Alienware and GUNNAR unveil their first-ever collaboration with Roswell, a pair of gaming eyewear born at the crossroads of sci-fi design and optical performance. Infused with GUNNAR’s signature lens tech and Alienware’s iconic aesthetic, this launch is a bold fusion of style, comfort, and digital protection. How did the collaboration between Alienware and GUNNAR come […]
Alienware and GUNNAR unveil their first-ever collaboration with Roswell, a pair of gaming eyewear born at the crossroads of sci-fi design and optical performance. Infused with GUNNAR’s signature lens tech and Alienware’s iconic aesthetic, this launch is a bold fusion of style, comfort, and digital protection.
How did the collaboration between Alienware and GUNNAR come together?
Roswell represents the inaugural partnership between optical tech pioneer GUNNAR and futuristic gaming brand Alienware. Conceived as a creative fusion, the frame blends Alienware’s mysterious, high-tech design language with GUNNAR’s lens innovations, offering gamers a stylish, high-performance visual experience made for long digital sessions.
What makes the Roswell frame design so distinctive?
Built from precision-engineered polymer and tinted in the exclusive “Conspiracy Blue,” Roswell references the legendary UFO incident while channeling Alienware’s iconic identity. From sculpted temples and multi-barrel hinges to the alien head icon, every detail suggests extraterrestrial craft — functional and immersive.
What optical technology does GUNNAR include in this model?
The Roswell features wide-format lenses with enhanced contrast, blue light filtration, and GUNNAR’s proprietary G-Shield® Plus coating — anti-reflective and smudge-resistant. It comes in two variants: an amber-tinted lens for deep gaming immersion, and a clear lens for flexible everyday use. Both block 100% UV rays and significantly reduce digital eye strain.
Who is this model designed for, and in what context?
Roswell is built for pro gamers, streamers, and digital warriors who spend extended hours in front of screens. With its grippy temple tips, comfortable build, and immersive format, it’s ideal for gaming marathons, creative work, or anyone seeking a stylish, protective digital companion.
What accessories come with the Roswell glasses?
Each pair includes a custom padded pouch and a microfiber cleaning cloth — both branded with Alienware x GUNNAR insignia. The packaging reflects the collaboration’s sci-fi roots, enhancing the collector’s appeal of this high-tech wearable.
Alienware x Gunnar Roswell: Why spot this collaboration now?
Set to launch on October 29, 2025, Roswell marks a significant move for Alienware into wearable tech. It stands as a hybrid object: part performance tool, part fashion statement, and part tribute to sci-fi culture — all wrapped into a futuristic design for digital life.
GUNNAR x The Witcher: Two Eyewear Frames for Gamers on an Epic Quest
GUNNAR Optiks has launched an exclusive eyewear collection in collaboration with CD PROJEKT RED, inspired by the universe of The Witcher. The two blue-light-blocking frames pay tribute to Geralt of Rivia and Ciri, blending immersive design with advanced eye protection. What exactly is included in the GUNNAR x The Witcher collection? The capsule includes two […]
GUNNAR Tioga: Blue Light Glasses with Mineral Glass Lenses
Endless hours in front of a screen have become the new normal. But with it come invisible side effects: eye strain, headaches, and disrupted sleep. To counter these issues, GUNNAR has launched the Tioga, a premium pair of glasses that blends mineral glass lenses with blue light protection technology. Inspired by the crystal-clear waters of […]
Borderlands 4 Gaming Glasses: The Ultimate Vault Hunter Accessory
Drop your controller, put on your glasses: the Borderlands 4 x GUNNAR Ripper has landed, ready to transform how you loot, aim, and survive in the chaotic world of Kairos. Designed for serious gamers, these Borderlands 4 gaming glasses combine iconic style, all-day comfort, and GUNNAR’s signature eye protection tech. Let’s dive into the must-have […]
Blue light blocking glasses – why and how to choose
Blue light blocking glasses have become an essential accessory in today’s screen-dominated world. Also known as screen protection glasses or blue light blocking glasses, they help filter out the harmful portion of the light spectrum emitted by LEDs and digital devices. Prolonged exposure to blue light can cause eye strain, disrupt sleep, and, in the […]
Gaming glasses Gunnar: a must-have for pro gamers
Gaming glasses have become essential for players keen on protecting their visual health during extended screen time. By understanding the challenges posed by blue light, gamers can adopt effective solutions to enhance their comfort and performance. This non-sponsored article aims to inform video game enthusiasts about the importance of gaming glasses, highlighting the innovative technology […]
