EssilorLuxottica global Scientific Advisory Committee : Advancing Scientific Innovation
EssilorLuxottica has announced the creation of its first Scientific Advisory Committee, bringing together five global leaders in science, medicine, and ethics. The initiative aims to strengthen the Group’s scientific foundation and guide its research strategy toward emerging frontiers in health and technology. Why is EssilorLuxottica launching a scientific committee now? As optics, AI, ethics, and […]
EssilorLuxottica x Chips-IT: A Strategic Alliance for Connected Eyewear
EssilorLuxottica has announced a strategic collaboration with Italian foundation Chips-IT to strengthen the development of customized chipsets for its connected eyewear. The goal is to accelerate open-hardware innovation and push the boundaries of performance, customization, and user experience. What does this partnership between EssilorLuxottica and Chips-IT mean? This move marks a new phase in EssilorLuxottica’s […]
Florence by Mills AW25 Eyewear: Fun and Conscious Optics by Millie Bobby Brown
The new AW25 optical collection from Florence by Mills, created by Millie Bobby Brown, celebrates self-expression with organic shapes, sustainable acetates, and aesthetics tailored to Gen Z. Inspired by nature and joy, this line blends style with environmental awareness. What is the spirit behind this new Florence by Mills AW25 collection? The AW25 collection reflects […]
Alienware x Gunnar Roswell: the collab that fuses science fiction and visual protection
Alienware and GUNNAR unveil their first-ever collaboration with Roswell, a pair of gaming eyewear born at the crossroads of sci-fi design and optical performance. Infused with GUNNAR’s signature lens tech and Alienware’s iconic aesthetic, this launch is a bold fusion of style, comfort, and digital protection. How did the collaboration between Alienware and GUNNAR come […]
EssilorLuxottica x Burberry: a partnership renewed through 2035
EssilorLuxottica and Burberry have extended their exclusive eyewear licensing agreement through 2035. The partnership, initiated in 2006, blends British design with global optical manufacturing expertise, reinforcing their shared vision of luxury. What does the renewed EssilorLuxottica x Burberry agreement include? The renewed agreement extends the partnership until December 31, 2035, covering the design, manufacturing, and […]
Samsung Galaxy XR 2025: Samsung unveils its immersive headset powered by multimodal AI
Samsung has launched the Galaxy XR 2025, a next-generation headset built on Android XR—developed in partnership with Google and Qualcomm. Designed for extended reality and multimodal AI, it marks the beginning of a new era of immersive interactions, blending entertainment, productivity, and exploration. What makes the Samsung Galaxy XR 2025 truly different? The Galaxy XR […]
Gentle Monster Fall 2025 THE HUNT with Hunter Schafer
Gentle Monster’s Fall 2025 campaign, titled THE HUNT, stars actress and fashion icon Hunter Schafer in a futuristic universe blending digital tracking and radical style. A visually immersive vision of the hunt, where cyberpunk impulses meet crafted imagery. What is the concept behind THE HUNT by Gentle Monster? THE HUNT builds a stylized metaphor of […]
Harry Nuriev x Vava Eyewear: a futuristic Cristal edition in 30 pieces
Vava Eyewear unveils an exclusive collaboration with Harry Nuriev, founder of Crosby Studios, featuring a Cristal Matte frame with Zeiss Cherry lenses, limited to just 30 pieces. Recently named Maison&Objet Designer of the Year 2026, Nuriev brings his radical minimalism to this collectible release. What defines the design of this Harry Nuriev x Vava Eyewear […]
BALI Eyewear Ski Mask: A Graphic Vision for the Slopes
BALI Eyewear unveils its first-ever ski mask, designed to merge panoramic visibility, technical resilience, and architectural aesthetics. Created for design-conscious riders and high-altitude conditions alike, this launch signals a new outdoor direction for the brand. How does BALI Eyewear translate its aesthetic language into a ski mask? The brand stays true to its visual signature: […]
Oakley MUZM X-Metal Juliet: Travis Scott revives the optical legend
Travis Scott marks his debut as Chief Visionary at Oakley with the highly anticipated return of the MUZM X-Metal Juliet, reissued in a limited edition exclusively in Tokyo. This strategic relaunch celebrates the brand’s technological legacy with exceptional X-Metal craftsmanship and a sculptural approach to optical design. Why is Juliet considered a cult frame in […]