The year 2024 marks a pivotal moment for Persol with the launch of collections and campaigns that celebrate its artisanal heritage while embracing contemporary innovations. True to its tradition of crafting eyewear that is both elegant and iconic, Persol introduces a series of new models that reflect a unique craftsmanship, sleek design, and an unwavering commitment to quality. The new collections revisit classic models while incorporating modern elements, making each frame more irresistible than ever.
The N1 collection celebrates the rich textures and craftsmanship of Persol. Each frame results from a fusion of Italian artistry and a modern design approach. The models range from square shapes to wrap-around frames, with natural tones like black, havana, burgundy, and blue, evoking the warmth of natural elements and expressing a refined, enduring luxury.
Made from bio-acetate, this collection highlights a balance between sophistication and sustainability.
Persol’s N1 campaign for 2024 highlights the brand’s artisanal heritage in a contemporary context. The black-and-white portraits featuring models Chiara Scelsi and Marcos Fecchino emphasize the understated elegance and precision of each frame. The choice of a minimalist aesthetic reflects the authenticity and sophistication that characterize Persol. Each model is designed as a style statement, offering a balance between tradition and modernity. Additionally, the campaign promotes personalization options that allow users to stand out while staying true to Persol’s classic design.
The Iron collection marks the iconic return of the famous 649 frame, reimagined in a fully metallic version. Created in 1957, the 649 frame has become a true icon in the eyewear industry.
In 2024, this model is offered in three new colorways: black with blue polarized lenses, smoky gray with a blue frame, and champagne with dark gray lenses. The combination of metal and Barberini lenses brings a contemporary touch while honoring the original spirit of the frame. Known for their exceptional quality and superior sun protection, Barberini lenses add performance and exclusivity. Iron embodies Persol’s timelessness, with each detail crafted with exceptional artisanal skill.
The N2 Fall/Winter collection offers a reinterpretation of Persol’s iconic models, exploring new possibilities for both sunglasses and optical frames. The amplified silhouettes and modern lines lend a contemporary dimension to classic models.
Made from acetate and metal, each frame features details such as the Supreme Arrow, symbolizing the balance between tradition and modernity. The collection is available in rich colors, from black to Terra di Siena, with hues like honey and plum. Polarized lenses and Transitions lenses provide optimal adaptability to light variations, ensuring superior visual comfort.
All of Persol’s 2024 collections are deeply rooted in Italian craftsmanship. Each frame is handmade, illustrating the precision and passion of artisans. The materials used, such as bio-acetate and Barberini lenses, ensure not only exceptional quality but also environmental respect.
Bio-acetate is made from natural fibers, making it a renewable material that combines durability, lightness, and sustainability while reducing environmental impact. Barberini lenses are designed to offer unmatched optical clarity, superior sun protection, and scratch resistance.
The manufacturing process of each pair of Persol glasses begins with a rigorous selection of materials, followed by artisan fabrication by highly skilled craftsmen. Each frame undergoes a series of strict quality controls to ensure it meets the brand’s high standards. Persol’s patented flexible “Meflecto” arms are incorporated to ensure an ergonomic fit, adapting to the face shape for optimal comfort. This commitment to artisanal excellence gives each pair of Persol glasses a unique character and unparalleled elegance. Additionally, frame personalization is a testament to the attention to detail and exclusivity the brand offers its customers.
Persol 2024 incarne l’équilibre subtil entre tradition et innovation. Que ce soit en réinventant des modèles iconiques ou en créant des designs avant-gardistes, chaque monture témoigne de décennies de savoir-faire et de passion. Persol continue de produire des lunettes qui transcendent les tendances éphémères et établissent un style intemporel, tout en restant fidèle à ses racines artisanales.
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