When Hollywood meets innovation, the result is explosive. For the high-speed scenes in Mission: Impossible – Dead Reckoning Part One, Oakley created a custom model for Tom Cruise. Code name: ECLP23. Mission? Withstand anything.
Imagine eyewear that stays in place during a full-throttle motorcycle stunt. That’s exactly what Oakley designed. Wind tunnel-tested and built for extreme action—not red carpets.
Every detail of the ECLP23 was co-developed with the film’s team. Optical clarity, aerodynamic grip, ultra-streamlined design—this is more than eyewear. It’s mission-grade tech.
Beyond function, Oakley delivers futuristic style. Sharp, sleek, iconic—these aren’t just worn by Tom Cruise, they define his on-screen persona.
Oakley isn’t launching a campaign—it’s setting a new standard. When style meets performance at this level, you’re not just watching a movie—you’re witnessing a revolution.
Further Reading :
The Justin Jefferson Oakley De Soto marks a milestone in both sports and style. For the first time, the Minnesota Vikings All-Pro wide receiver launches his own Signature Series with Oakley. More than just eyewear, this release captures Jefferson’s energy, identity, and influence on and off the field. With meticulous design details and cutting-edge lens […]
The new Oakley Kylian Mbappé collection is here, redefining what eyewear means for both performance and lifestyle. This exclusive line highlights two signature models, Lateralis and Enigma Mass, designed with the French superstar’s visionary spirit. Blending heritage with innovation, Oakley and Mbappé present sunglasses that go beyond accessories to become statements of style, identity, and […]
Oakley HyperGrip Technology marks a game-changing moment in performance eyewear. Engineered for unmatched retention, this innovation elevates comfort and stability for athletes across all levels. Introduced through the Stunt Collection 2025, Oakley combines breakthrough engineering, bold design, and insights from elite athletes such as Justin Jefferson and Diana Flores. More than a product launch, this […]
Oakley Meta Performance AI: the full collection, finally unveiled After weeks of teasing, Oakley has officially revealed its complete Meta Performance AI lineup. These connected glasses combine Meta’s smart tech with Oakley’s iconic sports design and are built for active and everyday use. What’s new about the Oakley Meta Performance AI range? This is a […]
To celebrate its 50th anniversary, Oakley opened the doors of its Foothill Ranch headquarters to athletes, creatives, and cultural innovators. The event blends iconic archives, optical innovation, and futuristic storytelling — a retrospective that’s also a bold roadmap for decades to come. How is Oakley celebrating its 50th anniversary at Foothill Ranch? For five days, […]
Oakley is rewriting the rules of eyewear with a creation that merges nature’s instinct with advanced design. Meet the Oakley Plantaris Ti: a limited-edition titanium frame that looks like it came from the future — and it kind of did. Oakley plantaris ti : a cult silhouette reborn Inspired by one of Oakley’s most iconic […]
Travis Scott doesn’t just sign deals. He leads projects.Oakley has officially appointed the global artist as Chief Visionary Officer, launching a multi-year partnership with a clear mission: rethink eyewear through style, culture, and innovation. Travis Scott at Oakley: more than a name on a product This isn’t a celebrity endorsement. Oakley has brought Travis Scott […]
OAKLEY META HSTN isn’t just another pair of smart glasses. It’s a bold new chapter in wearable technology — where futuristic design meets AI-powered performance. Born from a groundbreaking collaboration between Oakley and Meta, this innovation brings the digital world to your face in a seamless, stylish way. With its hands-free video capture, voice-activated assistant, […]
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