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Oakley x Tom Cruise: Glasses Built for the Impossible

When Hollywood meets innovation, the result is explosive. For the high-speed scenes in Mission: Impossible – Dead Reckoning Part One, Oakley created a custom model for Tom Cruise. Code name: ECLP23. Mission? Withstand anything.

Made for the Extreme

Imagine eyewear that stays in place during a full-throttle motorcycle stunt. That’s exactly what Oakley designed. Wind tunnel-tested and built for extreme action—not red carpets.

Engineered for the Mission

Every detail of the ECLP23 was co-developed with the film’s team. Optical clarity, aerodynamic grip, ultra-streamlined design—this is more than eyewear. It’s mission-grade tech.

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Style at Full Speed

Beyond function, Oakley delivers futuristic style. Sharp, sleek, iconic—these aren’t just worn by Tom Cruise, they define his on-screen persona.

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Saint Laurent Eyewear Fall Winter 2025

Top 5 women’s sunglasses

for 2026

Oakley isn’t launching a campaign—it’s setting a new standard. When style meets performance at this level, you’re not just watching a movie—you’re witnessing a revolution.

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Further reading :

Eyewear Photography for E-commerce, POS and Campaigns: The Brand's Guide

Eyewear Photography for E-commerce, POS and Campaigns: The Brand’s Guide

Online as in a shop window, the image comes before the words: it is what the customer studies, what reassures them or cheapens a frame chosen with care. Yet eyewear is one of the hardest objects to photograph — lens and material bounce light in different ways. This is the practical guide to eyewear photography […]

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Meta Glasses

Meta Glasses: EssilorLuxottica and Meta launch a standalone AI eyewear brand

On June 23, 2026, Meta and EssilorLuxottica unveiled Meta Glasses, a new line of smart eyewear. After Ray-Ban Meta and Oakley Meta, it is the first time the wearable carries Meta’s own name — a sign that connected eyewear is establishing itself as a standalone optical category rather than a piece of technology grafted onto […]

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Linda Farrow Iconic Collection

Linda Farrow Iconic Collection: 1970 Heritage, Engineered for Today

Linda Farrow doesn’t do nostalgia. With the Iconic Collection, the British house revisits its founding vocabulary — the forms that defined it in 1970 — and reengineers them for a generation that never saw the originals. This is not a reissue. It is a restatement. A Return to Origins That Refuses to Romanticise Founded in […]

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