Maison Margiela x Gentle Monster 2025 unveils an exclusive collection that marks a new era in the world of designer eyewear. Launching on March 6, this third capsule merges Parisian avant-garde with Korean cyber minimalism, creating a sculptural line designed as an aesthetic manifesto. Blending architecture, identity, and visual spectacle, each piece challenges the way we see—and exist—through the lens of fashion.
Maison Margiela x Gentle Monster 2025 was born from a dialogue between two radical figures of contemporary design. This collaboration brings together 20 models—8 sunglasses and 12 optical frames—that deconstruct classic codes to reinvent them through a cybernetic visual language.
The standout model, MM201, reinterprets the iconic silhouette of L’Incognito (2008) in a frameless, angular version sculpted from a block of silver or green metal. The entire collection explores the tensions between retro-futurism and organic emotion, between humanity and technology.
“The seduction of mystery between human and cyborg” – Maison Margiela
Maison Margiela is not your typical fashion house. Founded in 1988 by Martin Margiela, the brand quickly established itself as a conceptual force, favoring the invisible over the spectacular, and raw craftsmanship over bourgeois ornamentation.
“Rather than follow fashion conventions, Margiela was interested in the process of making clothes – and the poetry of imperfection.”
— The Business of Fashion
Now led by John Galliano, the house continues its mission to subvert norms while embracing the digital age. The collaboration with Gentle Monster extends this philosophy through an everyday object: the eyewear becomes a visual experience, a social mask, and a sculptural piece.
For a deeper dive into the world of Maison Margiela, check out the Maison Margiela Artisanal 2024 ‘Nighthawk’ video, which explores the brand’s avant-garde vision and unique aesthetic.
Watch the video here
Founded in Seoul in 2011, Gentle Monster has redefined the world of designer eyewear by turning glasses into emotional artifacts. Each model is crafted as a work of art, and every store becomes an immersive installation, telling a story through space, art, and technology.
“We’re not just a fashion brand, we’re a cultural brand. We always think about how to tell stories through space, art and technology.”
— Hankook Kim, founder of Gentle Monster (Dazed Digital)
The brand stands out with its distinctive aesthetic—a blend of poetic sci-fi, industrial brutalism, and immersive art. Its collaborations with creators like Fendi, Jennie (BLACKPINK), and AMBUSH have explored the boundaries between technology and humanity, crafting pieces that don’t just follow trends, but redefine the codes of design.
The Maison Margiela x Gentle Monster 2025 collection features a wide range of shapes, all marked by a sculptural and narrative-driven intention:
MM201: a futuristic frameless metallic mask, paying tribute to L’Incognito
MM202–203: goggle-style glasses with fluid lines and a futuristic profile
MM204–205: glamorous ovals reimagined in robotic form
MM208: sharp cat-eye with a cyber-feminine twist
Three models—MM216, MM218, and MM220—are available in both sun and optical versions, featuring thin temples, architectural curves, and wired details inspired by high technology. Other models reinterpret vintage styles with a twist: oval shapes, elongated rectangles, distorted cat-eyes, and even rimless lenses connected by precious metal links.
To accompany the launch of the collection, several temporary spaces are opening simultaneously in Seoul, Tokyo, Milan, New York, Beijing, and Shenzhen. These are not just pop-ups—they are immersive art installations where visitors interact with abstract human sculptures, raw materials, lighting effects, and forms inspired by the eyewear itself. Here’s where to find them:
This approach reflects the DNA of both brands: for Margiela, space is a concept; for Gentle Monster, it becomes a sensory theater.
To explore the immersive experience of the Maison Margiela x Gentle Monster 2025 collection, watch the video “Maison Margiela × Gentle Monster 2025 collection Pop-up in Milan”.
Watch the video here
Beyond style, the Maison Margiela x Gentle Monster 2025 collaboration is a deep reflection on contemporary identity and the art of seeing differently. In a world saturated with images, eyewear becomes more than just an accessory—it becomes a stance. To reveal, to hide, to assert oneself through the gaze becomes an act of personal and social transformation.
This capsule questions our relationship to the gaze, visibility, and identity transformation, while pushing the boundaries of design even further. Each eyewear model embodies an exploration of these themes through an avant-garde aesthetic.
“Maison Margiela redefines the collective codes of clothing in the digital age.”
— Maison Margiela
Gentle Monster, in turn, transforms each accessory into a vehicle for emotional storytelling. Here, eyewear becomes the bridge between fashion and a more personal vision of identity—a way to express a new social stance in the digital world.
With this new collaboration, Maison Margiela x Gentle Monster 2025 pushes the boundaries of optical design and reimagines how we perceive eyewear. More than a simple accessory, each model in the 2025 collection becomes a visual manifesto—a means of expressing identity and transformation in a constantly evolving digital world.
The immersive installations across the globe, combined with avant-garde designs, elevate this experience into something truly unique. Whether in Seoul, Tokyo, Milan, Beijing, Shenzhen, or New York, this collaboration embodies the fusion of haute couture and technology, fashion and a deeper reflection on our place in the social and visual landscape.
Are you ready to join this visual revolution? The Maison Margiela x Gentle Monster 2025 collection redefines the gaze—and perhaps your own way of seeing yourself in the world.
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Photo : Lumiprod
