When Hollywood meets innovation, the result is explosive. For the high-speed scenes in Mission: Impossible – Dead Reckoning Part One, Oakley created a custom model for Tom Cruise. Code name: ECLP23. Mission? Withstand anything.
Imagine eyewear that stays in place during a full-throttle motorcycle stunt. That’s exactly what Oakley designed. Wind tunnel-tested and built for extreme action—not red carpets.
Every detail of the ECLP23 was co-developed with the film’s team. Optical clarity, aerodynamic grip, ultra-streamlined design—this is more than eyewear. It’s mission-grade tech.
Beyond function, Oakley delivers futuristic style. Sharp, sleek, iconic—these aren’t just worn by Tom Cruise, they define his on-screen persona.
Oakley isn’t launching a campaign—it’s setting a new standard. When style meets performance at this level, you’re not just watching a movie—you’re witnessing a revolution.
Further Reading :
To celebrate its 50th anniversary, Oakley opened the doors of its Foothill Ranch headquarters to athletes, creatives, and cultural innovators. The event blends iconic archives, optical innovation, and futuristic storytelling — a retrospective that’s also a bold roadmap for decades to come. How is Oakley celebrating its 50th anniversary at Foothill Ranch? For five days, […]
Oakley is rewriting the rules of eyewear with a creation that merges nature’s instinct with advanced design. Meet the Oakley Plantaris Ti: a limited-edition titanium frame that looks like it came from the future — and it kind of did. Oakley plantaris ti : a cult silhouette reborn Inspired by one of Oakley’s most iconic […]
Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a clear mission: rethink eyewear through style, culture, and innovation. Travis Scott at Oakley: more than a name on a product This isn’t a celebrity endorsement. Oakley has brought Travis Scott […]
OAKLEY META HSTN isn’t just another pair of smart glasses. It’s a bold new chapter in wearable technology — where futuristic design meets AI-powered performance. Born from a groundbreaking collaboration between Oakley and Meta, this innovation brings the digital world to your face in a seamless, stylish way. With its hands-free video capture, voice-activated assistant, […]
Fifty years of design packed into a single frame. Oakley celebrates its half-century with a release as stylish as it is iconic: the Oakley Ellipse. A tribute to a legendary logo Blending past and future, this frame embraces retro-futurism. With bold curves inspired by the ’90s and a circular silhouette, it features cutting-edge innovations. The […]
When the best player in the world drops a collab with Oakley, you know it’s going to be legendary. Alexia Putellas unveils her signature Masseter sunglasses—and they’re a total power move. Built to see the win Inspired by her on-field vision, the Masseter design stays sharp, sleek, and steady in motion. These aren’t just sunglasses—they’re […]
When Hollywood meets innovation, the result is explosive. For the high-speed scenes in Mission: Impossible – Dead Reckoning Part One, Oakley created a custom model for Tom Cruise. Code name: ECLP23. Mission? Withstand anything. Made for the Extreme Imagine eyewear that stays in place during a full-throttle motorcycle stunt. That’s exactly what Oakley designed. Wind […]
What if fashion could time travel? Oakley pushes the limits once again with its capsule collection “Artifacts From The Future” — eyewear designed for 2075, but ready for 2025. Sci-fi vibes with real-world impact With sleek, experimental silhouettes and tech-forward materials, Oakley’s new line looks straight out of a futuristic film. But these aren’t just […]
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Photo : Lumiprod
