Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
The mask as a signature
Hero piece: an oversized acetate mask inspired by Alaïa’s iconic corset belts. With bold, face-hugging curves and the enamel-finish Alaïa logo on the temples, it blends couture with a futuristic edge.
When an accessory makes a statement
These sunglasses carry Alaïa’s DNA in every line: structure, sensuality, and tension. Each frame is a stylistic gesture, an extension of the body—part accessory, part armor. The result? A look that’s radical yet endlessly elegant.
Craftsmanship as a cornerstone
Made with rare artisanal precision, the acetate frames speak of excellence. Every sculpted curve reflects the brand’s heritage of detail and distinction—a perfect balance between legacy and modernity.
One mask, one gaze, one bold attitude. With its SS25 eyewear campaign, Alaïa turns couture icons into sculptural statements.
