At the 2025 GQ Men of the Year event in Los Angeles, Hailey Bieber made a statement in a fully black Gucci ensemble, accessorized with the bold GG1778S sunglasses. Her appearance merged sheer elegance, crystal detailing, and bold design, spotlighting eyewear as the central styling element.
She wore a custom sheer black tulle Gucci dress, embroidered with black beads and featuring a dramatic open back. The look was completed with black crystal-detailed underwear, black slide heels, a black satin clutch with bamboo handle, and the standout accessory: Gucci GG1778S sunglasses with oversized black acetate frames.
The GG1778S model features bold, oversized black acetate frames with a high-gloss finish, dark rectangular lenses, and wide temples adorned with the Gucci gold logo. This piece balances vintage 70s inspiration with contemporary edge—offering both protective coverage and high-fashion presence.
Gucci has embraced a theatrical, maximalist aesthetic in recent seasons. The GG1778S align with this vision through their strong silhouette, evoking early-2000s glam with a modern shield-like twist. They reflect the idea of ornamental armor—fashion as defense and declaration.
Sunglasses in this context go beyond utility—they sculpt the face, add mystique, and control the visual narrative. On Hailey Bieber, the GG1778S counterbalance the sensuality of the sheer gown with assertive structure, enhancing the interplay of exposure and concealment.
Worn by a global figure like Hailey Bieber in a media-saturated event, the GG1778S instantly enter trend radars. Their bold design, elevated visibility, and styling versatility position them as a key Gucci silhouette for the upcoming season.
Because it fuses celebrity influence, fashion strategy, and product spotlight. The GG1778S emerge here not just as eyewear, but as a cultural interface—defining how luxury optics amplify identity and media presence.
Images Courtesy of Backgrid
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