For Spring/Summer 2025, Daniel Lee infuses Burberry’s eyewear line with a new visual language. Drawing from the House’s emblematic codes—equestrian knight, check pattern, shield—he transforms them into sculptural design elements. Laser engravings, material contrasts, bold silhouettes: every model balances heritage with a forward-looking edge.
Notable highlights include the mask-style frames BE4465 and BE4460U with shield-shaped hinges and laser-etched lenses. The bold cat-eye styles BE4454 ADV and BE4450U feature sharp cut-outs and metal-inlaid temples. On the optical side, frames like BE2427U ADV and BE2437D ADV emphasize sleekness and subtle detailing without losing graphic impact.
First introduced in 1901, the equestrian knight is omnipresent across the SS25 eyewear collection. Whether laser-etched into lenses or sculpted into shield-shaped elements, it serves as a continuous visual thread. Rather than a nostalgic emblem, Daniel Lee uses it as a dynamic design tool that bridges past and present.
Absolutely. From assertive cat-eye frames to classic rectangular silhouettes and futuristic mask styles, the range is broad. Each typology is defined by distinct features—matching temple tips, acetate-metal contrasts, embossed textures. The line also includes Alternative Fit options for enhanced comfort across face shapes.
Sculpted acetate, contrasting nylon, and light gold or silver-tone metals dominate. The finishes are finely executed: grooved surfaces on temples, embossed checks, laser-engraved detailing. Refined transparencies and metallic sheens add dimension to the sculptural quality Daniel Lee brings to eyewear.
Because it brilliantly shows how a heritage house like Burberry can renew its visual icons without losing its soul. Under Daniel Lee’s vision, eyewear becomes collectible, sculptural, and unapologetically forward-looking.
The Oakley Flow Scape ski goggle redefines what performance on the mountain looks like. Engineered for athletes who demand precision, clarity, and speed, it delivers a 60% wider field of view, setting a new benchmark in alpine vision. Behind this breakthrough lies Oakley’s Visual Performance Lab (VPL) — a research hub dedicated to understanding how […]
Balenciaga presents Superbusy, a FW25 sunglasses model featuring a removable dual-layer frame assembled with screws and a snap mechanism. This mechanical construction asserts a radical approach to modularity in eyewear. What sets the Superbusy frame apart from other FW25 sunglasses? Unlike other FW25 models, Superbusy is built on a two-layer structure. A detachable secondary frame […]
French independent eyewear: beyond the slogan, this guide explains what actually changes at try-on, over months of wear, and when you need a tweak or a spare part. We clarify manufacturing claims, map the French know-how (Jura/Morez/Oyonnax, Parisian ateliers, regional hubs), and give simple, verifiable cues to judge a frame in the mirror. The goal […]
LINDBERG Precious represents the pinnacle of contemporary eyewear design — a rare fusion of Danish minimalism and the world’s most refined materials. Each frame, sculpted from 18-carat gold or platinum, embodies uncompromising craftsmanship, where lightness meets artistry and personalization becomes a statement of identity. With this collection, LINDBERG redefines luxury as something discreet, timeless, and […]
Lacoste Icons marks a new chapter in the brand’s eyewear story for Fall/Winter 2025.Inspired by the house’s iconic symbols — the crocodile, the tennis ball, and the racket — this collection redefines what sporty elegance means today.The campaign celebrates clarity, balance, and authenticity through bold silhouettes and transparent finishes that let the design speak for […]
Sports prescription glasses are no longer just an accessory – they have become a key performance tool for athletes who require vision correction. In 2025, Rudy Project, the Italian leader in sports eyewear, is taking a bold step forward with four RX innovations that strengthen what is already one of the most comprehensive corrective ranges […]
AI glasses are emerging as the next frontier of wearable technology. At Meta Connect 2025, Meta and EssilorLuxottica unveiled a new lineup that blends style, comfort, and artificial intelligence. Following the success of Ray-Ban Meta and the recent Oakley Meta HSTN, the two companies are expanding their portfolio with models designed for athletes, everyday users, […]
The Justin Jefferson Oakley De Soto marks a milestone in both sports and style. For the first time, the Minnesota Vikings All-Pro wide receiver launches his own Signature Series with Oakley. More than just eyewear, this release captures Jefferson’s energy, identity, and influence on and off the field. With meticulous design details and cutting-edge lens […]
The Andy Wolf SALIX sunglasses embody the oversize spirit dominating today’s fashion scene. With their bold rectangular design and architectural structure, these frames stand out through both presence and play with light. Available in vibrant and translucent colors, they are more than just eyewear: SALIX is an iconic statement piece for those who want to […]
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Photo : Lumiprod