Travis Scott marks his debut as Chief Visionary at Oakley with the highly anticipated return of the MUZM X-Metal Juliet, reissued in a limited edition exclusively in Tokyo. This strategic relaunch celebrates the brand’s technological legacy with exceptional X-Metal craftsmanship and a sculptural approach to optical design. Why is Juliet considered a cult frame in […]
OAKLEY META HSTN : next-gen smartwear for everyday athletes
This is the first product in a new lineup of AI-enhanced eyewear. OAKLEY META HSTN combines Oakley’s bold, performance-driven design with Meta’s advanced AI assistant and camera tech — all built into a sleek, water-resistant frame.
It’s equipped with a 3K ultra HD camera, open-ear audio speakers, voice-command controls, and up to 8 hours of active battery life (plus 48 hours with the charging case). Whether you’re on the golf course, skating downtown, or catching waves, these glasses move with you — and capture it all, hands-free.
smart meets stylish: design that performs
More than just tech, OAKLEY META HSTN is a fashion statement. The frame stays true to Oakley’s disruptive design DNA, while staying lightweight and ultra-functional.
Some models feature Oakley’s PRIZM™ lenses, designed to enhance contrast and clarity in any light condition by manipulating color at the molecular level. That means sharper vision, more detail, and faster reactions — a real advantage on the field or the street.
Available in six color combinations (including prescription-compatible versions), the limited edition for Oakley’s 50th anniversary comes in black and gold, with 24K PRIZM™ Polar lenses. It’s performance with flair.
your voice, your view: meta ai built in
What really makes OAKLEY META HSTN stand out? Meta AI. This built-in voice assistant lets you stay connected without pulling out your phone. Want to check the wind before your golf swing? Say, “Hey Meta, what’s the wind speed today?” Need to record your run or your skate session? Just say, “Hey Meta, take a video.”
It’s smart eyewear that adapts to your pace and gives you instant access to the info you need, without breaking your flow.
global launch, major campaign
To launch this tech revolution, Oakley is rolling out a major global campaign with top athletes from the Team Oakley roster — including Kylian Mbappé, Patrick Mahomes, J.R. Smith, Gabriel Medina, and more. Each star brings the glasses to life in their element, showing how wearable tech fits into the rhythm of elite performance.
Pre-orders for the limited edition begin July 11, with broader availability this summer across the US, Canada, UK, France, Italy, and more. Additional launches in Mexico, India, and the UAE are also on the roadmap.
OAKLEY META HSTN, the smart eyewear of 2025
This is more than an accessory. It’s a new category of wearable — one that merges style, audio, video, and AI into a single, ultra-functional object. OAKLEY META HSTN is a bold statement in both fashion and technology, designed for those who want to see more, do more, and move smarter.
