Persol takes a new step in its sustainability journey with Care Week, an initiative centered on in-store repair and maintenance advice. Held in Milan, this program highlights the brand’s commitment to circularity through EssilorLuxottica’s Eyes on Circularity framework.
From November 3 to 9 at the Persol Brera store in Milan, customers could meet an in-house artisan to restore their favorite frames. Services included polishing, adjustments, frame tuning, and replacing screws or nose pads—bringing a tangible and personal dimension to eyewear maintenance.
With roots in Italian craftsmanship and timeless design, Persol reinforces its heritage by embracing product longevity. By reintroducing repair as part of its client experience, the brand connects its legacy to a more durable, long-term relationship with its objects.
In addition to in-store services, Persol shares “Care Tips” on its official website, offering simple yet essential guidance on cleaning, protecting, and properly handling frames—empowering consumers to extend the life of their eyewear independently.
Care Week is part of Eyes on Circularity, a pillar of EssilorLuxottica’s Eyes on the Planet sustainability program. Other group brands like Ray-Ban are also rolling out in-store refurbishment services in key markets, signaling a group-wide shift toward circular product lifecycles.
EssilorLuxottica’s strategy relies on strong collaboration between its operations and commercial teams. This alignment turns retail stores into circularity hubs—where every product interaction is an opportunity to extend its lifecycle. Persol’s execution exemplifies how internal synergy translates into hands-on, customer-facing sustainability.
Because it marks a scale shift—from stated values to actionable in-store services, Persol’s Care Week shows that circularity and customer experience can reinforce each other within the optical industry.
Further reading :
Eco-friendly eyewear made in France reflects a new way of thinking about design, craftsmanship, and durability. In Shelter’s world, eyewear is not reduced to a functional object. It becomes a carefully constructed design piece shaped by responsible materials, French artisanal know-how, and a strong visual identity. The brand was born from the meeting of Florent, […]
From the very first frames of the Chloé Eyewear Spring–Summer 2026 campaign, a soft, almost liquid light sets the tone. Under the creative direction of Chemena Kamali, the house celebrates a free-spirited, spontaneous, and sun-drenched femininity — the timeless essence of Chloé. Between curved lines and translucent shades, this eyewear collection captures the idea of […]
Smart glasses 2026 mark a decisive step forward in wearable technology. Once considered experimental devices, they are now evolving into tools designed for practical, everyday use: communication, content capture, contextual assistance and real-time interaction. In 2026, the discussion no longer centres solely on technical capability. Design integration, social acceptability and meaningful functionality define the direction of […]
The Gucci Spring Summer 2026 collection shines a light on individuality and diversity. Staying true to its heritage, the Italian Maison unveils a Gucci Eyewear campaign created under the brand’s artistic direction in collaboration with Kering Eyewear.This season fuses retro elegance, modern attitude, and artisanal craftsmanship, portraying the gaze as the ultimate expression of self. […]
The Andy Wolf glasses 2026 collection captures a new vision of fashion — one where style meets emotion, and design becomes a way of seeing. This season, the Austrian eyewear house transforms each frame into a statement of identity. Between sculptural silhouettes, translucent colors, and organic energy, Andy Wolf defines the aesthetic codes of 2026: […]
With Soft Power, FACE A FACE enters a new phase of its creative language. Presented on 5 February 2026, the collection marks the evolution of Face à Face 3.0: a femininity that asserts itself, breaks free and refuses compromise. Here, softness is never submissive. It becomes strength — a controlled tension between line, volume and […]
In 2026, men’s sunglasses move toward a clearer, more controlled aesthetic. Lines become more precise, volumes more structured, and colors favor depth over immediate impact. The frame acts as a balancing element: it defines an overall look without overpowering it. This shift reflects a stronger search for coherence. Sunglasses are designed to accompany the men’s […]
Women’s sunglasses 2026 move toward a more refined vision of style. Lines are cleaner, proportions are better balanced, and colors feel more nuanced. The accessory asserts itself without overpowering the silhouette. It frames the face, structures an outfit, and enhances personal style with restraint. This year favors thoughtful choices: frames designed to last, adaptable to […]
Nouvelle Fiction Paloceras marks a pivotal moment for the independent eyewear house, as its distinctive sculptural vocabulary moves decisively into the realm of optical wear. Known for inflated silhouettes and expressive volumes, Paloceras has built international visibility through frames worn by figures across music, film, and design, and featured in leading fashion and culture publications. […]
Receive exclusive updates on the latest in the world of eyewear, our favorite selections, and unique offers reserved just for our subscribers. Join the Parisée community and elevate your style today!
Photo : Lumiprod