Parisee Eyewear is opening its online shop with two sunglass lines, Made in Italy and Essentials. The pre-order runs through April 6 with 15% off, before the collection moves into regular sale with an opening selection of nine unisex styles. What does the opening of the Parisee Eyewear pre-order mark? This opening marks Parisee’s shift […]
After appointing Travis Scott as Chief Visionary Officer (read our full analysis), Oakley is continuing its transformation by naming Matthew M. Williams Creative Director of apparel, footwear and accessories. The move confirms a broader strategy built at the intersection of cultural vision and product execution. Why does Matthew M. Williams’ arrival at Oakley mark a […]
Antony Morato expands into eyewear with a debut collection designed as a natural extension of its menswear identity. With this move, the Italian brand reinforces its shift toward a broader lifestyle positioning, where design, versatility, and visual impact remain central. Why is Antony Morato entering the eyewear space now? Eyewear has become a defining element […]
Mondottica has become the exclusive distributor of Taylor Morris London and Sunday Somewhere within the UK independent optical channel. The long-term agreement strengthens both brands’ presence across the British market. It also reinforces Mondottica’s strategic position in independent eyewear distribution. A shift in the UK independent distribution landscape? The agreement grants Mondottica exclusive distribution of […]
Palm Angels officially enters the eyewear category with its first SS26 collection developed with Mondottica Group. The debut includes SUN26 and Optical lines, totaling 38 styles, all made in Italy. The collection is set to launch in stores in January 2026 through selected retail partners. How does Palm Angels translate its street-luxury DNA into eyewear? […]
For the Spring–Summer 2026 haute couture presentation of Robert Wun in Paris, Paloceras created a singular eyewear piece conceived as an integral part of the silhouette. Developed and hand-finished in Helsinki, the design was produced in three colourways and presented within the official Paris haute couture calendar, with no commercial release planned. How did eyewear […]
Nike Vision introduces the evolution of its Max Optics lens technology, designed to optimize visual clarity and enhance color perception for athletes. Now integrated across the entire Nike Vision sun collection, Max Optics and Max Optics Pro are engineered with sport-specific tints and UV protection aimed at reducing eye strain during performance. What does Nike […]
In Paris, for the Wuthering Heights photocall directed by Emerald Fennell, Shazad Latif appeared in a full Maison Margiela Avant-Première look, punctuated by Gentle Monster eyewear. A discreet yet decisive appearance in the current visual grammar of male red-carpet dressing. What was the core of Shazad Latif’s look in Paris? A dark grey herringbone double-breasted […]
The Italian eyewear industry 2025 2026 is entering a pivotal phase. Preliminary data released by ANFAO for 2025 outline a sector that remains structurally and industrially solid, yet facing a slowdown in growth largely driven by a contraction in exports to the United States. Against a backdrop of trade tensions and protectionist measures, the industry […]
On February 1, 2026, MIDO celebrates the global avant-garde of eyewear through its MIDO Awards. Three major distinctions — Best Store Design, Best Store Innovation, and the CSE Award — highlight the most forward-thinking approaches in design, customer experience, and sustainability across the optical sector. What do the MIDO Awards 2026 actually celebrate? The MIDO […]
