Oakley appoints Travis Scott chief visionary to reshape the future
Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a
When Hollywood meets innovation, the result is explosive. For the high-speed scenes in Mission: Impossible – Dead Reckoning Part One, Oakley created a custom model for Tom Cruise. Code name: ECLP23. Mission? Withstand anything.
Imagine eyewear that stays in place during a full-throttle motorcycle stunt. That’s exactly what Oakley designed. Wind tunnel-tested and built for extreme action—not red carpets.
Every detail of the ECLP23 was co-developed with the film’s team. Optical clarity, aerodynamic grip, ultra-streamlined design—this is more than eyewear. It’s mission-grade tech.
Beyond function, Oakley delivers futuristic style. Sharp, sleek, iconic—these aren’t just worn by Tom Cruise, they define his on-screen persona.
Oakley isn’t launching a campaign—it’s setting a new standard. When style meets performance at this level, you’re not just watching a movie—you’re witnessing a revolution.
Further Reading :
Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a
OAKLEY META HSTN isn’t just another pair of smart glasses. It’s a bold new chapter in wearable technology — where futuristic design meets AI-powered performance.
Fifty years of design packed into a single frame. Oakley celebrates its half-century with a release as stylish as it is iconic: the Oakley Ellipse.
When the best player in the world drops a collab with Oakley, you know it’s going to be legendary. Alexia Putellas unveils her signature Masseter
What if fashion could time travel? Oakley pushes the limits once again with its capsule collection “Artifacts From The Future” — eyewear designed for 2075,
Hot pink, aerodynamic curves, and cutting-edge tech. For the 2025 Giro d’Italia, Oakley drops the Sphaera™ Slash, a cycling eyewear masterpiece that blends performance with
Some styles never die, especially when they come with a story. Oakley makes a bold return with the MUZM Straight Jacket 99, a reissue of
What if the future of cycling came down to one word: fusion? Oakley pushes the limits of design and performance with two new game-changers: Velo
Straight outta 1984 and into 2025. Oakley brings back its legendary Eyeshade sunglasses in a limited edition that fuses retro vibes with futuristic tech. Iconic
Sports sunglasses 2025: What are the major innovations this year?From smart lenses and eco-friendly materials to streamlined designs, brands are pushing the boundaries of performance.
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