Lacoste Icons marks a new chapter in the brand’s eyewear story for Fall/Winter 2025.Inspired by the house’s iconic symbols — the crocodile, the tennis ball, and the racket — this collection redefines what sporty elegance means today.The campaign celebrates clarity, balance, and authenticity through bold silhouettes and transparent finishes that let the design speak for […]
Designed for the Contemporary Woman
In its Fall/Winter 2025 campaign, Lacoste captures the essence of the modern Parisian: cosmopolitan, active, elegant without excess. She starts her day with a coffee, browses the headlines, and steps into her world — her glasses always part of her look.
Each frame embodies this attitude: a balance of style and function, where classic forms meet refined details such as the green signature stripe and engraved Monogram pattern.
L6070S: The Sunglasses that Capture the Light
The L6070S stands out as the centerpiece of the new collection.
With its revisited rectangular silhouette, this model combines structure and fluidity. A metal core visible through transparent acetate temples is adorned with a delicate Lacoste Monogram engraving, while the brand’s lettering and green stripe underscore its identity.
Featured in Transparent Burgundy for the campaign, the model also comes in Black, Light Brown, Havana, and Transparent Aqua — versatile tones designed to transition seamlessly from day to night.
L2316: The Optical Frame of Modern Femininity
The L2316 optical frame celebrates feminine sophistication through lightweight metal craftsmanship.
Its butterfly shape features Monogram engravings inside and outside the temples, matching harmonious tones between the metal front and tortoiseshell tips.
Available in Aubergine, Light Rose, Gold, and Rose Gold, it reflects the season’s ethos: understated luxury, precision, and personality.
It’s the kind of frame that elevates any look while remaining practical for everyday wear.
The Monogram: A Signature of Identity
Long present in Lacoste’s ready-to-wear and accessories, the Monogram now plays a central role in the eyewear line.
Etched, embossed, or revealed through transparency, it has evolved into a true design language — a modern emblem linking generations of wearers.
Through this motif, Lacoste expresses a vision of accessible elegance: recognizable, coherent, and timeless.
A Campaign Rooted in Parisian Energy
Photographed in intimate, urban settings, the Fall/Winter 2025 campaign radiates Parisian sophistication.
The woman in focus is not static; she’s dynamic, expressive, and self-assured.
Every shot highlights texture, light, and detail — telling a story of movement and confidence.
Lacoste doesn’t just sell eyewear; it conveys a state of mind, where elegance meets purpose in every glance.
A Heritage of Sport, a Future of Style
Since René Lacoste designed the first polo shirt in 1933, the brand has fused performance with elegance.
That same DNA carries through its eyewear collections: lightweight materials, ergonomic lines, and fluid motion.
Each pair embodies a quiet confidence, a mix of practicality and Parisian charm — the essence of Lacoste’s enduring appeal.
With the Lacoste Women’s Sunglasses Fall/Winter 2025 collection, the Crocodile brand presents a new chapter in urban chic.
From bold sunglasses to sophisticated optical designs, every frame captures the rhythm of modern life and transforms it into style.
The Monogram, woven through the collection, anchors the brand’s visual identity while reaffirming its modernity.
Lacoste continues to embody confidence, refinement, and timeless elegance — values that transcend generations.
These glasses aren’t just accessories; they’re an expression of how we see and engage with the world, through the unmistakable lens of French style.
Further reading :
FAQ – Lacoste Women’s Sunglasses Fall/Winter 2025
What are the key models in Lacoste’s Fall/Winter 2025 eyewear collection?
The collection highlights two standout models: the L6070S sunglasses with transparent acetate temples and the L2316optical frame in lightweight metal, both featuring the signature Monogram.
What inspired the Lacoste Fall/Winter 2025 campaign?
The campaign draws inspiration from the modern Parisian woman — dynamic, confident, and effortlessly stylish — reflecting her daily rhythm and timeless allure.
Where can I find the Lacoste Women’s Sunglasses Fall/Winter 2025 collection?
The collection will be available at authorized Lacoste eyewear retailers and online through the brand’s official website. Campaign visuals can also be viewed via Lacoste’s media link.
