redefine optical design? The Plantaris frame channels an organic visual language, […]
Oakley Flow Scape Ski Goggle: 60% Wider Field of View
The Oakley Flow Scape ski goggle redefines what performance on the mountain looks like. Engineered for athletes who demand precision, clarity, and speed, it delivers a 60% wider field of view, setting a new benchmark in alpine vision. Behind this breakthrough lies Oakley’s Visual Performance Lab (VPL) — a research hub dedicated to understanding how […]
Oakley x Swarovski unveil Plazma X Silver, futuristic crystal eyewear
To celebrate Swarovski’s 130th anniversary, the Austrian house partners with Oakley for a limited edition of the Plazma X Silver model. Set with 867 crystals, this optical creation merges high-performance engineering with sculptural design as part of the Swarovski Creators Lab. How did the Oakley x Swarovski collaboration come about? This partnership was born within […]
Oakley Meta Vanguard: When AI Steps Onto the Field
Oakley Meta Vanguard represents a defining moment in connected sports. Developed in partnership with Meta, these Performance AI glasses usher in a new era where technology becomes an athlete’s ally. After five decades of innovation in performance and design, Oakley merges its sport-driven DNA with artificial intelligence to create eyewear that analyzes, enhances, and amplifies […]
Oakley Latitude FW25: The Collection That Sculpts Performance in 3D
Oakley unveils Latitude FW25, a new eyewear line where advanced engineering meets sculptural design. Inspired by extreme environments, the collection merges high-performance materials with 3D-modeled aesthetics. What does the Latitude FW25 collection represent in Oakley’s creative direction? Latitude FW25 marks a bold step in Oakley’s vision of eyewear as hybrid gear — fusing extreme sports, […]
Justin Jefferson Oakley De Soto: His First Signature Series
The Justin Jefferson Oakley De Soto marks a milestone in both sports and style. For the first time, the Minnesota Vikings All-Pro wide receiver launches his own Signature Series with Oakley. More than just eyewear, this release captures Jefferson’s energy, identity, and influence on and off the field. With meticulous design details and cutting-edge lens […]
Oakley Kylian Mbappé: Lateralis and Enigma Mass Sunglasses Revealed
The new Oakley Kylian Mbappé collection is here, redefining what eyewear means for both performance and lifestyle. This exclusive line highlights two signature models, Lateralis and Enigma Mass, designed with the French superstar’s visionary spirit. Blending heritage with innovation, Oakley and Mbappé present sunglasses that go beyond accessories to become statements of style, identity, and […]
