What if the future of chic lay in a single glance? For Spring-Summer 2025, Alaïa unveils a jaw-dropping eyewear collection. Refined, sculptural, powerful: it’s a vision of femininity that’s both pure and unapologetic.
Hero piece: an oversized acetate mask inspired by Alaïa’s iconic corset belts. With bold, face-hugging curves and the enamel-finish Alaïa logo on the temples, it blends couture with a futuristic edge.
These sunglasses carry Alaïa’s DNA in every line: structure, sensuality, and tension. Each frame is a stylistic gesture, an extension of the body—part accessory, part armor. The result? A look that’s radical yet endlessly elegant.
Made with rare artisanal precision, the acetate frames speak of excellence. Every sculpted curve reflects the brand’s heritage of detail and distinction—a perfect balance between legacy and modernity.
One mask, one gaze, one bold attitude. With its SS25 eyewear campaign, Alaïa turns couture icons into sculptural statements.
Ho’okipa Ultra G, Maui Jim’s latest innovation, redefines visual performance on the golf course. Designed specifically for golfers, these sunglasses combine the brand’s signature Photochromic PolarizedPlus2™ lens technology with a lightweight, sporty frame. Staying true to Maui Jim’s heritage, they deliver unmatched clarity, comfort, and protection—perfectly blending Hawaiian spirit with high-performance optics. Cutting-Edge Lens Technology […]
The Gucci Eyewear Fall/Winter 2025 collection redefines modern sophistication through the seamless blend of heritage and innovation. Staying true to the House’s codes, Gucci offers a line of optical and sunglasses that merge timeless Italian craftsmanship with contemporary design. From sleek cat-eye silhouettes to oversized butterfly frames, the collection expresses an effortless elegance where every […]
KARL LAGERFELD Eyewear Fall-Winter 2025 stands out as a collection designed for those who blend sophistication with attitude. Anchored by the campaign “From Paris with Love,” embodied by a pop-culture icon, the line captures the brand’s urban, Parisian essence. Every pair reflects Karl’s unmistakable codes — structured shapes, signature detailing, and refined finishes that exude […]
The Oakley Flow Scape ski goggle redefines what performance on the mountain looks like. Engineered for athletes who demand precision, clarity, and speed, it delivers a 60% wider field of view, setting a new benchmark in alpine vision. Behind this breakthrough lies Oakley’s Visual Performance Lab (VPL) — a research hub dedicated to understanding how […]
Balenciaga presents Superbusy, a FW25 sunglasses model featuring a removable dual-layer frame assembled with screws and a snap mechanism. This mechanical construction asserts a radical approach to modularity in eyewear. What sets the Superbusy frame apart from other FW25 sunglasses? Unlike other FW25 models, Superbusy is built on a two-layer structure. A detachable secondary frame […]
French independent eyewear: beyond the slogan, this guide explains what actually changes at try-on, over months of wear, and when you need a tweak or a spare part. We clarify manufacturing claims, map the French know-how (Jura/Morez/Oyonnax, Parisian ateliers, regional hubs), and give simple, verifiable cues to judge a frame in the mirror. The goal […]
LINDBERG Precious represents the pinnacle of contemporary eyewear design — a rare fusion of Danish minimalism and the world’s most refined materials. Each frame, sculpted from 18-carat gold or platinum, embodies uncompromising craftsmanship, where lightness meets artistry and personalization becomes a statement of identity. With this collection, LINDBERG redefines luxury as something discreet, timeless, and […]
Lacoste Icons marks a new chapter in the brand’s eyewear story for Fall/Winter 2025.Inspired by the house’s iconic symbols — the crocodile, the tennis ball, and the racket — this collection redefines what sporty elegance means today.The campaign celebrates clarity, balance, and authenticity through bold silhouettes and transparent finishes that let the design speak for […]
Sports prescription glasses are no longer just an accessory – they have become a key performance tool for athletes who require vision correction. In 2025, Rudy Project, the Italian leader in sports eyewear, is taking a bold step forward with four RX innovations that strengthen what is already one of the most comprehensive corrective ranges […]
