Launched by the Mondottica Group, AFTER’ is a new women's optical label introduced in the UK and France. With ultra-thin laminated acetate frames, the brand focuses on bold colour combinations, graphic stripes and exceptional lightness.
What sets AFTER’ apart from other women’s optical brands?
AFTER’ stands out for its blend of aesthetic flair and technical precision. Each model plays with colour contrasts, striped patterns and rich tortoiseshell textures. The brand uses exclusively UTX 1.3 acetate, resulting in frames that are 50% lighter and 35% thinner than standard acetate, ensuring all-day comfort without compromising on style.
How does AFTER’ express femininity through its designs?
AFTER’ embraces individuality through bold yet wearable silhouettes. Its frames are defined by vibrant tones and confident shapes that celebrate personal expression. Whether oversized with layered stripes or minimalist in rich solid hues, each design reflects character and modernity.
Which models are key to the launch?
Two standout styles define the launch: AF165, a combination frame with a rounded acetate front, slim metal temples and matching acetate temple tips; and AF177, a full acetate model with solid colour temples and flexible spring hinges for durability. Both come in a wide range of expressive colourways.
Who is the AFTER’ woman?
AFTER’ is designed for women who seek originality with restraint—those who want to assert their style with subtle confidence. The brand speaks more to mindset than age, appealing to wearers who value design, comfort and personality in their eyewear.
What is the brand’s distribution strategy?
The brand has launched in the UK and France, with Mondottica leveraging its established optical network to position AFTER’ as a new premium reference in women’s eyewear—where fashion and technical performance meet.
Why take notice of the AFTER’ brand now?
AFTER’ signals a bold repositioning by Mondottica within the premium women’s segment. Its confident design direction and technical innovation offer a rare proposition on the optical market—making this launch one to watch closely.
