Jacques Marie Mage Podcast: How Sunglasses Become Objects of Desire

In a compelling episode of the Jacques Marie Mage Podcast featured by Business of Fashion, founder Jérôme Mage shares his vision of luxury—where rarity, memory, and objects converge. Highly recommended listening: here’s the podcast. These are the five ideas that stood out to us.

A cult object born from a childhood memory

It all started at age 10, when his brother came home with a pair of Vuarnet sunglasses. “Very transformative,” Mage recalls in the Jacques Marie Mage Podcast. This moment sparked a lifelong fascination with sunglasses as tools for personal transformation.

Sunglasses as narrative capsules

Each Jacques Marie Mage frame is conceived as an artifact: “each pair needs to be charged up, infused with a story.” As revealed in the podcast, Mage sees luxury as a vessel for memory, storytelling, and cultural transmission.

Rejecting mass-market luxury

“There’s no luxury without rarity.” In the Jacques Marie Mage Podcast, Mage explains how limited production is not a trend but a core philosophy. It’s a resistance to mass manufacturing in favor of emotional value and scarcity.

Outsider status as aesthetic manifesto

From France to Los Angeles, Mage embraces being an outsider. As he describes in the podcast, this position fuels his creativity—merging European design literacy with Californian freedom and cinematic boldness.

A gallery-like boutique in Paris

Now in Paris: a hybrid space that’s both boutique and gallery, as discussed in the Jacques Marie Mage Podcast. Located on Rue de la Paix, it acts as a physical extension of the brand’s meticulous storytelling and elevated design.

Why spotlight this collaboration now?

Because it represents a rare stance in today’s luxury landscape: radical, culturally rooted, emotionally charged. The Jacques Marie Mage Podcast is a masterclass in vision, taste, and resisting the generic.

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