The year 2024 marks a pivotal moment for Persol with the launch of collections and campaigns that celebrate its artisanal heritage while embracing contemporary innovations. True to its tradition of crafting eyewear that is both elegant and iconic, Persol introduces a series of new models that reflect a unique craftsmanship, sleek design, and an unwavering commitment to quality. The new collections revisit classic models while incorporating modern elements, making each frame more irresistible than ever.
The N1 collection celebrates the rich textures and craftsmanship of Persol. Each frame results from a fusion of Italian artistry and a modern design approach. The models range from square shapes to wrap-around frames, with natural tones like black, havana, burgundy, and blue, evoking the warmth of natural elements and expressing a refined, enduring luxury.
Made from bio-acetate, this collection highlights a balance between sophistication and sustainability.
Persol’s N1 campaign for 2024 highlights the brand’s artisanal heritage in a contemporary context. The black-and-white portraits featuring models Chiara Scelsi and Marcos Fecchino emphasize the understated elegance and precision of each frame. The choice of a minimalist aesthetic reflects the authenticity and sophistication that characterize Persol. Each model is designed as a style statement, offering a balance between tradition and modernity. Additionally, the campaign promotes personalization options that allow users to stand out while staying true to Persol’s classic design.
The Iron collection marks the iconic return of the famous 649 frame, reimagined in a fully metallic version. Created in 1957, the 649 frame has become a true icon in the eyewear industry.
In 2024, this model is offered in three new colorways: black with blue polarized lenses, smoky gray with a blue frame, and champagne with dark gray lenses. The combination of metal and Barberini lenses brings a contemporary touch while honoring the original spirit of the frame. Known for their exceptional quality and superior sun protection, Barberini lenses add performance and exclusivity. Iron embodies Persol’s timelessness, with each detail crafted with exceptional artisanal skill.
The N2 Fall/Winter collection offers a reinterpretation of Persol’s iconic models, exploring new possibilities for both sunglasses and optical frames. The amplified silhouettes and modern lines lend a contemporary dimension to classic models.
Made from acetate and metal, each frame features details such as the Supreme Arrow, symbolizing the balance between tradition and modernity. The collection is available in rich colors, from black to Terra di Siena, with hues like honey and plum. Polarized lenses and Transitions lenses provide optimal adaptability to light variations, ensuring superior visual comfort.
All of Persol’s 2024 collections are deeply rooted in Italian craftsmanship. Each frame is handmade, illustrating the precision and passion of artisans. The materials used, such as bio-acetate and Barberini lenses, ensure not only exceptional quality but also environmental respect.
Bio-acetate is made from natural fibers, making it a renewable material that combines durability, lightness, and sustainability while reducing environmental impact. Barberini lenses are designed to offer unmatched optical clarity, superior sun protection, and scratch resistance.
The manufacturing process of each pair of Persol glasses begins with a rigorous selection of materials, followed by artisan fabrication by highly skilled craftsmen. Each frame undergoes a series of strict quality controls to ensure it meets the brand’s high standards. Persol’s patented flexible “Meflecto” arms are incorporated to ensure an ergonomic fit, adapting to the face shape for optimal comfort. This commitment to artisanal excellence gives each pair of Persol glasses a unique character and unparalleled elegance. Additionally, frame personalization is a testament to the attention to detail and exclusivity the brand offers its customers.
Persol 2024 incarne l’équilibre subtil entre tradition et innovation. Que ce soit en réinventant des modèles iconiques ou en créant des designs avant-gardistes, chaque monture témoigne de décennies de savoir-faire et de passion. Persol continue de produire des lunettes qui transcendent les tendances éphémères et établissent un style intemporel, tout en restant fidèle à ses racines artisanales.
Persol takes a new step in its sustainability journey with Care Week, an initiative centered on in-store repair and maintenance advice. Held in Milan, this program highlights the brand’s commitment to circularity through EssilorLuxottica’s Eyes on Circularity framework. What exactly is offered during Persol Care Week? From November 3 to 9 at the Persol Brera […]
Persol 2025 stands as a tribute to reimagined Italian elegance. The new Spring-Summer collection blends architectural precision, vintage references, and technical innovation. Each frame embodies a structured style designed to endure, with exceptional attention to detail. A bold vision of optical design, ready to be discovered now. A Visual Universe Shaped by Italian Architecture For […]
The Top eyewear trends for Fall-Winter 2025 reflect a market that has become both design-driven and tech-aware.According to Euromonitor (Sept–Oct 2025), the global eyewear industry exceeds USD 160 billion this year, growing by +4.8% in value. The market is polarizing: while value-seeking consumers prioritize affordability and practicality, premium segments are investing in quality, sustainability, and […]
For its AH25 collection, the Oakley Factory Team introduces two new frames—Plantaris and Straight Jacket 99—that merge futuristic silhouettes with high-performance materials. Drawing from nature and archival design, these glasses continue Oakley’s exploration of augmented vision through experimental aesthetics. How does the Plantaris frame redefine optical design? The Plantaris frame channels an organic visual language, […]
Unveiled at SILMO Paris, the read on light customized model has won the German Design Award 2026 in the Lifestyle & Fashion category. This Swiss concept of customizable reading glasses, ready in under two minutes, marks a breakthrough in the ready-to-wear optics segment. What exactly is read on light customized? It’s the first-ever ready-made reading […]
The Cartier Eyewear Fall-Winter 2025 collection embodies the Maison’s jeweler spirit and its constant pursuit of excellence. Designed as an extension of Cartier’s style, it explores contrasts between light and depth, structure and movement.This season, the iconic lines — Clash, Santos, Première, Panthère, C de Cartier, and Décor C Allongé — are reinterpreted with precious […]
VANNI Goggles represents the fusion of Italian eyewear craftsmanship and the creative energy of contemporary art. Each year, the Turin-based brand VANNI celebrates this connection by partnering with an emerging artist selected at the Artissima fair. For 2025, the dialogue between art and design takes form through an exclusive capsule collection by artist Nicola Bizzarri, […]
Parisian luxury eyewear by IRON Paris embodies the perfect harmony between design and innovation. Born in the heart of the French capital, the brand has turned eyewear into a form of contemporary art. Every frame, engineered like a miniature piece of architecture, reflects the avant-garde spirit of the City of Light — elegance, precision, and […]
Ho’okipa Ultra G, Maui Jim’s latest innovation, redefines visual performance on the golf course. Designed specifically for golfers, these sunglasses combine the brand’s signature Photochromic PolarizedPlus2™ lens technology with a lightweight, sporty frame. Staying true to Maui Jim’s heritage, they deliver unmatched clarity, comfort, and protection—perfectly blending Hawaiian spirit with high-performance optics. Cutting-Edge Lens Technology […]
The Gucci Eyewear Fall/Winter 2025 collection redefines modern sophistication through the seamless blend of heritage and innovation. Staying true to the House’s codes, Gucci offers a line of optical and sunglasses that merge timeless Italian craftsmanship with contemporary design. From sleek cat-eye silhouettes to oversized butterfly frames, the collection expresses an effortless elegance where every […]
KARL LAGERFELD Eyewear Fall-Winter 2025 stands out as a collection designed for those who blend sophistication with attitude. Anchored by the campaign “From Paris with Love,” embodied by a pop-culture icon, the line captures the brand’s urban, Parisian essence. Every pair reflects Karl’s unmistakable codes — structured shapes, signature detailing, and refined finishes that exude […]
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