Persol takes a new step in its sustainability journey with Care Week, an initiative centered on in-store repair and maintenance advice. Held in Milan, this program highlights the brand’s commitment to circularity through EssilorLuxottica’s Eyes on Circularity framework.
From November 3 to 9 at the Persol Brera store in Milan, customers could meet an in-house artisan to restore their favorite frames. Services included polishing, adjustments, frame tuning, and replacing screws or nose pads—bringing a tangible and personal dimension to eyewear maintenance.
With roots in Italian craftsmanship and timeless design, Persol reinforces its heritage by embracing product longevity. By reintroducing repair as part of its client experience, the brand connects its legacy to a more durable, long-term relationship with its objects.
In addition to in-store services, Persol shares “Care Tips” on its official website, offering simple yet essential guidance on cleaning, protecting, and properly handling frames—empowering consumers to extend the life of their eyewear independently.
Care Week is part of Eyes on Circularity, a pillar of EssilorLuxottica’s Eyes on the Planet sustainability program. Other group brands like Ray-Ban are also rolling out in-store refurbishment services in key markets, signaling a group-wide shift toward circular product lifecycles.
EssilorLuxottica’s strategy relies on strong collaboration between its operations and commercial teams. This alignment turns retail stores into circularity hubs—where every product interaction is an opportunity to extend its lifecycle. Persol’s execution exemplifies how internal synergy translates into hands-on, customer-facing sustainability.
Because it marks a scale shift—from stated values to actionable in-store services, Persol’s Care Week shows that circularity and customer experience can reinforce each other within the optical industry.
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