Nike Vision Max Optics: The Technological Evolution of Performance Lenses for Athletes
Nike Vision introduces the evolution of its Max Optics lens technology, designed to optimize visual clarity and enhance color perception for athletes. Now integrated across the entire Nike Vision sun collection, Max Optics and Max Optics Pro are engineered with sport-specific tints and UV protection aimed at reducing eye strain during performance. What does Nike […]
Shazad Latif x Maison Margiela x Gentle Monster : the optical tailoring of the Paris photocall
In Paris, for the Wuthering Heights photocall directed by Emerald Fennell, Shazad Latif appeared in a full Maison Margiela Avant-Première look, punctuated by Gentle Monster eyewear. A discreet yet decisive appearance in the current visual grammar of male red-carpet dressing. What was the core of Shazad Latif’s look in Paris? A dark grey herringbone double-breasted […]
Italian Eyewear Industry: Slowdown and Rebound in 2026
The Italian eyewear industry 2025 2026 is entering a pivotal phase. Preliminary data released by ANFAO for 2025 outline a sector that remains structurally and industrially solid, yet facing a slowdown in growth largely driven by a contraction in exports to the United States. Against a backdrop of trade tensions and protectionist measures, the industry […]
MIDO Awards 2026: Eyewear That’s Redefining Innovation and Retail
On February 1, 2026, MIDO celebrates the global avant-garde of eyewear through its MIDO Awards. Three major distinctions — Best Store Design, Best Store Innovation, and the CSE Award — highlight the most forward-thinking approaches in design, customer experience, and sustainability across the optical sector. What do the MIDO Awards 2026 actually celebrate? The MIDO […]
Vision Stage MIDO 2026: Rethinking the Future of Eyewear
At the Vision Stage MIDO 2026, eyewear moves far beyond product to become a space for reflection, knowledge sharing and dialogue. Located in Pavilion 1 at MIDO, this dedicated stage hosts conferences, workshops and talks that open the conversation to other disciplines and languages. The ambition is clear: to present eyewear as a cultural, social […]
AFTER by Mondottica: a new women’s optical brand blending finesse and colour
Launched by the Mondottica Group, AFTER’ is a new women’s optical label introduced in the UK and France. With ultra-thin laminated acetate frames, the brand focuses on bold colour combinations, graphic stripes and exceptional lightness. What sets AFTER’ apart from other women’s optical brands? AFTER’ stands out for its blend of aesthetic flair and technical […]
EssilorLuxottica global Scientific Advisory Committee : Advancing Scientific Innovation
EssilorLuxottica has announced the creation of its first Scientific Advisory Committee, bringing together five global leaders in science, medicine, and ethics. The initiative aims to strengthen the Group’s scientific foundation and guide its research strategy toward emerging frontiers in health and technology. Why is EssilorLuxottica launching a scientific committee now? As optics, AI, ethics, and […]
EssilorLuxottica x Chips-IT: A Strategic Alliance for Connected Eyewear
EssilorLuxottica has announced a strategic collaboration with Italian foundation Chips-IT to strengthen the development of customized chipsets for its connected eyewear. The goal is to accelerate open-hardware innovation and push the boundaries of performance, customization, and user experience. What does this partnership between EssilorLuxottica and Chips-IT mean? This move marks a new phase in EssilorLuxottica’s […]
Florence by Mills AW25 Eyewear: Fun and Conscious Optics by Millie Bobby Brown
The new AW25 optical collection from Florence by Mills, created by Millie Bobby Brown, celebrates self-expression with organic shapes, sustainable acetates, and aesthetics tailored to Gen Z. Inspired by nature and joy, this line blends style with environmental awareness. What is the spirit behind this new Florence by Mills AW25 collection? The AW25 collection reflects […]
Alienware x Gunnar Roswell: the collab that fuses science fiction and visual protection
Alienware and GUNNAR unveil their first-ever collaboration with Roswell, a pair of gaming eyewear born at the crossroads of sci-fi design and optical performance. Infused with GUNNAR’s signature lens tech and Alienware’s iconic aesthetic, this launch is a bold fusion of style, comfort, and digital protection. How did the collaboration between Alienware and GUNNAR come […]