The year 2024 marks a new milestone for Ray-Ban with the release of its Reverse collection in collaboration with Lenny Kravitz. Designed for fans of bold eyewear, this series embodies the fusion of Kravitz’s rock DNA with Ray-Ban’s iconic craftsmanship. Featuring sustainable materials, unique finishes, and a distinctive aesthetic, the collection has quickly become a must-have.
Breaking with usual standards, Ray-Ban introduces a unique concave lens design in this collection—a first in the industry. These inverted lenses, paired with treated glass for optimal visual comfort, bring an original and recognizable look that reinterprets the classic Ray-Ban Aviator. A design crafted for the daring, blending advanced technology with a unique style.
The collection offers several Aviator variations, including a sleek black model, an elegant chrome version, and a limited edition gold-plated pair. What’s unique? Each piece bears Lenny Kravitz’s signature, subtly engraved on the glass, and comes with a premium case for a flawless presentation. These details add a touch of rarity, transforming each pair into a collector’s item.
In line with a more environmentally conscious approach, Ray-Ban has chosen bio-based materials for this capsule. The lenses are made of bio-nylon, while the frames are crafted from bio-acetate, significantly reducing the carbon footprint. The collection also includes cleaning cloths made from 100% recycled polyester, ensuring more sustainable production without compromising on quality.
In this capsule, Ray-Ban explores bold and unexpected shades. The lenses are available in hues like deep burgundy, subtle blue, and rose gold. These colors give the models a vintage flair while offering high-quality UV protection.
Lenny Kravitz, a true fashion and music icon, is personally involved in this collaboration. This collection embodies individuality and uncompromising style, true to Kravitz’s personality.
Further reading :
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