In a compelling episode of the Jacques Marie Mage Podcast featured by Business of Fashion, founder Jérôme Mage shares his vision of luxury—where rarity, memory, and objects converge. Highly recommended listening: here’s the podcast. These are the five ideas that stood out to us.
It all started at age 10, when his brother came home with a pair of Vuarnet sunglasses. “Very transformative,” Mage recalls in the Jacques Marie Mage Podcast. This moment sparked a lifelong fascination with sunglasses as tools for personal transformation.
Each Jacques Marie Mage frame is conceived as an artifact: “each pair needs to be charged up, infused with a story.” As revealed in the podcast, Mage sees luxury as a vessel for memory, storytelling, and cultural transmission.
“There’s no luxury without rarity.” In the Jacques Marie Mage Podcast, Mage explains how limited production is not a trend but a core philosophy. It’s a resistance to mass manufacturing in favor of emotional value and scarcity.
From France to Los Angeles, Mage embraces being an outsider. As he describes in the podcast, this position fuels his creativity—merging European design literacy with Californian freedom and cinematic boldness.
Now in Paris: a hybrid space that’s both boutique and gallery, as discussed in the Jacques Marie Mage Podcast. Located on Rue de la Paix, it acts as a physical extension of the brand’s meticulous storytelling and elevated design.
Because it represents a rare stance in today’s luxury landscape: radical, culturally rooted, emotionally charged. The Jacques Marie Mage Podcast is a masterclass in vision, taste, and resisting the generic.
The Oakley Flow Scape ski goggle redefines what performance on the mountain looks like. Engineered for athletes who demand precision, clarity, and speed, it delivers a 60% wider field of view, setting a new benchmark in alpine vision. Behind this breakthrough lies Oakley’s Visual Performance Lab (VPL) — a research hub dedicated to understanding how […]
Balenciaga presents Superbusy, a FW25 sunglasses model featuring a removable dual-layer frame assembled with screws and a snap mechanism. This mechanical construction asserts a radical approach to modularity in eyewear. What sets the Superbusy frame apart from other FW25 sunglasses? Unlike other FW25 models, Superbusy is built on a two-layer structure. A detachable secondary frame […]
French independent eyewear: beyond the slogan, this guide explains what actually changes at try-on, over months of wear, and when you need a tweak or a spare part. We clarify manufacturing claims, map the French know-how (Jura/Morez/Oyonnax, Parisian ateliers, regional hubs), and give simple, verifiable cues to judge a frame in the mirror. The goal […]
LINDBERG Precious represents the pinnacle of contemporary eyewear design — a rare fusion of Danish minimalism and the world’s most refined materials. Each frame, sculpted from 18-carat gold or platinum, embodies uncompromising craftsmanship, where lightness meets artistry and personalization becomes a statement of identity. With this collection, LINDBERG redefines luxury as something discreet, timeless, and […]
Lacoste Icons marks a new chapter in the brand’s eyewear story for Fall/Winter 2025.Inspired by the house’s iconic symbols — the crocodile, the tennis ball, and the racket — this collection redefines what sporty elegance means today.The campaign celebrates clarity, balance, and authenticity through bold silhouettes and transparent finishes that let the design speak for […]
Sports prescription glasses are no longer just an accessory – they have become a key performance tool for athletes who require vision correction. In 2025, Rudy Project, the Italian leader in sports eyewear, is taking a bold step forward with four RX innovations that strengthen what is already one of the most comprehensive corrective ranges […]
AI glasses are emerging as the next frontier of wearable technology. At Meta Connect 2025, Meta and EssilorLuxottica unveiled a new lineup that blends style, comfort, and artificial intelligence. Following the success of Ray-Ban Meta and the recent Oakley Meta HSTN, the two companies are expanding their portfolio with models designed for athletes, everyday users, […]
The Justin Jefferson Oakley De Soto marks a milestone in both sports and style. For the first time, the Minnesota Vikings All-Pro wide receiver launches his own Signature Series with Oakley. More than just eyewear, this release captures Jefferson’s energy, identity, and influence on and off the field. With meticulous design details and cutting-edge lens […]
The Andy Wolf SALIX sunglasses embody the oversize spirit dominating today’s fashion scene. With their bold rectangular design and architectural structure, these frames stand out through both presence and play with light. Available in vibrant and translucent colors, they are more than just eyewear: SALIX is an iconic statement piece for those who want to […]
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Photo : Lumiprod