Kim Kardashian’s Gucci Eyewear at the 2026 Monaco Grand Prix
On June 7, 2026, the paddock of the Monaco Grand Prix became an unexpected showcase for Gucci Eyewear. Kim Kardashian appeared wearing two models from the Spring-Summer 2026 collection — two distinct silhouettes, two design philosophies, and a single consistent thread running through both. GG2174S — Rimless Oversize as a Statement The first choice of […]
Design Eyewear Group in 2026: Danish Engineering, French Surrealism, British Precision
Some groups operate through standardisation — one master brand, scaled across consistent lines. Others function as constellations: distinct creative universes, held together not by a shared aesthetic but by a shared standard. Design Eyewear Group belongs to the second kind. Active across some twenty countries, DEG brings together houses as different as Prodesign, FACE À […]
Design Eyewear Group × Mondottica: the deal reshaping optical distribution in Germany
In September 2025, Design Eyewear Group signed a distribution agreement with Mondottica covering Germany and Austria. Four licensed brands — Hackett London, Scotch & Soda, Pepe Jeans and Ted Baker London — join a portfolio that now spans 18 references. For a group that had until now distributed only its own brands, this marks a […]
Jacquemus Eyewear distribution : Linda Farrow confie l’Amérique du Nord à AVI US
Linda Farrow appoints AVI US to handle the distribution of Jacquemus Eyewear across the United States and Canada. The move strengthens the brand’s North American expansion through an established distribution partner. It coincides with the launch of the A/W 2026 collection, marked by advanced technical design features. Why is Linda Farrow partnering with AVI US […]
Parisee Eyewear pre-order: 15% off through April 6 on the shop
Parisee Eyewear is opening its online shop with two sunglass lines, Made in Italy and Essentials. The pre-order runs through April 6 with 15% off, before the collection moves into regular sale with an opening selection of nine unisex styles. What does the opening of the Parisee Eyewear pre-order mark? This opening marks Parisee’s shift […]
Matthew M. Williams x Oakley: the logical next step after Travis Scott’s arrival
After appointing Travis Scott as Chief Visionary Officer (read our full analysis), Oakley is continuing its transformation by naming Matthew M. Williams Creative Director of apparel, footwear and accessories. The move confirms a broader strategy built at the intersection of cultural vision and product execution. Why does Matthew M. Williams’ arrival at Oakley mark a […]
Antony Morato eyewear: the Italian brand launches its first eyewear collection
Antony Morato expands into eyewear with a debut collection designed as a natural extension of its menswear identity. With this move, the Italian brand reinforces its shift toward a broader lifestyle positioning, where design, versatility, and visual impact remain central. Why is Antony Morato entering the eyewear space now? Eyewear has become a defining element […]
Mondottica x Taylor Morris London: what this partnership means for independent opticians
Mondottica has become the exclusive distributor of Taylor Morris London and Sunday Somewhere within the UK independent optical channel. The long-term agreement strengthens both brands’ presence across the British market. It also reinforces Mondottica’s strategic position in independent eyewear distribution. A shift in the UK independent distribution landscape? The agreement grants Mondottica exclusive distribution of […]
Palm Angels SS26 Eyewear: Mondottica Launches the First Optical and Sun Collection
Palm Angels officially enters the eyewear category with its first SS26 collection developed with Mondottica Group. The debut includes SUN26 and Optical lines, totaling 38 styles, all made in Italy. The collection is set to launch in stores in January 2026 through selected retail partners. How does Palm Angels translate its street-luxury DNA into eyewear? […]
Paloceras x Robert Wun: when eyewear becomes couture silhouette
For the Spring–Summer 2026 haute couture presentation of Robert Wun in Paris, Paloceras created a singular eyewear piece conceived as an integral part of the silhouette. Developed and hand-finished in Helsinki, the design was produced in three colourways and presented within the official Paris haute couture calendar, with no commercial release planned. How did eyewear […]