In a compelling episode of the Jacques Marie Mage Podcast featured by Business of Fashion, founder Jérôme Mage shares his vision of luxury—where rarity, memory, and objects converge. Highly recommended listening: here’s the podcast. These are the five ideas that stood out to us.
It all started at age 10, when his brother came home with a pair of Vuarnet sunglasses. “Very transformative,” Mage recalls in the Jacques Marie Mage Podcast. This moment sparked a lifelong fascination with sunglasses as tools for personal transformation.
Each Jacques Marie Mage frame is conceived as an artifact: “each pair needs to be charged up, infused with a story.” As revealed in the podcast, Mage sees luxury as a vessel for memory, storytelling, and cultural transmission.
“There’s no luxury without rarity.” In the Jacques Marie Mage Podcast, Mage explains how limited production is not a trend but a core philosophy. It’s a resistance to mass manufacturing in favor of emotional value and scarcity.
From France to Los Angeles, Mage embraces being an outsider. As he describes in the podcast, this position fuels his creativity—merging European design literacy with Californian freedom and cinematic boldness.
Now in Paris: a hybrid space that’s both boutique and gallery, as discussed in the Jacques Marie Mage Podcast. Located on Rue de la Paix, it acts as a physical extension of the brand’s meticulous storytelling and elevated design.
Because it represents a rare stance in today’s luxury landscape: radical, culturally rooted, emotionally charged. The Jacques Marie Mage Podcast is a masterclass in vision, taste, and resisting the generic.
Unveiled at SILMO Paris, the read on light customized model has won the German Design Award 2026 in the Lifestyle & Fashion category. This Swiss concept of customizable reading glasses, ready in under two minutes, marks a breakthrough in the ready-to-wear optics segment. What exactly is read on light customized? It’s the first-ever ready-made reading […]
The Cartier Eyewear Fall-Winter 2025 collection embodies the Maison’s jeweler spirit and its constant pursuit of excellence. Designed as an extension of Cartier’s style, it explores contrasts between light and depth, structure and movement.This season, the iconic lines — Clash, Santos, Première, Panthère, C de Cartier, and Décor C Allongé — are reinterpreted with precious […]
VANNI Goggles represents the fusion of Italian eyewear craftsmanship and the creative energy of contemporary art. Each year, the Turin-based brand VANNI celebrates this connection by partnering with an emerging artist selected at the Artissima fair. For 2025, the dialogue between art and design takes form through an exclusive capsule collection by artist Nicola Bizzarri, […]
Parisian luxury eyewear by IRON Paris embodies the perfect harmony between design and innovation. Born in the heart of the French capital, the brand has turned eyewear into a form of contemporary art. Every frame, engineered like a miniature piece of architecture, reflects the avant-garde spirit of the City of Light — elegance, precision, and […]
Ho’okipa Ultra G, Maui Jim’s latest innovation, redefines visual performance on the golf course. Designed specifically for golfers, these sunglasses combine the brand’s signature Photochromic PolarizedPlus2™ lens technology with a lightweight, sporty frame. Staying true to Maui Jim’s heritage, they deliver unmatched clarity, comfort, and protection—perfectly blending Hawaiian spirit with high-performance optics. Cutting-Edge Lens Technology […]
The Gucci Eyewear Fall/Winter 2025 collection redefines modern sophistication through the seamless blend of heritage and innovation. Staying true to the House’s codes, Gucci offers a line of optical and sunglasses that merge timeless Italian craftsmanship with contemporary design. From sleek cat-eye silhouettes to oversized butterfly frames, the collection expresses an effortless elegance where every […]
KARL LAGERFELD Eyewear Fall-Winter 2025 stands out as a collection designed for those who blend sophistication with attitude. Anchored by the campaign “From Paris with Love,” embodied by a pop-culture icon, the line captures the brand’s urban, Parisian essence. Every pair reflects Karl’s unmistakable codes — structured shapes, signature detailing, and refined finishes that exude […]
The Oakley Flow Scape ski goggle redefines what performance on the mountain looks like. Engineered for athletes who demand precision, clarity, and speed, it delivers a 60% wider field of view, setting a new benchmark in alpine vision. Behind this breakthrough lies Oakley’s Visual Performance Lab (VPL) — a research hub dedicated to understanding how […]
Balenciaga presents Superbusy, a FW25 sunglasses model featuring a removable dual-layer frame assembled with screws and a snap mechanism. This mechanical construction asserts a radical approach to modularity in eyewear. What sets the Superbusy frame apart from other FW25 sunglasses? Unlike other FW25 models, Superbusy is built on a two-layer structure. A detachable secondary frame […]
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Photo : Lumiprod