Linda Farrow appoints AVI US to handle the distribution of Jacquemus Eyewear across the United States and Canada. The move strengthens the brand’s North American expansion through an established distribution partner. It coincides with the launch of the A/W 2026 collection, marked by advanced technical design features.
Why is Linda Farrow partnering with AVI US for Jacquemus Eyewear?
The British eyewear brand selects AVI US, the American subsidiary of Aerial Vision International, to structure Jacquemus Eyewear distribution in North America. Based in New York and active since 2019, AVI US has demonstrated strong growth across the region, making it a strategic partner to support the brand’s commercial rollout.
What role does Aerial Vision International play in this expansion?
Headquartered in Rome, Aerial Vision International has over three decades of experience in global eyewear distribution. Its portfolio includes brands such as Retrosuperfuture, Marni, and MM6, while also operating as licensee for Lotto Sport and Briko eyewear. This multi-brand expertise reinforces its ability to position Jacquemus Eyewear within a competitive market.
How is distribution structured across North America?
AVI US oversees distribution for both the United States and Canada from its New York headquarters. This centralized approach allows for consistent market positioning and streamlined deployment of the collection across key retail channels.
What does this appointment reveal about Jacquemus Eyewear’s strategy?
Produced by Linda Farrow, Jacquemus Eyewear follows a controlled international growth strategy. Partnering with a specialized distributor reflects a clear intent to strengthen retail presence and optimize brand visibility in a key global market.
What defines the A/W 2026 Jacquemus Eyewear collection?
The collection introduces new technical features, including flush-set lenses and thick lenses seamlessly integrated into acetate for a smooth side profile. Rimless designs are reimagined with all-around beveled lens detailing, complemented by a new metal-backed rimless shield construction.
How do these technical developments reshape eyewear aesthetics?
The integration of lenses into the material and the emphasis on volume create a sense of formal continuity and industrial precision. These design choices establish a sharp, structured visual identity for Jacquemus Eyewear.
