When Hollywood meets innovation, the result is explosive. For the high-speed scenes in Mission: Impossible – Dead Reckoning Part One, Oakley created a custom model for Tom Cruise. Code name: ECLP23. Mission? Withstand anything.
Imagine eyewear that stays in place during a full-throttle motorcycle stunt. That’s exactly what Oakley designed. Wind tunnel-tested and built for extreme action—not red carpets.
Every detail of the ECLP23 was co-developed with the film’s team. Optical clarity, aerodynamic grip, ultra-streamlined design—this is more than eyewear. It’s mission-grade tech.
Beyond function, Oakley delivers futuristic style. Sharp, sleek, iconic—these aren’t just worn by Tom Cruise, they define his on-screen persona.
Oakley isn’t launching a campaign—it’s setting a new standard. When style meets performance at this level, you’re not just watching a movie—you’re witnessing a revolution.
Further Reading :
Oakley Meta Performance AI: the full collection, finally unveiled After weeks of teasing, Oakley has officially revealed its complete Meta Performance AI lineup. These connected glasses combine Meta’s smart tech with Oakley’s iconic sports design and are built for active and everyday use. What’s new about the Oakley Meta Performance AI range? This is a […]
To celebrate its 50th anniversary, Oakley opened the doors of its Foothill Ranch headquarters to athletes, creatives, and cultural innovators. The event blends iconic archives, optical innovation, and futuristic storytelling — a retrospective that’s also a bold roadmap for decades to come. How is Oakley celebrating its 50th anniversary at Foothill Ranch? For five days, […]
Oakley is rewriting the rules of eyewear with a creation that merges nature’s instinct with advanced design. Meet the Oakley Plantaris Ti: a limited-edition titanium frame that looks like it came from the future — and it kind of did. Oakley plantaris ti : a cult silhouette reborn Inspired by one of Oakley’s most iconic […]
Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a clear mission: rethink eyewear through style, culture, and innovation. Travis Scott at Oakley: more than a name on a product This isn’t a celebrity endorsement. Oakley has brought Travis Scott […]
OAKLEY META HSTN isn’t just another pair of smart glasses. It’s a bold new chapter in wearable technology — where futuristic design meets AI-powered performance. Born from a groundbreaking collaboration between Oakley and Meta, this innovation brings the digital world to your face in a seamless, stylish way. With its hands-free video capture, voice-activated assistant, […]
Fifty years of design packed into a single frame. Oakley celebrates its half-century with a release as stylish as it is iconic: the Oakley Ellipse. A tribute to a legendary logo Blending past and future, this frame embraces retro-futurism. With bold curves inspired by the ’90s and a circular silhouette, it features cutting-edge innovations. The […]
When the best player in the world drops a collab with Oakley, you know it’s going to be legendary. Alexia Putellas unveils her signature Masseter sunglasses—and they’re a total power move. Built to see the win Inspired by her on-field vision, the Masseter design stays sharp, sleek, and steady in motion. These aren’t just sunglasses—they’re […]
When Hollywood meets innovation, the result is explosive. For the high-speed scenes in Mission: Impossible – Dead Reckoning Part One, Oakley created a custom model for Tom Cruise. Code name: ECLP23. Mission? Withstand anything. Made for the Extreme Imagine eyewear that stays in place during a full-throttle motorcycle stunt. That’s exactly what Oakley designed. Wind […]
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Photo : Lumiprod
