When Hollywood meets innovation, the result is explosive. For the high-speed scenes in Mission: Impossible – Dead Reckoning Part One, Oakley created a custom model for Tom Cruise. Code name: ECLP23. Mission? Withstand anything.
Imagine eyewear that stays in place during a full-throttle motorcycle stunt. That’s exactly what Oakley designed. Wind tunnel-tested and built for extreme action—not red carpets.
Every detail of the ECLP23 was co-developed with the film’s team. Optical clarity, aerodynamic grip, ultra-streamlined design—this is more than eyewear. It’s mission-grade tech.
Beyond function, Oakley delivers futuristic style. Sharp, sleek, iconic—these aren’t just worn by Tom Cruise, they define his on-screen persona.
Oakley isn’t launching a campaign—it’s setting a new standard. When style meets performance at this level, you’re not just watching a movie—you’re witnessing a revolution.
Further Reading :
To celebrate Swarovski’s 130th anniversary, the Austrian house partners with Oakley for a limited edition of the Plazma X Silver model. Set with 867 crystals, this optical creation merges high-performance engineering with sculptural design as part of the Swarovski Creators Lab. How did the Oakley x Swarovski collaboration come about? This partnership was born within […]
Oakley Meta Vanguard represents a defining moment in connected sports. Developed in partnership with Meta, these Performance AI glasses usher in a new era where technology becomes an athlete’s ally. After five decades of innovation in performance and design, Oakley merges its sport-driven DNA with artificial intelligence to create eyewear that analyzes, enhances, and amplifies […]
Oakley unveils Latitude FW25, a new eyewear line where advanced engineering meets sculptural design. Inspired by extreme environments, the collection merges high-performance materials with 3D-modeled aesthetics. What does the Latitude FW25 collection represent in Oakley’s creative direction? Latitude FW25 marks a bold step in Oakley’s vision of eyewear as hybrid gear — fusing extreme sports, […]
The Justin Jefferson Oakley De Soto marks a milestone in both sports and style. For the first time, the Minnesota Vikings All-Pro wide receiver launches his own Signature Series with Oakley. More than just eyewear, this release captures Jefferson’s energy, identity, and influence on and off the field. With meticulous design details and cutting-edge lens […]
The new Oakley Kylian Mbappé collection is here, redefining what eyewear means for both performance and lifestyle. This exclusive line highlights two signature models, Lateralis and Enigma Mass, designed with the French superstar’s visionary spirit. Blending heritage with innovation, Oakley and Mbappé present sunglasses that go beyond accessories to become statements of style, identity, and […]
Oakley HyperGrip Technology marks a game-changing moment in performance eyewear. Engineered for unmatched retention, this innovation elevates comfort and stability for athletes across all levels. Introduced through the Stunt Collection 2025, Oakley combines breakthrough engineering, bold design, and insights from elite athletes such as Justin Jefferson and Diana Flores. More than a product launch, this […]
Oakley Meta Performance AI: the full collection, finally unveiled After weeks of teasing, Oakley has officially revealed its complete Meta Performance AI lineup. These connected glasses combine Meta’s smart tech with Oakley’s iconic sports design and are built for active and everyday use. What’s new about the Oakley Meta Performance AI range? This is a […]
To celebrate its 50th anniversary, Oakley opened the doors of its Foothill Ranch headquarters to athletes, creatives, and cultural innovators. The event blends iconic archives, optical innovation, and futuristic storytelling — a retrospective that’s also a bold roadmap for decades to come. How is Oakley celebrating its 50th anniversary at Foothill Ranch? For five days, […]
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Photo : Lumiprod
