Oakley MUZM X-Metal Juliet: Travis Scott revives the optical legend
Travis Scott marks his debut as Chief Visionary at Oakley with the highly anticipated return of the MUZM X-Metal Juliet, reissued in a limited edition exclusively in Tokyo. This strategic relaunch celebrates the brand’s technological legacy with exceptional X-Metal craftsmanship and a sculptural approach to optical design. Why is Juliet considered a cult frame in […]
Transitions Move Freely in Any Light: Dynamic Vision Becomes a Lifestyle
Transitions’ new global campaign, “Move Freely in Any Light,” repositions its photochromic lenses not just as optical technology but as a lifestyle choice. It highlights fluid, confident vision on the move, addressing the changing light of everyday life. What does “Move Freely in Any Light” mean for Transitions? The slogan promises total visual adaptability. Transitions […]
Thom Browne Spring-Summer 2026: A Runway Orbiting Between Couture and Fantasmagoria
Thom Browne’s Spring-Summer 2026 collection lifts off in zero gravity, blending sartorial codes and science fiction. Unveiled during Paris Fashion Week in October 2025, the show reinvents tailoring through a speculative lens. How does the silhouette shift this season? The core of Browne’s signature remains—impeccable tailoring, iconic stripes—but undergoes a dislocation: raglan shoulders, extreme pleating, […]
Anya Taylor-Joy x Maison Margiela Artisanal 2025: Iconic Transparency at the Governors Awards
At the 16th Governors Awards in Los Angeles, Anya Taylor-Joy wore a Maison Margiela Artisanal 2025 sleeveless corseted bustier dress in sheer white jersey, paired with Claw Tabi pumps on perspex wedges. A sculptural couture moment that reasserts Margiela’s experimental language under John Galliano. How would you describe Anya Taylor-Joy’s silhouette? The sleeveless bustier dress […]
Adventure Whale AR, Smart Glasses Reinventing Reading for Dyslexic Children
Designed by Taiwanese designer Shih Ming-Sheng, Adventure Whale AR smart glasses combine augmented reality and generative AI to support children with dyslexia in learning to read. Awarded at the Red Dot Design Concept Awards, the project blends real-time text recognition, phonetic assistance, and gamification to turn reading into an intuitive and motivating experience. What exactly […]
Design Eyewear Group x KNCO: Six French Brands Join the Group’s Portfolio
Danish company Design Eyewear Group has acquired six French eyewear brands from KNCO, strengthening its presence in France and entering the strategic kids’ eyewear segment. Which brands are included in this acquisition? Design Eyewear Group takes over François Pinton and Karavan, two iconic creator brands, as well as Karavan Kids and Kaliboo, focused on children’s […]
Hailey Bieber x Gucci: the GG1778S sunglasses at the heart of the GQ 2025 look
At the 2025 GQ Men of the Year event in Los Angeles, Hailey Bieber made a statement in a fully black Gucci ensemble, accessorized with the bold GG1778S sunglasses. Her appearance merged sheer elegance, crystal detailing, and bold design, spotlighting eyewear as the central styling element. What exactly did Hailey Bieber wear to the GQ […]
Roger Federer x OneSight EssilorLuxottica: Glasses for 2,700 Zambian Schoolchildren
In October, the Roger Federer Foundation and the OneSight EssilorLuxottica Foundation launched a joint vision care campaign in Zambia, screening over 2,700 children across three districts and distributing more than 200 pairs of corrective eyewear free of charge. This marks their first field collaboration. What was the real-world impact of this project in Zambia? The […]
Gucci Altitude winter sports : first technical and stylish collection
Gucci unveils its first dedicated winter sports line under the Altitude campaign. Fronted by global brand ambassador Jannik Sinner, the collection blends technical apparel and optical design, introducing two new Gucci Eyewear models crafted for extreme conditions. What does Gucci Altitude represent in the brand’s wardrobe? Altitude marks a turning point for Gucci: a collection […]
Even G2: smart glasses designed for everyday use
Unveiled exclusively to subscribers, the Even G2 smart glasses combine discreet design, heads-up color display, and iOS/Android compatibility. This second-generation model by Chinese brand EVEN refines the concept of a visual wearable that’s camera-free, microphone-free, and made for real-life daily use. How does the Even G2 blend in while standing out? The G2 adopts a […]