Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
Lunettes ALF is an independent French eyewear brand founded by two brothers, known for its artisanal craftsmanship and high-end production. The brand represents understated elegance and technical mastery in the optical field.
What is the story and identity of Lunettes ALF in the eyewear world?
Lunettes ALF was founded by brothers Germain and Alexis Bouchara. The name ALF stands for “Atelier de Lunetterie Français.” Rooted in a family optical heritage, the brand embraces premium craftsmanship and timeless aesthetics. Its frames are inspired by styles from the 1920s to 1950s, reinterpreted with precision. Each frame is signed with a hand-stitched red thread—a mark of artisan quality and authenticity.
What materials and aesthetic codes define Lunettes ALF eyewear?
ALF frames are crafted from Japanese acetate, valued for its strength and flexibility. Sunglasses feature mineral glass lenses with photochromic and anti-reflective treatments. Genuine leather is used for the cord and case. These premium materials ensure durability and elevate the product. Visually, ALF favors clean lines and timeless shapes, with classic colorways such as black, tortoiseshell, and crystal.
What collections and product segments are offered by Lunettes ALF?
The brand offers both optical and sunglass models, with certain frames available in both versions. Collections are identified by alphanumeric codes and multiple color variations. ALF also develops metal frame collections manufactured in Japan, expanding its design vocabulary while staying true to its understated style.
How does Lunettes ALF design and manufacture its eyewear? Is there any documented sustainability commitment?
Design takes place in Paris, while production occurs in Normandy, France, by skilled artisans. Metal collections are produced in Japan. Each frame features a hand-sewn red thread, symbolizing meticulous craftsmanship. While the brand emphasizes the longevity and quality of its materials, no formal or quantifiable sustainability commitment has been publicly disclosed.
Where and how is Lunettes ALF eyewear distributed?
Lunettes ALF is sold through its official website (lunettes-alf.com) and via a curated network of physical retail partners, including selected optical stores in Paris, throughout France, and internationally. The brand maintains a selective and controlled distribution strategy.
What is Lunettes ALF’s market positioning in the eyewear industry?
Lunettes ALF occupies the premium independent segment: high-quality handcrafted frames made in France, combining discretion, durability, and exclusive distribution for a connoisseur clientele.
