Danish eyewear brand ProDesign unveils its Fall/Winter 2025 collection under the slogan “Details define us.” Staying true to its DNA, the brand explores a refined take on design, balancing formal purity, technical precision, and subtle color work. What’s the guiding principle behind ProDesign FW25? The collection revolves around a central idea: detail as identity. Every […]
The essence of Jimmy Fairly : a social and committed vision
Jimmy Fairly offers high-quality eyewear designed for everyone, with strong values of social responsibility. For every pair sold, another pair of reading glasses is donated through the NGO Restoring Vision, responding to the needs of over 2.5 billion people lacking access to vision care in underserved communities. Since its founding, this partnership has helped distribute more than 1.5 million pairs of glasses worldwide, symbolizing a deep commitment to accessible and supportive fashion.
Limited editions and creative collaborations
The excitement surrounding Jimmy Fairly also stems from its limited editions, renewed every two months and designed in its Paris studio.
Among iconic collaborations, the partnership with Reformation brings a vintage and eco-friendly touch to the lineup. Reformation, an American fashion brand, has built a reputation for its environmental commitment and retro-inspired style. It uses sustainable materials like bio-acetate and bio-nylon, which are also featured in its capsule collection with Jimmy Fairly. This partnership, which reflects Reformation’s chic and minimalist aesthetic, allows Jimmy Fairly to offer 70s-inspired eyewear, perfect for a modern, sustainable summer wardrobe.
Similarly, the collaboration with Carel emphasizes the brand’s originality by blending eyewear and leather goods in a limited series. Made in France and Italy, some models feature apple leather, an eco-friendly alternative to traditional leather. This partnership, distinguished by bold geometric frames, captures the perfect mix of Parisian chic and creative innovation.
Eco-responsibility at the heart of design
Jimmy Fairly is committed to using eco-friendly materials, with models such as the Lou, made from bio-acetate, a biodegradable and hypoallergenic material. This model is designed to minimize environmental impact while offering a sleek, timeless design. The Maya model, crafted from recycled acetate, illustrates the brand’s zero-waste approach by incorporating recycled materials into modern, lightweight frames.
Finally, the Steam model, a unique innovation, uses recycled oyster shells as a raw material. This novel approach helps reduce waste while providing a durable and sturdy frame, reinforcing Jimmy Fairly’s commitment to an environmentally respectful manufacturing process.
A visionary brand for a sustainable future
Jimmy Fairly continues to innovate and inspire within the eyewear sector by combining fashion, sustainability, and social commitment. Its iconic models, such as the Lou in bio-acetate, the Maya in recycled acetate, and the exclusive collection with Reformation, embody a commitment to the planet while offering modern and stylish designs. With exclusive collections and eco-friendly initiatives, Jimmy Fairly is redefining how we approach luxury and fashion, paving the way for a future where style and ethics go hand in hand.
